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San Benito County, CA

RANK #441 / 1001 NAT  ·  #5 / 43 CA  ·  POP 67,290

1YR FORECAST: +0.2%

5YR OUTLOOK: +29%

#1 Most Overvalued
San Benito County's housing market is projected to grow +0.2% over the next year, tracking near the national average.

[01] Why San Benito County?

San Benito County, located in California's Central Coast region, offers a distinctive blend of rural character and natural beauty. It is home to Pinnacles National Park, a landscape of volcanic rock formations, caves, and diverse wildlife, including the California condor. The county, about 130 miles south of San Francisco, maintains a rural feel with historic towns like San Juan Bautista, known for its mission and cultural heritage. Commute options include intercounty bus services connecting Hollister and San Juan Bautista to Gilroy, where transfers to Caltrain and other regional transit are available. The area's mild climate, with warm summers and mild winters, supports a variety of outdoor pursuits, including hiking, biking, and off-road vehicle recreation at Hollister Hills State Vehicular Recreation Area.

Life in San Benito County often appeals to families seeking a close-knit community and access to natural amenities. The public schools in the county are generally above average. While agriculture, particularly fruits and vegetables, remains a significant part of the economy, manufacturing, especially food processing and packaging, is a major employer. The county is also seeing investment in energy and infrastructure, with proposals for solar and battery storage projects. Retail opportunities are expanding, aiming to serve the growing consumer base and contribute to local tax revenue.

MARKET PROFILE

Western Premium Correction

San Benito County is one of 78 U.S. counties in this market profile — stronger than typical on the BoomTown Index. Within this cohort, its recent home-price change of -1.0% matches the profile's typical -0.8%.

See all 78 Western Premium Correction counties →

[02] Market Snapshot

Housing Ratio
46.7x

Overvalued relative to economy

Home Prices
-1.0%

Prices declining

Climate & Terrain
5.2

Favorable climate & terrain

Price/Rent
22x

Prices detached from rents

Housing looks overvalued at 46.7x — home prices are high relative to local economic output. Climate and geography support a structural premium. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    San Benito County Government Government
    2,500+
  2. 2
    Hollister School District Education
    1,000+
  3. 3
    Taylor Farms Agriculture
    500+
  4. 4
    George Chiala Farms Agriculture
    250+
  5. 5
    Alpha Teknova Inc. Manufacturing
    100+
  6. 6
    Marich Confectionery Manufacturing
  7. 7
    Graniterock Manufacturing
  8. 8
    Coke Farm Agriculture
  9. 9
    Corbin Sparrow Manufacturing
  10. 10
    San Benito Health Foundation Healthcare

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

San Benito County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
67,290
+1.87% YoY
Median Household Income
$114,394
Median Home Value
$793,400
-0.98% 12mo
Median Rent
$1,992
Average Annual Pay
$61,215
+2.0% YoY
Employment
18,677
+3.6% YoY
Income-to-Home-Value
0.1442
Less affordable than average
Migration Inflow
4.7%
of pop. from another state
Bachelor's Degree+
24.1%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$770,000
Days on Market
29
Active market
Months of Supply
3.3
Balanced market
Sale-to-List Ratio
99.8%
Near asking price
Sold Above List
46.7%
Listings w/ Price Drops
33.3%
Building Permits (2025)
247
Single-Family Permits
247

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B-
SAFETY
GRADE
Homicide Rate
4.1
per 100K · nat avg 6.3
Firearm Fatalities
7.4
per 100K · nat avg 14.8
Injury Deaths
63.2
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
41.0
Good
Good Air Days
83%
908 of 1,095 days
Unhealthy+ Days (3yr)
1
Sensitive groups affected
Primary Pollutant
Ozone
Ground-level ozone
Yearly Trend
2021
41
2022
42
2023
40
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$1,645M
TOTAL
PROJECT AMOUNT STATUS
Panoche Valley Solar Farm
RWE Clean Energy (formerly Con Edison, PV2 Energy)
$1,000M Operating
Measure G Transportation Safety and Investment Plan
San Benito Council of Governments (COG)
$485M Under Construction
Allium Solar and Energy Storage System Project
Longroad Energy Management (Allium Solar LLC)
$110M Proposed
Baler Place Affordable Multifamily Project (340 Bridgevale)
Unknown
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

Population Growth +1.9% 86 percentile
Income Growth +5.6% 94 percentile
Vacancy Rate 0.3% 97 percentile
Home Price Change -1.0% 18 percentile
Rent Growth +4.5% 73 percentile
Price/Rent 22x 8 percentile

Bars show percentile rank among all 1001 counties.

[09] Frequently Asked Questions

Is San Benito County, CA a good place to move to?

San Benito County scores 56/100 on the Boom Town Index, landing in the middle of the pack among 1001 U.S. counties (#441). Median household income is $114,394 and job growth is running at +3.6%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.

Is San Benito County affordable?

Affordability is a real challenge in San Benito County. The median home is valued at $793,400 — with an income-to-home-value ratio of just 0.14, that's significantly harder to afford than in most U.S. counties. Median rent runs $1,992/month.

Is San Benito County growing or shrinking?

San Benito County is growing on multiple fronts. Population is up +1.9% year-over-year while employers added jobs at a +3.6% clip. Home values shifted -1.0% in the past year.

Are people moving to San Benito County?

There's a moderate stream of newcomers. About 4.7% of residents moved from another state, which is above average and suggests San Benito County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Tulare County, CA 56 Madera County, CA 55 San Bernardino County, CA 49 Kings County, CA 46 Shasta County, CA 46 Imperial County, CA 71 Kershaw County, SC 56 Apache County, AZ 56