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Licking County, OH

Newark

RANK #361 / 996 NAT  ·  #35 / 49 OH  ·  POP 178,844

1YR FORECAST: +1.6%

5YR OUTLOOK: +27%

Licking County's housing market is projected to grow +1.6% over the next year, tracking near the national average.

[01] Why Licking County?

Licking County, Ohio, is often recognized for the Newark Earthworks, a UNESCO World Heritage site built by the Hopewell culture between 100 BCE and 400 CE. These ancient geometric earthen enclosures served ceremonial and social purposes. Located directly east of Columbus, the county offers a blend of small-town charm and access to larger city amenities. Commute times to Columbus vary, but towns like Johnstown are within 20 minutes of downtown. The area boasts natural beauty, with outdoor recreation opportunities at places like Blackhand Gorge State Nature Preserve and Buckeye Lake State Park, offering hiking, biking, boating, and fishing.

Life in Licking County offers a lower cost of living compared to national averages, with diverse communities ranging from the New England-style village of Granville, home to Denison University, to the more commercial hub of Heath. Families are drawn to the area's schools, with districts like Granville Exempted Village and Johnstown-Monroe Local receiving positive ratings. The economy is experiencing growth, driven by investments in sectors such as advanced manufacturing, logistics, and high-tech data centers. This economic activity has contributed to job creation and a focus on workforce development initiatives.

[02] Market Snapshot

Housing Ratio
4.9x

Above national median (4.7x)

GDP Growth
+3.5%

Above national median

Home Prices
+2.4%

Outpacing national median

Climate & Terrain
-0.6

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing is fairly valued at 4.9x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Amazon Retail
    5,000+
  2. 2
    Victoria's Secret Retail
    2,500+
  3. 3
    DHL Supply Chain Logistics
  4. 4
    Licking County Government Government
    1,000+
  5. 5
    Licking Memorial Health Systems Healthcare
  6. 6
    Goodwill Industries Other
    250+
  7. 7
    Park National Corporation Finance
    100+
  8. 8
    Central Ohio Technical College Education
  9. 9
    Owens Corning Manufacturing
  10. 10
    Kaiser Aluminum Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Licking County U.S. National

The Numbers

DEMOGRAPHICS
Population
178,844
+0.78% YoY
Median Household Income
$78,505
Median Home Value
$232,200
+2.36% 12mo
Median Rent
$960
Average Annual Pay
$58,066
+7.0% YoY
Employment
72,111
+2.9% YoY
Income-to-Home-Value
0.3381
More affordable than average
Migration Inflow
4.32%
of pop. from another state
Bachelor's Degree+
29.5%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$309,450
Days on Market
72
Slower market
Months of Supply
3.1
Balanced market
Sale-to-List Ratio
97.6%
Negotiation room for buyers
Sold Above List
25.4%
Listings w/ Price Drops
15.0%
Building Permits (2024)
156
Single-Family Permits
156

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B
SAFETY
GRADE
Homicide Rate
3.1
per 100K · nat avg 6.3
Firearm Fatalities
10.4
per 100K · nat avg 14.8
Injury Deaths
85.8
per 100K · nat avg 76.3
vs National Average
Well below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
40.0
Good
Good Air Days
90%
662 of 735 days
Unhealthy+ Days (3yr)
2
Sensitive groups affected
Primary Pollutant
Ozone
Ground-level ozone
Yearly Trend
2021
38
2022
39
2023
43
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$1,968M
TOTAL
PROJECT AMOUNT STATUS
Microsoft Data Center Campuses (Heath, Hebron, New Albany)
Microsoft
$1,000M Under Construction
Harvey Solar Project
Leeward Renewable Energy (formerly Open Road Renewables)
$350M Planned
Flint Grid Battery Energy Storage System
EDP Renewables (formerly Eolian)
$200M Operating
Socrates South Power Generation Project (Natural Gas Plant)
Will-Power OH, LLC (subsidiary of Williams Companies) / Sidecat, LLC (affiliate of Meta Platforms, Inc.)
$200M Planned
PowerConneX New Albany Energy Center (Natural Gas Plant)
EdgeConneX
$120M Under Construction
Union Ridge Solar Project
RWE (acquired from Leeward Renewable Energy)
$98M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +3.5% 65 percentile
Population Growth +0.8% 64 percentile
Income Growth +7.9% 34 percentile
Vacancy Rate 0.9% 69 percentile
Home Price Change +2.4% 64 percentile
Rent Growth +3.9% 66 percentile
Price/Rent 11x 81 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Licking County, OH a good place to move to?

With a Boom Town Index score of 64/100, Licking County sits in the upper half of all 996 ranked counties. Employment is expanding at +2.9%, and median household income stands at $78,505 — indicators that suggest solid fundamentals even if it's not among the fastest-growing counties in OH.

Is Licking County affordable?

Housing in Licking County is roughly in line with national affordability norms. The median home costs $232,200 and the income-to-home-value ratio sits at 0.34, with rents averaging $960/month. Not a bargain, but not a stretch for most local earners either.

Is Licking County growing or shrinking?

Licking County is growing on multiple fronts. Population is up +0.8% year-over-year while employers added jobs at a +2.9% clip. Home values shifted +2.4% in the past year.

Are people moving to Licking County?

There's a moderate stream of newcomers. About 4.32% of residents moved from another state, which is above average and suggests Licking County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Union County, OH 65 Cuyahoga County, OH 66 Hamilton County, OH 62 Lake County, OH 62 Pickaway County, OH 68 Ross County, OH 60 Niagara County, NY 64 Harnett County, NC 64