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Nash County, NC

Stony Creek

RANK #316 / 996 NAT  ·  #17 / 51 NC  ·  POP 95,015

1YR FORECAST: +0.3%

5YR OUTLOOK: +28%

Our model projects above-average housing market growth for Nash County at +0.3% over the next year.

[01] Why Nash County?

Rocky Mount, a notable town in Nash County, North Carolina, offers a blend of history and modern amenities, including breweries and restaurants at the revitalized Rocky Mount Mills. Nash County is situated on the border of the Coastal Plain and Piedmont regions, approximately 45 minutes from downtown Raleigh. The community provides a slower pace of life, with a commute to Raleigh-Durham International Airport ranging from 25 to 55 minutes. Outdoor recreation is available along the Tar River, which features scenic trails for hiking and paddling. The county also boasts several parks with walking trails, playgrounds, and sports facilities.

Life in Nash County is characterized by a lower cost of living and access to essential services. Many residents own their homes, and the public schools are rated above average. The economy, historically agricultural, has diversified with recent investments in manufacturing and logistics. Companies like Cummins and Pfizer have a presence in the county, and there's a growing focus on life sciences and food innovation. Nash County is also becoming a hub for distribution, with strategic partnerships and the development of shell buildings attracting new businesses.

[02] Market Snapshot

Housing Ratio
2.8x

Undervalued relative to economy

GDP Growth
+4.0%

Above national median

Home Prices
-0.8%

Prices declining

Climate & Terrain
-1.4

Below-average climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks undervalued at 2.8x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Pfizer Inc. Manufacturing
    1,000+
  2. 2
    Cummins Engines Manufacturing
  3. 3
    Nash County Public Schools Education
  4. 4
    Nash General Hospital Healthcare
  5. 5
    County of Nash Government
    500+
  6. 6
    Walmart Associates Inc. Retail
  7. 7
    McLane Mid-Atlantic Inc. Logistics
  8. 8
    NC Department of Transportation Government
    250+
  9. 9
    Boddie Noell Enterprises Inc. Hospitality
  10. 10
    PNC Bank NA Finance

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Nash County U.S. National

The Numbers

DEMOGRAPHICS
Population
95,015
+0.41% YoY
Median Household Income
$56,770
Median Home Value
$162,100
-0.85% 12mo
Median Rent
$879
Average Annual Pay
$54,440
+5.9% YoY
Employment
39,498
+0.8% YoY
Income-to-Home-Value
0.3502
More affordable than average
Migration Inflow
4.14%
of pop. from another state
Bachelor's Degree+
21.9%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$309,995
Days on Market
103
Slower market
Months of Supply
4.9
Balanced market
Sale-to-List Ratio
98.0%
Negotiation room for buyers
Sold Above List
18.3%
Listings w/ Price Drops
23.5%
Building Permits (2024)
500
Single-Family Permits
500

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

D
SAFETY
GRADE
Homicide Rate
12.4
per 100K · nat avg 6.3
Firearm Fatalities
18.6
per 100K · nat avg 14.8
Injury Deaths
103.3
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Score Breakdown

GDP Growth +4.0% 73 percentile
Population Growth +0.4% 48 percentile
Income Growth +7.4% 25 percentile
Vacancy Rate 0.6% 87 percentile
Home Price Change -0.8% 22 percentile
Rent Growth -0.5% 8 percentile
Price/Rent 10x 89 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Nash County, NC a good place to move to?

With a Boom Town Index score of 68/100, Nash County sits in the upper half of all 996 ranked counties. Employment is expanding at +0.8%, and median household income stands at $56,770 — indicators that suggest solid fundamentals even if it's not among the fastest-growing counties in NC.

Is Nash County affordable?

By national standards, Nash County is quite affordable. Homes here have a median value of $162,100, and the income-to-home-value ratio of 0.35 is well above the U.S. average — especially with median rent at just $879/month. Residents can generally buy a home without being cost-burdened.

Is Nash County growing or shrinking?

Population and employment in Nash County are both close to flat — population +0.4% YoY and jobs +0.8%. Home values shifted -0.8% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Nash County?

There's a moderate stream of newcomers. About 4.14% of residents moved from another state, which is above average and suggests Nash County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[08] Similar Counties by Size & Score

Franklin County, NC 68 Carteret County, NC 68 Rutherford County, NC 70 Granville County, NC 71 Forsyth County, NC 64 Harnett County, NC 64 Ozaukee County, WI 68 Wagoner County, OK 68