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Darlington County, SC

RANK #72 / 996 NAT  ·  #1 / 24 SC  ·  POP 63,025

1YR FORECAST: +3.5%

5YR OUTLOOK: +37%

Our model projects Darlington County's housing market to grow +3.5% over the next year, significantly outpacing the national average.

[01] Why Darlington County?

Known for the Darlington Raceway, which hosts the annual NASCAR Southern 500, Darlington County is located in the Pee Dee region of northeastern South Carolina. The county seat, Darlington, is roughly 75 miles from Columbia, a drive that takes around 1 hour and 20 minutes. Hartsville is the largest community in the county and is home to Coker University and Kalmia Gardens, a 56-acre botanical garden with a boardwalk along Black Creek. The county offers various parks and recreation facilities, including Williamson Park with its nature trails and boardwalk, and Byerly Park in Hartsville, which features sports venues and walking trails.

Life in Darlington County offers a small-town atmosphere with access to larger city amenities. The Darlington County School District is recognized for its academic programs, including Mayo High School for Math, Science & Technology. The economy, historically rooted in agriculture, has diversified. Major investment is occurring in sectors such as energy and manufacturing, with companies like Sonoco Products and Nucor Steel having a presence in the county. The Darlington County Economic Development Partnership actively works to attract and expand businesses, contributing to job growth in the area.

[02] Market Snapshot

Housing Ratio
3.1x

Undervalued relative to economy

GDP Growth
-0.1%

Contracting economy

Home Prices
+2.1%

Outpacing national median

Climate & Terrain
0.3

Moderate climate & terrain

Price/Rent
14x

Above national median (13x)

Housing looks undervalued at 3.1x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Sonoco Products Company Manufacturing
    1,000+
  2. 2
    Georgia-Pacific Manufacturing
    500+
  3. 3
    Darlington County School District Education
  4. 4
    Nucor Steel Manufacturing
  5. 5
    Duke Energy Energy
  6. 6
    Darlington County Government Government
  7. 7
    CareSouth Carolina Inc. Healthcare
  8. 8
    Walmart Associates Inc. Retail
  9. 9
    Coker University Education
  10. 10
    Diamond Hill Plywood Logistics

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Darlington County U.S. National

The Numbers

DEMOGRAPHICS
Population
63,025
-0.64% YoY
Median Household Income
$44,317
Median Home Value
$132,600
+2.06% 12mo
Median Rent
$804
Average Annual Pay
$57,913
+3.5% YoY
Employment
20,044
-1.5% YoY
Income-to-Home-Value
0.3342
More affordable than average
Migration Inflow
3.74%
of pop. from another state
Bachelor's Degree+
19.0%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$244,245
Days on Market
82
Slower market
Months of Supply
4.7
Balanced market
Sale-to-List Ratio
95.0%
Negotiation room for buyers
Sold Above List
13.2%
Listings w/ Price Drops
24.4%
Building Permits (2024)
195
Single-Family Permits
181

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

F
SAFETY
GRADE
Homicide Rate
20.0
per 100K · nat avg 6.3
Firearm Fatalities
32.3
per 100K · nat avg 14.8
Injury Deaths
116.3
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
37.0
Good
Good Air Days
92%
744 of 811 days
Unhealthy+ Days (3yr)
0
Sensitive groups affected
Primary Pollutant
Ozone
Ground-level ozone
Yearly Trend
2021
35
2022
36
2023
40
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$392M
TOTAL
PROJECT AMOUNT STATUS
Southern Current Solar Farm Portfolio (6 projects)
Southern Current
$141M Operating
Universal Industrial Gases (UIG) Facility
Universal Industrial Gases, LLC (a subsidiary of Nucor Corporation)
$100M Under Construction
Robinson Solar Center (76 MW)
Duke Energy Progress
$76M Planned
Culpepper Solar
Undisclosed
$75M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth -0.1% 7 percentile
Population Growth -0.6% 8 percentile
Income Growth +8.9% 61 percentile
Vacancy Rate 1.4% 26 percentile
Home Price Change +2.1% 60 percentile
Price/Rent 14x 47 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Darlington County, SC a good place to move to?

Darlington County ranks #72 out of 996 U.S. counties on the Boom Town Index with a score of 93/100. The composite score reflects long-term strength — housing, income, and migration patterns — but near-term hiring is soft (employment is down 1.5% year-over-year). Median household income here is $44,317.

Is Darlington County affordable?

Housing in Darlington County is roughly in line with national affordability norms. The median home costs $132,600 and the income-to-home-value ratio sits at 0.33, with rents averaging $804/month. Not a bargain, but not a stretch for most local earners either.

Is Darlington County growing or shrinking?

Both population (-0.6% YoY) and employment (-1.5%) are contracting in Darlington County, though housing tells its own story with values moving +2.1% over the past 12 months. This is a county where the trend lines are pointing in the wrong direction.

Are people moving to Darlington County?

There's a moderate stream of newcomers. About 3.74% of residents moved from another state, which is above average and suggests Darlington County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Florence County, SC 89 Orangeburg County, SC 87 Sumter County, SC 85 Laurens County, SC 80 Cherokee County, SC 80 Oconee County, SC 78 Colbert County, AL 93 Saline County, KS 93