MARKET PROFILE

Secondary Market Surge

Small metros that surged on remote-work demand and are now moderating.

COUNTIES 35
MEAN BTI 56/100
Secondary Market Surge

[01] What This Profile Means

These small and mid-size metro markets saw above-average housing surges during 2020-2022 as remote work and second-home demand pushed buyers out of larger cities. Industry concentration runs high (these are often single-employer or single-sector economies). Growth has now moderated but hasn't reversed sharply.

DATA SIGNATURE

Pandemic surge above 50%, current drawdown under 1%, industry HHI above 1200, education below average.

[02] Typical Profile

Average values across the 35 counties in this profile.

1YR HOME PRICE
+1.4%
3YR CAGR
+4.5%
PANDEMIC SURGE
+58%
DRAWDOWN FROM PEAK
-0.1%
POP GROWTH
+0.73%
EDUCATION (BA+)
25%

[03] Largest Counties in This Profile

  1. 1 Anderson County, SC
    POP 204,592 BTI 41
  2. 2 Onslow County, NC
    POP 203,686 BTI 57
  3. 3 Penobscot County, ME
    POP 152,640 BTI 73
  4. 4 Kennebec County, ME
    POP 124,003 BTI 44
  5. 5 Burke County, NC
    POP 87,799 BTI 50

[04] All 35 Counties in This Profile

Sorted by BoomTown Index score. Click any county for its full profile.

Alamance County, NC 80
Davidson County, NC 78
Somerset County, ME 77
Oxford County, ME 75
Bedford County, TN 73
Catoosa County, GA 72
Coffee County, TN 72
Liberty County, GA 70
Penobscot County, ME 69
Belknap County, NH 65
Jefferson County, TN 64
Lowndes County, GA 63
Pickens County, SC 62
Hamblen County, TN 62
Cumberland County, NC 61
Sullivan County, NY 61
Onslow County, NC 61
Craven County, NC 58
Forsyth County, NC 58
Burke County, NC 57
Houston County, GA 57
Pike County, PA 54
Kennebec County, ME 49
Washington County, VA 48
Anderson County, SC 47
Androscoggin County, ME 42
Hawkins County, TN 42
Catawba County, NC 41
Columbia County, NY 41
Morgan County, IN 39
Grafton County, NH 32
Christian County, KY 32
Surry County, NC 29
Hampton city, VA 28
Hoke County, NC 23

[05] Other Market Profiles

Idiosyncratic Markets
414 COUNTIES · MEAN BTI 51
Heartland Steady Growth
145 COUNTIES · MEAN BTI 83
Educated Suburban Growth
110 COUNTIES · MEAN BTI 44
Western Premium Correction
78 COUNTIES · MEAN BTI 25
Sun Belt Post-Surge Correction
76 COUNTIES · MEAN BTI 14
Affordable Slow Markets
75 COUNTIES · MEAN BTI 68
Sun Belt Exurban Boom
43 COUNTIES · MEAN BTI 24
Persistent Housing Weakness
11 COUNTIES · MEAN BTI 55

Market profiles describe each county's housing-market character, derived empirically from 24 housing, labor, and demographic features across 987 U.S. counties using hierarchical clustering. Counties whose BoomTown Score diverges sharply from a profile's typical range are moved to Idiosyncratic Markets and get a custom narrative instead. Read the methodology →