89 / 100

Florence County, SC

RANK #106 / 996 NAT  ·  #2 / 24 SC  ·  POP 137,015

1YR FORECAST: +2.4%

5YR OUTLOOK: +36%

Our model projects Florence County's housing market to grow +2.4% over the next year, significantly outpacing the national average.

[01] Why Florence County?

Florence County, South Carolina, is often recognized for its central location in the Pee Dee region and its historical ties to the railroad, which established the city of Florence as a transportation hub in the 1800s. Situated in east-central South Carolina, it's about an hour's drive from the beaches of Myrtle Beach and the state capital, Columbia, making it accessible for both coastal recreation and city amenities. The county offers a mix of urban and rural settings, with the Lynches River and Great Pee Dee River providing opportunities for outdoor activities like kayaking, fishing, and hiking in parks such as Lynches River County Park.

Life in Florence County is characterized by a balance of affordability and access to necessary services. The public school system is generally rated as above average, with four school districts serving the county. Commute options include local bus services provided by the Pee Dee Regional Transportation Authority, though personal vehicles are common. The economy is experiencing growth, attracting new residents with its lower cost of living. Major investments are flowing into sectors such as industrial, logistics, and manufacturing, contributing to job creation and a growing labor market. Healthcare and education also represent significant employment sectors in the county.

[02] Market Snapshot

Housing Ratio
2.8x

Undervalued relative to economy

GDP Growth
+3.6%

Above national median

Home Prices
+3.3%

Outpacing national median

Climate & Terrain
-0.6

Below-average climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks undervalued at 2.8x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    McLeod Regional Medical Center Healthcare
    5,000+
  2. 2
    Florence School District 1 Education
    2,500+
  3. 3
    MUSC Health Florence Medical Center (formerly Carolinas Hospital System) Healthcare
    1,000+
  4. 4
    Honda of South Carolina Manufacturing
  5. 5
    Assurant Finance
  6. 6
    Nan Ya Plastics Corp. Manufacturing
    500+
  7. 7
    Florence County Government Government
  8. 8
    Walmart Retail
  9. 9
    City of Florence Government
  10. 10
    QVC Retail

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Florence County U.S. National

The Numbers

DEMOGRAPHICS
Population
137,015
-0.19% YoY
Median Household Income
$56,088
Median Home Value
$157,400
+3.27% 12mo
Median Rent
$871
Average Annual Pay
$52,861
+5.5% YoY
Employment
68,848
+1.5% YoY
Income-to-Home-Value
0.3563
More affordable than average
Migration Inflow
2.7%
of pop. from another state
Bachelor's Degree+
23.8%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$284,000
Days on Market
103
Slower market
Months of Supply
7.1
Buyer's market
Sale-to-List Ratio
95.8%
Negotiation room for buyers
Sold Above List
7.6%
Listings w/ Price Drops
17.3%
Building Permits (2024)
666
Single-Family Permits
580

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

F
SAFETY
GRADE
Homicide Rate
16.5
per 100K · nat avg 6.3
Firearm Fatalities
26.5
per 100K · nat avg 14.8
Injury Deaths
113.9
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
44.0
Good
Good Air Days
63%
652 of 1,034 days
Unhealthy+ Days (3yr)
1
Sensitive groups affected
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
39
2022
44
2023
49
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$3,322M
TOTAL
PROJECT AMOUNT STATUS
AESC EV Battery Gigafactory
AESC
$3,120M Under Construction
Cheney Brothers Distribution Facility
Cheney Brothers
$66M Under Construction
Florence County Solar Portfolio (multiple projects)
Various (Cypress Creek Renewables, Coronal Energy, NARENCO, SolRiver Capital LLC)
$50M Operating
Pamplico Natural Gas Pipeline (River Neck to Kingsburg)
Dominion Energy
$50M Under Construction
Innovative Construction Group Facility
Innovative Construction Group (ICG), a subsidiary of PulteGroup, Inc.
$36M Completed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +3.6% 67 percentile
Population Growth -0.2% 21 percentile
Income Growth +8.1% 38 percentile
Vacancy Rate 1.6% 20 percentile
Home Price Change +3.3% 75 percentile
Rent Growth +4.9% 78 percentile
Price/Rent 10x 87 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Florence County, SC a good place to move to?

Florence County ranks #106 out of 996 U.S. counties on the Boom Town Index with a score of 89/100, putting it in the top tier nationally. Job growth of +1.5% and a median household income of $56,088 point to a county with active economic momentum.

Is Florence County affordable?

By national standards, Florence County is quite affordable. Homes here have a median value of $157,400, and the income-to-home-value ratio of 0.36 is well above the U.S. average — especially with median rent at just $871/month. Residents can generally buy a home without being cost-burdened.

Is Florence County growing or shrinking?

Employers in Florence County are hiring — job growth of +1.5% — but the population is close to flat (-0.2% YoY). Home values moved +3.3% over the past year. Labor demand is outpacing local population growth, which tends to tighten wages and housing.

Are people moving to Florence County?

There's a moderate stream of newcomers. About 2.7% of residents moved from another state, which is above average and suggests Florence County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Orangeburg County, SC 87 Darlington County, SC 93 Sumter County, SC 85 Laurens County, SC 80 Cherokee County, SC 80 Oconee County, SC 78 Cape May County, NJ 89 Lapeer County, MI 89