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Hoke County, NC

RANK #839 / 1001 NAT  ·  #44 / 51 NC  ·  POP 53,835

1YR FORECAST: +0.0%

5YR OUTLOOK: +22%

#42 Most Overvalued
Our model projects Hoke County's housing market at +0.0% over the next year, underperforming most U.S. counties.

[01] Why Hoke County?

Raeford, the county seat, anchors Hoke County, a community in North Carolina's Coastal Plain and Sandhills regions. The county is approximately 20 miles from Fayetteville and Pinehurst, offering a balance of rural living with access to larger cities. A significant portion of Fort Liberty (formerly Fort Bragg) lies within the county's northern third, influencing the local population and economy. Outdoor enthusiasts can explore the Hoke Community Forest, offering marked trails for hiking, biking, and horseback riding, or visit the Calloway Forest Preserve, known for its longleaf pine habitats and diverse wildlife. The county also hosts the annual North Carolina Turkey Festival, a major event celebrating the state's turkey production.

Life in Hoke County often appeals to those seeking a quieter pace, with many residents owning their homes. The community has seen growth, partly due to its proximity to Fort Liberty, attracting military families and retirees. Hoke County Schools serves over 8,700 students across 14 schools, including Hoke County High School. Commute options include personal vehicles and the Hoke Area Transit Service (HATS), which provides door-to-door public transportation within and to neighboring counties. The local economy, historically rooted in agriculture, particularly poultry production, is experiencing new investments in manufacturing and infrastructure, contributing to job growth and community enhancements.

MARKET PROFILE

Secondary Market Surge

Hoke County is one of 35 U.S. counties in this market profile — weaker than typical on the BoomTown Index. Within this cohort, its recent home-price change of -0.1% runs below the profile's typical +1.4%.

See all 35 Secondary Market Surge counties →

[02] Market Snapshot

Housing Ratio
26.5x

Overvalued relative to economy

Home Prices
-0.1%

Prices declining

Climate & Terrain
-1.3

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing looks overvalued at 26.5x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Hoke County Board of Education Education
    1,000+
  2. 2
    Fort Bragg Military
    500+
  3. 3
    Butterball Manufacturing
  4. 4
    Unilever Manufacturing
  5. 5
    House of Raeford Manufacturing
  6. 6
    North Carolina Department of Corrections Government
  7. 7
    Hoke County Government Government
  8. 8
    Burlington Industries Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Hoke County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
53,835
+1.38% YoY
Median Household Income
$64,912
Median Home Value
$219,300
-0.12% 12mo
Median Rent
$1,089
Average Annual Pay
$48,014
+2.4% YoY
Employment
9,287
+2.7% YoY
Income-to-Home-Value
0.296
More affordable than average
Migration Inflow
5.52%
of pop. from another state
Bachelor's Degree+
23.5%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$318,000
Days on Market
31
Active market
Months of Supply
2.9
Seller's market
Sale-to-List Ratio
99.4%
Near asking price
Sold Above List
14.7%
Listings w/ Price Drops
19.6%
Building Permits (2025)
558
Single-Family Permits
554

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

F
SAFETY
GRADE
Homicide Rate
15.0
per 100K · nat avg 6.3
Firearm Fatalities
24.2
per 100K · nat avg 14.8
Injury Deaths
98.6
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$156M
TOTAL
PROJECT AMOUNT STATUS
Pennsylvania Transformer Technology Expansion
Pennsylvania Transformer Technology, LLC (PTT)
$102M Under Construction
County-wide Infrastructure and Facilities Upgrades (Proposed)
Hoke County
$54M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth +1.4% 77 percentile
Income Growth +8.0% 99 percentile
Vacancy Rate 0.6% 84 percentile
Home Price Change -0.1% 25 percentile
Rent Growth +2.3% 40 percentile
Price/Rent 11x 95 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Hoke County, NC a good place to move to?

The data is not encouraging — Hoke County scores just 15/100 on the Boom Town Index, ranking #839 of 1001 counties. Job growth at +2.7% and median household income of $64,912 reflect an economy that has been contracting or stagnating relative to the rest of the country.

Is Hoke County affordable?

Housing in Hoke County is roughly in line with national affordability norms. The median home costs $219,300 and the income-to-home-value ratio sits at 0.30, with rents averaging $1,089/month. Not a bargain, but not a stretch for most local earners either.

Is Hoke County growing or shrinking?

Hoke County is growing on multiple fronts. Population is up +1.4% year-over-year while employers added jobs at a +2.7% clip. Home values shifted -0.1% in the past year.

Are people moving to Hoke County?

In significant numbers — 5.52% of Hoke County's current population relocated from another state, well above the national norm. That level of in-migration usually signals a county where jobs, affordability, or quality of life are pulling people in from elsewhere.

[09] Similar Counties by Size & Score

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