80 / 100

Laurens County, SC

RANK #193 / 996 NAT  ·  #5 / 24 SC  ·  POP 67,456

1YR FORECAST: -0.4%

5YR OUTLOOK: +32%

Our model projects Laurens County's housing market to grow -0.4% over the next year, significantly outpacing the national average.

[01] Why Laurens County?

Laurens County, South Carolina, distinguishes itself with a blend of small-town character and access to larger urban centers. Locals often point to the historic downtown of Laurens, the county seat, with its courthouse square dating back to the mid-1700s, as a central feature. Situated in the Piedmont region, the county is less than 40 miles from Greenville and under an hour and a half from Columbia, offering commutes to these cities via I-385 and I-26. The area features gently rolling hills and forests, with outdoor recreation opportunities around Lake Rabon and the larger Lake Greenwood, which borders the county.

Life in Laurens County offers a quieter pace, attracting families and those seeking affordability. Public schools in the county are generally above average. While public transportation options are limited, ride-sharing services like Uber are available. The economy is experiencing growth, with recent investments in manufacturing and industrial development. This includes companies expanding existing operations and new businesses establishing a presence, particularly in sectors tied to the automotive industry. The county's economic development efforts focus on creating career pathways and strengthening the tax base.

[02] Market Snapshot

Housing Ratio
4.0x

Undervalued relative to economy

GDP Growth
+2.9%

Above national median

Home Prices
-7.3%

Prices declining

Climate & Terrain
-0.3

Below-average climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks undervalued at 4.0x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Yanfeng Automotive Interiors Manufacturing
    500+
  2. 2
    ZF Transmissions Manufacturing
  3. 3
    Walmart Distribution Logistics
  4. 4
    Laurens County School Districts (55 and 56) Education
  5. 5
    Sterilite Corporation Manufacturing
  6. 6
    CeramTec North America Manufacturing
  7. 7
    Prisma Health Upstate Healthcare
  8. 8
    CCL Label Manufacturing
  9. 9
    Teknor Apex Manufacturing
  10. 10
    D&W Fine Pack Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Laurens County U.S. National

The Numbers

DEMOGRAPHICS
Population
67,456
+0.46% YoY
Median Household Income
$52,077
Median Home Value
$138,600
-7.3% 12mo
Median Rent
$826
Average Annual Pay
$51,561
+3.8% YoY
Employment
20,195
-1.5% YoY
Income-to-Home-Value
0.3757
More affordable than average
Migration Inflow
4.13%
of pop. from another state
Bachelor's Degree+
17.9%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$295,250
Days on Market
83
Slower market
Months of Supply
5.5
Buyer's market
Sale-to-List Ratio
96.9%
Negotiation room for buyers
Sold Above List
7.4%
Listings w/ Price Drops
34.4%
Building Permits (2024)
621
Single-Family Permits
621

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

C
SAFETY
GRADE
Homicide Rate
7.8
per 100K · nat avg 6.3
Firearm Fatalities
19.2
per 100K · nat avg 14.8
Injury Deaths
130.7
per 100K · nat avg 76.3
vs National Average
Above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$101M
TOTAL
PROJECT AMOUNT STATUS
Duke Energy Solar Farm (Project Tango)
Duke Energy
$60M Planned
Beaverdam Renewable Energy Center
Undisclosed
$41M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +2.9% 54 percentile
Population Growth +0.5% 50 percentile
Income Growth +11.4% 93 percentile
Vacancy Rate 1.0% 59 percentile
Home Price Change -7.3% 1 percentile
Rent Growth +12.9% 98 percentile
Price/Rent 10x 88 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Laurens County, SC a good place to move to?

Laurens County ranks #193 out of 996 U.S. counties on the Boom Town Index with a score of 80/100. The composite score reflects long-term strength — housing, income, and migration patterns — but near-term hiring is soft (employment is down 1.5% year-over-year). Median household income here is $52,077.

Is Laurens County affordable?

By national standards, Laurens County is quite affordable. Homes here have a median value of $138,600, and the income-to-home-value ratio of 0.38 is well above the U.S. average — especially with median rent at just $826/month. Residents can generally buy a home without being cost-burdened.

Is Laurens County growing or shrinking?

Laurens County's job market is contracting (-1.5% YoY) while population is roughly stable (+0.5% change). Home values are -7.3% over the past 12 months. Hiring headwinds without an offsetting exodus — residents are staying, but local employers are shedding payroll.

Are people moving to Laurens County?

There's a moderate stream of newcomers. About 4.13% of residents moved from another state, which is above average and suggests Laurens County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

Is the housing market declining in Laurens County?

Home values fell -7.3% over the past year in Laurens County, bringing the median down to $138,600. A drop of that magnitude usually reflects weakening demand or population outflow — worth watching if you're considering buying here.

[09] Similar Counties by Size & Score

Cherokee County, SC 80 Oconee County, SC 78 Sumter County, SC 85 Aiken County, SC 75 Orangeburg County, SC 87 Florence County, SC 89 Madison County, NY 80 Russell County, AL 80