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Bradley County, TN

District 2

RANK #515 / 996 NAT  ·  #14 / 33 TN  ·  POP 108,859

1YR FORECAST: +0.7%

5YR OUTLOOK: +23%

Bradley County's housing market is projected to grow +0.7% over the next year, below the national average.

[01] Why Bradley County?

Bradley County, Tennessee, is often recognized for Red Clay State Historic Park, the last seat of the Cherokee National Government before the Trail of Tears. Located in the southeastern corner of Tennessee, it sits among the Appalachian foothills, approximately 30 miles northeast of Chattanooga. The county seat, Cleveland, blends small-town atmosphere with city amenities. Commuting within the county is primarily by car, though public transit options are available through the Southeast Tennessee Human Resource Agency (SETHRA). The natural landscape, with its ridges, valleys, and access to the Hiwassee and Ocoee Rivers, offers opportunities for outdoor recreation like hiking, camping, and whitewater rafting.

Life in Bradley County offers a moderate climate with four distinct seasons and housing costs below the national average. The public school systems, Bradley County Schools and Cleveland City Schools, serve the area, with Bradley County Schools noting a high graduation rate. The economy is supported by a diverse manufacturing sector, which has been the anchor of the local economy for decades. Recent economic developments include ongoing investments in industrial parks and infrastructure, attracting new businesses in manufacturing, warehousing, and logistics services. This growth contributes to job creation and a stable economic environment for residents.

[02] Market Snapshot

Housing Ratio
4.5x

Below national median (4.7x)

GDP Growth
+3.9%

Above national median

Home Prices
+0.5%

Well below national median

Climate & Terrain
-0.2

Below-average climate & terrain

Price/Rent
13x

Below national median (13x)

Housing is fairly valued at 4.5x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Bradley County Schools Education
    1,000+
  2. 2
    Peyton's Southeastern (Kroger) Logistics
  3. 3
    Tennova Healthcare Cleveland Healthcare
  4. 4
    Jackson Furniture Manufacturing
    500+
  5. 5
    Amazon Logistics
  6. 6
    Mars Chocolate North America Manufacturing
  7. 7
    Bradley County Government Government
  8. 8
    Lee University Education
  9. 9
    Walmart Retail
  10. 10
    Whirlpool Corporation Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Bradley County U.S. National

The Numbers

DEMOGRAPHICS
Population
108,859
+0.94% YoY
Median Household Income
$60,692
Median Home Value
$209,800
+0.54% 12mo
Median Rent
$917
Average Annual Pay
$54,379
+2.0% YoY
Employment
40,665
-4.8% YoY
Income-to-Home-Value
0.2893
More affordable than average
Migration Inflow
2.8%
of pop. from another state
Bachelor's Degree+
23.9%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$324,900
Days on Market
85
Slower market
Months of Supply
4.8
Balanced market
Sale-to-List Ratio
98.3%
Near asking price
Sold Above List
13.6%
Listings w/ Price Drops
27.4%
Building Permits (2024)
768
Single-Family Permits
714

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B-
SAFETY
GRADE
Homicide Rate
4.5
per 100K · nat avg 6.3
Firearm Fatalities
14.5
per 100K · nat avg 14.8
Injury Deaths
91.4
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$675M
TOTAL
PROJECT AMOUNT STATUS
SK Food Group Production Facility
SK Food Group
$205M Operating
Amazon Fulfillment Center
Amazon
$200M Operating
New Residential Construction (Combined)
Various Developers
$100M Under Construction
Linde Inc. Air Separation Facility
Linde Inc.
$70M Under Construction
Bradley County RNG Facility
N/A
$50M Operating
Michigan Avenue Road / Dry Valley Road Urban Collector and Corridor Plan
Bradley County/TDOT
$50M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +3.9% 72 percentile
Population Growth +0.9% 70 percentile
Income Growth +9.5% 73 percentile
Vacancy Rate 0.9% 68 percentile
Home Price Change +0.5% 38 percentile
Rent Growth +0.2% 12 percentile
Price/Rent 13x 58 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Bradley County, TN a good place to move to?

Bradley County scores 48/100 on the Boom Town Index, landing in the middle of the pack among 996 U.S. counties (#515). Median household income is $60,692 and job growth is running at -4.8%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.

Is Bradley County affordable?

Housing in Bradley County is roughly in line with national affordability norms. The median home costs $209,800 and the income-to-home-value ratio sits at 0.29, with rents averaging $917/month. Not a bargain, but not a stretch for most local earners either.

Is Bradley County growing or shrinking?

Bradley County is attracting residents (population +0.9% YoY) even as the job market softens with employment at -4.8%. Housing values changed +0.5% over the past 12 months. People may be moving here for affordability or lifestyle reasons rather than job opportunities.

Are people moving to Bradley County?

There's a moderate stream of newcomers. About 2.8% of residents moved from another state, which is above average and suggests Bradley County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Blount County, TN 52 Hamilton County, TN 44 Hawkins County, TN 44 McMinn County, TN 54 Jefferson County, TN 55 Shelby County, TN 38 Rogers County, OK 48 Steuben County, NY 48