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Laurens County, SC

RANK #517 / 1001 NAT  ·  #14 / 24 SC  ·  POP 68,666

1YR FORECAST: -1.5%

5YR OUTLOOK: +28%

Laurens County's housing market is projected to grow -1.5% over the next year, below the national average.

[01] Why Laurens County?

Laurens County, South Carolina, distinguishes itself with a blend of small-town character and access to larger urban centers. Locals often point to the historic downtown of Laurens, the county seat, with its courthouse square dating back to the mid-1700s, as a central feature. Situated in the Piedmont region, the county is less than 40 miles from Greenville and under an hour and a half from Columbia, offering commutes to these cities via I-385 and I-26. The area features gently rolling hills and forests, with outdoor recreation opportunities around Lake Rabon and the larger Lake Greenwood, which borders the county.

Life in Laurens County offers a quieter pace, attracting families and those seeking affordability. Public schools in the county are generally above average. While public transportation options are limited, ride-sharing services like Uber are available. The economy is experiencing growth, with recent investments in manufacturing and industrial development. This includes companies expanding existing operations and new businesses establishing a presence, particularly in sectors tied to the automotive industry. The county's economic development efforts focus on creating career pathways and strengthening the tax base.

MARKET PROFILE

Persistent Housing Weakness

Laurens County is one of 11 U.S. counties in this market profile — weaker than typical on the BoomTown Index. Within this cohort, its recent home-price change of -5.0% runs below the profile's typical -1.1%.

See all 11 Persistent Housing Weakness counties →

[02] Market Snapshot

Housing Ratio
10.6x

Overvalued relative to economy

Home Prices
-5.0%

Prices declining

Climate & Terrain
-0.3

Below-average climate & terrain

Price/Rent
12x

Below national median (15x)

Housing looks overvalued at 10.6x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Yanfeng Automotive Interiors Manufacturing
    500+
  2. 2
    ZF Transmissions Manufacturing
  3. 3
    Walmart Distribution Logistics
  4. 4
    Laurens County School Districts (55 and 56) Education
  5. 5
    Sterilite Corporation Manufacturing
  6. 6
    CeramTec North America Manufacturing
  7. 7
    Prisma Health Upstate Healthcare
  8. 8
    CCL Label Manufacturing
  9. 9
    Teknor Apex Manufacturing
  10. 10
    D&W Fine Pack Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Laurens County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
68,666
+1.12% YoY
Median Household Income
$57,623
Median Home Value
$170,600
-4.96% 12mo
Median Rent
$880
Average Annual Pay
$54,586
+5.9% YoY
Employment
20,289
+0.5% YoY
Income-to-Home-Value
0.3378
More affordable than average
Migration Inflow
4.23%
of pop. from another state
Bachelor's Degree+
17.6%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$313,400
Days on Market
87
Slower market
Months of Supply
4.7
Balanced market
Sale-to-List Ratio
97.5%
Negotiation room for buyers
Sold Above List
15.9%
Listings w/ Price Drops
31.6%
Building Permits (2025)
869
Single-Family Permits
866

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

C
SAFETY
GRADE
Homicide Rate
7.8
per 100K · nat avg 6.3
Firearm Fatalities
19.2
per 100K · nat avg 14.8
Injury Deaths
130.7
per 100K · nat avg 76.3
vs National Average
Above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$101M
TOTAL
PROJECT AMOUNT STATUS
Duke Energy Solar Farm (Project Tango)
Duke Energy
$60M Planned
Beaverdam Renewable Energy Center
Undisclosed
$41M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth +1.1% 70 percentile
Income Growth +3.8% 75 percentile
Vacancy Rate 1.2% 36 percentile
Home Price Change -5.0% 2 percentile
Rent Growth +3.6% 63 percentile
Price/Rent 12x 82 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Laurens County, SC a good place to move to?

Laurens County scores 48/100 on the Boom Town Index, landing in the middle of the pack among 1001 U.S. counties (#517). Median household income is $57,623 and job growth is running at +0.5%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.

Is Laurens County affordable?

Housing in Laurens County is roughly in line with national affordability norms. The median home costs $170,600 and the income-to-home-value ratio sits at 0.34, with rents averaging $880/month. Not a bargain, but not a stretch for most local earners either.

Is Laurens County growing or shrinking?

Laurens County's population is growing — up +1.1% YoY — while the job market is roughly flat (employment change of +0.5%). Home values shifted -5.0% over the past year. In-migration is outpacing local hiring, which often points to remote workers or retirees driving the headcount.

Are people moving to Laurens County?

There's a moderate stream of newcomers. About 4.23% of residents moved from another state, which is above average and suggests Laurens County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

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