RANK #555 / 1001 NAT · #20 / 28 IN · POP 72,659
1YR FORECAST: +0.8%
5YR OUTLOOK: +27%
Martinsville, the county seat of Morgan County, earned the nickname "City of Mineral Water" due to its historic mineral springs and sanitariums that attracted visitors for decades. Located southwest of Indianapolis, Morgan County offers a blend of flat plains and rolling hills, a unique landscape shaped by ancient glaciers. Commuting to Indianapolis or Bloomington is common, with major highways like I-69 and State Road 67 providing connections. The county also features extensive woodlands and waterways, including the White River, offering opportunities for hiking, fishing, and kayaking.
Life in Morgan County often involves a small-town, family-centered atmosphere with access to parks and outdoor activities. The public schools in Morgan County are above average, and there are several public and private school options. The local economy is rooted in agriculture, manufacturing, and healthcare. Recent economic developments include significant investment in data center projects, with hundreds of acres rezoned for these facilities. The county also focuses on infrastructure improvements and regional collaboration to enhance its communities.
Morgan County is one of 35 U.S. counties in this market profile — weaker than typical on the BoomTown Index. Within this cohort, its recent home-price change of +1.4% matches the profile's typical +1.4%.
See all 35 Secondary Market Surge counties →Overvalued relative to economy
Below national median
Below-average climate & terrain
Below national median (15x)
Housing looks overvalued at 21.2x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.
Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.
Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).
Source: Redfin · Census BPS — Browse sales on Redfin →
Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →
| PROJECT | AMOUNT | STATUS |
|---|---|---|
|
Google Data Center Campus (Project Louie)
Google
|
$1,000M | Planned |
|
AES Indiana Substation for Data Center
AES Indiana
|
$68M | Planned |
Source: public records, news, corporate announcements. Amounts are estimates where noted.
Bars show percentile rank among all 1001 counties.
Morgan County scores 44/100 on the Boom Town Index, landing in the middle of the pack among 1001 U.S. counties (#555). Median household income is $79,429 and job growth is running at +0.2%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.
Housing in Morgan County is roughly in line with national affordability norms. The median home costs $237,600 and the income-to-home-value ratio sits at 0.33, with rents averaging $1,042/month. Not a bargain, but not a stretch for most local earners either.
Morgan County's population is growing — up +0.6% YoY — while the job market is roughly flat (employment change of +0.2%). Home values shifted +1.4% over the past year. In-migration is outpacing local hiring, which often points to remote workers or retirees driving the headcount.
There's a moderate stream of newcomers. About 3.61% of residents moved from another state, which is above average and suggests Morgan County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.