Roseburg
RANK #635 / 996 NAT · #9 / 18 OR · POP 111,322
1YR FORECAST: -0.2%
5YR OUTLOOK: +20%
Douglas County, Oregon, distinguishes itself with a diverse landscape stretching from the Pacific Ocean to the Cascade Mountains, encompassing the entire Umpqua River watershed. Roseburg, the county seat, sits roughly an hour north of Medford and an hour south of Eugene on Interstate 5. The county is known for its "Highway of Waterfalls" along the North Umpqua River, featuring Toketee Falls, Watson Falls, and Clearwater Falls, alongside the Oregon Dunes National Recreation Area on the coast. These natural amenities support extensive outdoor recreation, including hiking, biking, fishing, and camping across 70 county parks, the first county park system in Oregon.
Life in Douglas County offers a small-town feel, with residents often knowing their neighbors and local business owners. The economy, historically tied to timber, is evolving, though forestry and logging still represent a significant portion of the state's jobs in the sector. Agriculture, particularly blueberries and grapes, and a growing wine industry also contribute to the local economy, with the Umpqua Valley being recognized as Oregon's first modern fine-wine region. The Umpqua Public Transportation District provides fixed-route and commuter services, connecting communities like Roseburg, Sutherlin, and Winston. The county is currently developing its first comprehensive economic development plan to support local businesses and enhance job creation.
Overvalued relative to economy
Above national median
Well below national median
Above national median (13x)
Housing looks overvalued at 7.3x — home prices are high relative to local economic output. Climate and geography support a structural premium. The typical U.S. county is 4–6x.
Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.
Source: Redfin · Census BPS — Browse sales on Redfin →
Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →
Source: EPA Air Quality System (2021–2022). Grade based on 3-year average median AQI. Learn about AQI →
Bars show percentile rank among all 996 counties.
At 36/100, Douglas County faces headwinds that place it in the lower third of the 996 counties we track. Median income of $56,440 combined with job growth of -0.2% suggests the local economy is struggling to keep pace with national trends.
Douglas County leans toward the expensive side. A median home value of $262,400 against an income-to-home-value ratio of 0.22 means housing eats a bigger share of local earnings than the national norm. Renters face $957/month on average.
Douglas County's population is growing — up +0.6% YoY — while the job market is roughly flat (employment change of -0.2%). Home values shifted +0.3% over the past year. In-migration is outpacing local hiring, which often points to remote workers or retirees driving the headcount.
There's a moderate stream of newcomers. About 2.14% of residents moved from another state, which is above average and suggests Douglas County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.