92 / 100

Harrisonburg city, VA

RANK #85 / 1001 NAT  ·  #1 / 37 VA  ·  POP 51,392

1YR FORECAST: +2.5%

5YR OUTLOOK: +24%

#50 Best for Families
Our model projects Harrisonburg city's housing market to grow +2.5% over the next year, significantly outpacing the national average.

[01] Why Harrisonburg city?

Harrisonburg, Virginia, often called "The Friendly City," is distinguished by its designation as the first culinary district in Virginia. Located in the heart of the Shenandoah Valley, it sits between the Blue Ridge and Allegheny Mountains, offering access to outdoor recreation. The city is a short drive from Shenandoah National Park and George Washington National Forest, providing opportunities for hiking, biking, fishing, kayaking, and golf. Commutes within Harrisonburg are shorter than the national average, at around 15.7 minutes. Public transportation includes local bus routes and a shuttle service for James Madison University.

Life in Harrisonburg offers a balance of affordability and amenities, attracting families and individuals seeking a high quality of life. The city's economy is supported by its diverse manufacturing base, with a notable food processing sector, and the presence of James Madison University and Eastern Mennonite University. Recent economic developments include investments in manufacturing and expansions in food processing. The Harrisonburg City Public Schools system includes two high schools, two middle schools, and six elementary schools.

MARKET PROFILE

Idiosyncratic Markets

Harrisonburg city's data profile doesn't fit any single market profile cleanly — its housing, labor, and demographic signals pull in different directions (home prices +3.6% YoY, population -0.2%, wages +5.9%). About 414 U.S. counties show this kind of mixed-signal pattern.

See all 414 Idiosyncratic Markets counties →

[02] Market Snapshot

Housing Ratio
9.2x

Overvalued relative to economy

Home Prices
+3.6%

Outpacing national median

Climate & Terrain
1.2

Moderate climate & terrain

Price/Rent
16x

Above national median (15x)

Housing looks overvalued at 9.2x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    James Madison University Education
    2,500+
  2. 2
    Sentara Healthcare Healthcare
  3. 3
    Rockingham County School Board Education
  4. 4
    Walmart Retail
  5. 5
    Cargill Meat Solutions Manufacturing
  6. 6
    Merck Sharp & Dohme Corp. Manufacturing
  7. 7
    Harrisonburg City Public Schools Education
  8. 8
    Great Eastern Resort Management (Massanutten Resort) Hospitality
  9. 9
    City of Harrisonburg Government
  10. 10
    County of Rockingham Government

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Harrisonburg city U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
51,392
-0.19% YoY
Median Household Income
$62,254
Median Home Value
$299,100
+3.63% 12mo
Median Rent
$1,184
Average Annual Pay
$53,350
+5.9% YoY
Employment
31,238
+0.6% YoY
Income-to-Home-Value
0.2081
Near national average
Migration Inflow
12.01%
of pop. from another state
Bachelor's Degree+
37.5%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Building Permits (2025)
162
Single-Family Permits
158

[05] Crime & Safety

B+
SAFETY
GRADE
Homicide Rate
3.0
per 100K · nat avg 6.5
Firearm Fatalities
7.6
per 100K · nat avg 13.4
Injury Deaths
49.5
per 100K · nat avg 83.6
vs National Average
Well below national avg
based on homicide rate
10-Year Trend
Up 11% since 2024
homicide rate, 2024 → 2025

Source: Homicide rates from CDC/NCHS vital-statistics mortality data — a multi-year average that stabilizes counts in smaller counties — compiled in the County Health Rankings 2025 release. Rates per 100,000 population; U.S. average ≈ 6.5. Grade reflects homicide rate relative to the national average. Learn more →

See where Harrisonburg city stands nationally: safest large counties in America · highest homicide-rate counties.

[06] Capital Investment

$544M
TOTAL
PROJECT AMOUNT STATUS
Harrisonburg-Rockingham Metropolitan Planning Organization (HRMPO) Long Range Transportation Plan Projects
Harrisonburg-Rockingham Metropolitan Planning Organization (HRMPO)
$315M Planned
The Link Mixed-Use Development
Timberwolf Capital Partners
$100M Approved
Bluestone Town Center Development
Harrisonburg Redevelopment and Housing Authority & EquityPlus
$90M Planned
City of Harrisonburg Capital Investments (FY2025-2026)
City of Harrisonburg
$39M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth -0.2% 14 percentile
Income Growth +4.2% 81 percentile
Vacancy Rate 0.8% 66 percentile
Home Price Change +3.6% 72 percentile
Rent Growth +7.6% 94 percentile
Price/Rent 16x 46 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Harrisonburg city, VA a good place to move to?

Harrisonburg city ranks #85 out of 1001 U.S. counties on the Boom Town Index with a score of 92/100, putting it in the top tier nationally. Job growth of +0.6% and a median household income of $62,254 point to a county with active economic momentum.

Is Harrisonburg city affordable?

Harrisonburg city leans toward the expensive side. A median home value of $299,100 against an income-to-home-value ratio of 0.21 means housing eats a bigger share of local earnings than the national norm. Renters face $1,184/month on average.

Is Harrisonburg city growing or shrinking?

Population and employment in Harrisonburg city are both close to flat — population -0.2% YoY and jobs +0.6%. Home values shifted +3.6% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Harrisonburg city?

In significant numbers — 12.01% of Harrisonburg city's current population relocated from another state, well above the national norm. That level of in-migration usually signals a county where jobs, affordability, or quality of life are pulling people in from elsewhere.

[09] Similar Counties by Size & Score

Culpeper County, VA 88 Chesapeake city, VA 82 Franklin County, VA 78 James City County, VA 78 Fauquier County, VA 77 Virginia Beach city, VA 74 Herkimer County, NY 92 Adams County, IL 92