65 / 100

Ottawa County, MI

Georgetown charter

RANK #345 / 996 NAT  ·  #29 / 36 MI  ·  POP 296,183

1YR FORECAST: +3.4%

5YR OUTLOOK: +28%

Our model projects above-average housing market growth for Ottawa County at +3.4% over the next year.

[01] Why Ottawa County?

Ottawa County, Michigan, stands out for its freshwater coastline along Lake Michigan and its strong Dutch heritage, particularly evident in towns like Holland. Located between Grand Rapids and Lake Michigan, the county offers a blend of scenic beauty and community life. Commuting to Grand Rapids is common, and public transportation options like Harbor Transit and Hope Network Transportation serve various communities within the county. The area boasts numerous parks and trails, including the Grand River Greenway, providing opportunities for hiking, biking, and water activities.

Life in Ottawa County is characterized by a high quality of life, with highly-rated public schools such as Holmes Elementary and West Ottawa Public Schools. The economy is diverse, supported by agriculture, food processing, and durable goods manufacturing. Recent economic developments include expansions by companies like Coca-Cola in Coopersville and ongoing residential and infrastructure projects, reflecting the county's consistent population growth.

[02] Market Snapshot

Housing Ratio
4.8x

Above national median (4.7x)

GDP Growth
+2.5%

Below national median

Home Prices
+5.3%

Outpacing national median

Climate & Terrain
-0.0

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 4.8x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Gentex Corporation Manufacturing
    5,000+
  2. 2
    Herman Miller, Inc. (MillerKnoll) Manufacturing
    2,500+
  3. 3
    Grand Valley State University Education
  4. 4
    Shape Corporation Manufacturing
    1,000+
  5. 5
    Grand Haven Area Public Schools Education
    500+
  6. 6
    GHSP Manufacturing
  7. 7
    North Ottawa Community Health System Healthcare
  8. 8
    Magna Manufacturing
    250+
  9. 9
    Meijer Retail
  10. 10
    Jost International Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Ottawa County U.S. National

The Numbers

DEMOGRAPHICS
Population
296,183
+0.84% YoY
Median Household Income
$83,932
Median Home Value
$269,200
+5.3% 12mo
Median Rent
$1,080
Average Annual Pay
$59,813
+3.6% YoY
Employment
131,885
-1.0% YoY
Income-to-Home-Value
0.3118
More affordable than average
Migration Inflow
5.83%
of pop. from another state
Bachelor's Degree+
36.5%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$375,000
Days on Market
30
Active market
Months of Supply
2.0
Seller's market
Sale-to-List Ratio
99.0%
Near asking price
Sold Above List
26.7%
Listings w/ Price Drops
19.5%
Building Permits (2024)
1,235
Single-Family Permits
779

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

A
SAFETY
GRADE
Homicide Rate
1.3
per 100K · nat avg 6.3
Firearm Fatalities
5.4
per 100K · nat avg 14.8
Injury Deaths
57.8
per 100K · nat avg 76.3
vs National Average
Well below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B-
AIR QUALITY
GRADE
Median AQI (3yr)
48.7
Good
Good Air Days
53%
556 of 1,053 days
Unhealthy+ Days (3yr)
16
Includes 1 Very Unhealthy
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
49
2022
46
2023
51
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Score Breakdown

GDP Growth +2.5% 46 percentile
Population Growth +0.8% 66 percentile
Income Growth +8.6% 53 percentile
Vacancy Rate 0.4% 96 percentile
Home Price Change +5.3% 92 percentile
Rent Growth +4.8% 77 percentile
Price/Rent 14x 44 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Ottawa County, MI a good place to move to?

With a Boom Town Index score of 65/100, Ottawa County sits in the upper half of all 996 ranked counties. and median household income stands at $83,932 — indicators that suggest solid fundamentals even if it's not among the fastest-growing counties in MI.

Is Ottawa County affordable?

Housing in Ottawa County is roughly in line with national affordability norms. The median home costs $269,200 and the income-to-home-value ratio sits at 0.31, with rents averaging $1,080/month. Not a bargain, but not a stretch for most local earners either.

Is Ottawa County growing or shrinking?

Ottawa County's population is growing — up +0.8% YoY — while the job market is roughly flat (employment change of -1.0%). Home values shifted +5.3% over the past year. In-migration is outpacing local hiring, which often points to remote workers or retirees driving the headcount.

Are people moving to Ottawa County?

In significant numbers — 5.83% of Ottawa County's current population relocated from another state, well above the national norm. That level of in-migration usually signals a county where jobs, affordability, or quality of life are pulling people in from elsewhere.

How is the housing market in Ottawa County?

Home values climbed +5.3% year-over-year, which is a solid pace of appreciation. The median home in Ottawa County is now valued at $269,200. That kind of growth typically reflects sustained demand rather than speculative frenzy.

[09] Similar Counties by Size & Score

Jackson County, MI 66 Berrien County, MI 70 Oakland County, MI 57 Allegan County, MI 56 Grand Traverse County, MI 55 Livingston County, MI 54 Gloucester County, NJ 65 St. Clair County, IL 65