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Bradley County, TN

RANK #757 / 1001 NAT  ·  #25 / 33 TN  ·  POP 111,065

1YR FORECAST: +0.1%

5YR OUTLOOK: +24%

Our model projects Bradley County's housing market at +0.1% over the next year, underperforming most U.S. counties.

[01] Why Bradley County?

Bradley County, Tennessee, is often recognized for Red Clay State Historic Park, the last seat of the Cherokee National Government before the Trail of Tears. Located in the southeastern corner of Tennessee, it sits among the Appalachian foothills, approximately 30 miles northeast of Chattanooga. The county seat, Cleveland, blends small-town atmosphere with city amenities. Commuting within the county is primarily by car, though public transit options are available through the Southeast Tennessee Human Resource Agency (SETHRA). The natural landscape, with its ridges, valleys, and access to the Hiwassee and Ocoee Rivers, offers opportunities for outdoor recreation like hiking, camping, and whitewater rafting.

Life in Bradley County offers a moderate climate with four distinct seasons and housing costs below the national average. The public school systems, Bradley County Schools and Cleveland City Schools, serve the area, with Bradley County Schools noting a high graduation rate. The economy is supported by a diverse manufacturing sector, which has been the anchor of the local economy for decades. Recent economic developments include ongoing investments in industrial parks and infrastructure, attracting new businesses in manufacturing, warehousing, and logistics services. This growth contributes to job creation and a stable economic environment for residents.

MARKET PROFILE

Idiosyncratic Markets

Bradley County's data profile doesn't fit any single market profile cleanly — its housing, labor, and demographic signals pull in different directions (home prices +1.3% YoY, population +1.2%, wages +4.8%). About 414 U.S. counties show this kind of mixed-signal pattern.

See all 414 Idiosyncratic Markets counties →

[02] Market Snapshot

Housing Ratio
12.8x

Overvalued relative to economy

Home Prices
+1.3%

Below national median

Climate & Terrain
-0.2

Below-average climate & terrain

Price/Rent
16x

Above national median (15x)

Housing looks overvalued at 12.8x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Bradley County Schools Education
    1,000+
  2. 2
    Peyton's Southeastern (Kroger) Logistics
  3. 3
    Tennova Healthcare Cleveland Healthcare
  4. 4
    Jackson Furniture Manufacturing
    500+
  5. 5
    Amazon Logistics
  6. 6
    Mars Chocolate North America Manufacturing
  7. 7
    Bradley County Government Government
  8. 8
    Lee University Education
  9. 9
    Walmart Retail
  10. 10
    Whirlpool Corporation Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Bradley County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
111,065
+1.2% YoY
Median Household Income
$66,552
Median Home Value
$261,900
+1.31% 12mo
Median Rent
$1,030
Average Annual Pay
$56,985
+4.8% YoY
Employment
40,003
-1.6% YoY
Income-to-Home-Value
0.2541
More affordable than average
Migration Inflow
2.97%
of pop. from another state
Bachelor's Degree+
24.4%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$337,000
Days on Market
49
Moderate pace
Months of Supply
4.7
Balanced market
Sale-to-List Ratio
98.8%
Near asking price
Sold Above List
13.8%
Listings w/ Price Drops
32.2%
Building Permits (2025)
788
Single-Family Permits
694

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B-
SAFETY
GRADE
Homicide Rate
4.5
per 100K · nat avg 6.3
Firearm Fatalities
14.5
per 100K · nat avg 14.8
Injury Deaths
91.4
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$675M
TOTAL
PROJECT AMOUNT STATUS
SK Food Group Production Facility
SK Food Group
$205M Operating
Amazon Fulfillment Center
Amazon
$200M Operating
New Residential Construction (Combined)
Various Developers
$100M Under Construction
Linde Inc. Air Separation Facility
Linde Inc.
$70M Under Construction
Bradley County RNG Facility
N/A
$50M Operating
Michigan Avenue Road / Dry Valley Road Urban Collector and Corridor Plan
Bradley County/TDOT
$50M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth +1.2% 72 percentile
Income Growth +4.3% 83 percentile
Vacancy Rate 0.6% 88 percentile
Home Price Change +1.3% 44 percentile
Rent Growth +0.2% 12 percentile
Price/Rent 16x 49 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Bradley County, TN a good place to move to?

At 24/100, Bradley County faces headwinds that place it in the lower third of the 1001 counties we track. Median income of $66,552 combined with job growth of -1.6% suggests the local economy is struggling to keep pace with national trends.

Is Bradley County affordable?

Housing in Bradley County is roughly in line with national affordability norms. The median home costs $261,900 and the income-to-home-value ratio sits at 0.25, with rents averaging $1,030/month. Not a bargain, but not a stretch for most local earners either.

Is Bradley County growing or shrinking?

Bradley County is attracting residents (population +1.2% YoY) even as the job market softens with employment at -1.6%. Housing values changed +1.3% over the past 12 months. People may be moving here for affordability or lifestyle reasons rather than job opportunities.

Are people moving to Bradley County?

There's a moderate stream of newcomers. About 2.97% of residents moved from another state, which is above average and suggests Bradley County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Williamson County, TN 27 McMinn County, TN 21 Carter County, TN 28 Hamilton County, TN 28 Tipton County, TN 28 Putnam County, TN 18 Liberty County, TX 24 Montgomery County, VA 24