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Umatilla County, OR

Hermiston-Umatilla

RANK #774 / 996 NAT  ·  #14 / 18 OR  ·  POP 79,904

1YR FORECAST: +0.6%

5YR OUTLOOK: +17%

Our model projects Umatilla County's housing market at +0.6% over the next year, underperforming most U.S. counties.

[01] Why Umatilla County?

Umatilla County, Oregon, is defined by its agricultural heritage and the prominent presence of the Columbia River and Blue Mountains. Pendleton, the county seat, is widely recognized for the annual Pendleton Round-Up rodeo, a major cultural event. Located in northeastern Oregon, the county is roughly equidistant from larger cities like Portland, Oregon, and the Tri-Cities in Washington. Commuting within the county is generally manageable, with an average travel time of 19.1 minutes. The community offers a blend of rural charm and access to outdoor recreation, including hiking, fishing, and camping in areas like the Umatilla National Forest and along the Umatilla River.

Life in Umatilla County often centers around its smaller towns, with Hermiston being the largest and fastest-growing city. The economy, historically rooted in farming and ranching, is diversifying. Recent years have seen significant investment in sectors such as data centers and energy, particularly wind power, contributing to job growth in areas like Greater Hermiston. Public transportation options are available, with fare-free fixed routes connecting communities and providing access to essential services and educational institutions like Blue Mountain Community College.

[02] Market Snapshot

Housing Ratio
5.4x

Above national median (4.7x)

GDP Growth
-5.3%

Contracting economy

Home Prices
+1.9%

Above national median

Climate & Terrain
1.6

Moderate climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 5.4x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Walmart Retail
    1,000+
  2. 2
    Confederated Tribes of the Umatilla Indian Reservation (CTUIR) Government
  3. 3
    Oregon Department of Corrections (Eastern Oregon Correctional Institution and Two Rivers Correctional Institution) Government
    500+
  4. 4
    Amazon Data Services Inc. Technology
  5. 5
    Good Shepherd Health Care System Healthcare
  6. 6
    Smith Frozen Foods Manufacturing
  7. 7
    Lamb Weston Manufacturing
  8. 8
    Union Pacific Railroad Logistics
  9. 9
    Fleetwood RV Manufacturing
  10. 10
    CHI St. Anthony Hospital Healthcare

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Umatilla County U.S. National

The Numbers

DEMOGRAPHICS
Population
79,904
+0.5% YoY
Median Household Income
$70,322
Median Home Value
$236,800
+1.86% 12mo
Median Rent
$930
Average Annual Pay
$55,594
+6.3% YoY
Employment
33,030
-1.4% YoY
Income-to-Home-Value
0.297
More affordable than average
Migration Inflow
2.38%
of pop. from another state
Bachelor's Degree+
18.2%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$310,000
Days on Market
96
Slower market
Months of Supply
3.7
Balanced market
Sale-to-List Ratio
97.3%
Negotiation room for buyers
Sold Above List
19.1%
Listings w/ Price Drops
18.9%
Building Permits (2024)
205
Single-Family Permits
199

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

C
SAFETY
GRADE
Homicide Rate
6.0
per 100K · nat avg 6.3
Firearm Fatalities
13.0
per 100K · nat avg 14.8
Injury Deaths
85.2
per 100K · nat avg 76.3
vs National Average
Near national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
39.7
Good
Good Air Days
70%
768 of 1,095 days
Unhealthy+ Days (3yr)
14
Includes 2 Very Unhealthy
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
38
2022
39
2023
42
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$2,740M
TOTAL
PROJECT AMOUNT STATUS
Amazon Web Services (AWS) Data Center Campuses
Amazon Web Services (AWS)
$1,000M Operating
Nolin Hills Energy Project (Wind, Solar, Storage)
Capital Power
$600M In Development
Sabey Data Centers Umatilla Campus
Sabey Data Centers
$520M Planned
Wagon Trail Solar and Wheatridge East Wind Projects
NextEra Energy Resources
$480M Proposed
Fourmile Solar Project
1 Energy Renewables
$90M Approved
West End Solar Project
EE West End Solar LLC (subsidiary of Eurus Solar Holdings LLC)
$50M Approved

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth -5.3% 1 percentile
Population Growth +0.5% 52 percentile
Income Growth +11.4% 93 percentile
Vacancy Rate 1.2% 42 percentile
Home Price Change +1.9% 58 percentile
Rent Growth +0.9% 18 percentile
Price/Rent 14x 43 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Umatilla County, OR a good place to move to?

At 22/100, Umatilla County faces headwinds that place it in the lower third of the 996 counties we track. Median income of $70,322 combined with job growth of -1.4% suggests the local economy is struggling to keep pace with national trends.

Is Umatilla County affordable?

Housing in Umatilla County is roughly in line with national affordability norms. The median home costs $236,800 and the income-to-home-value ratio sits at 0.30, with rents averaging $930/month. Not a bargain, but not a stretch for most local earners either.

Is Umatilla County growing or shrinking?

Umatilla County's job market is contracting (-1.4% YoY) while population is roughly stable (+0.5% change). Home values are +1.9% over the past 12 months. Hiring headwinds without an offsetting exodus — residents are staying, but local employers are shedding payroll.

Are people moving to Umatilla County?

There's a moderate stream of newcomers. About 2.38% of residents moved from another state, which is above average and suggests Umatilla County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Benton County, OR 20 Multnomah County, OR 29 Josephine County, OR 29 Deschutes County, OR 14 Marion County, OR 32 Clackamas County, OR 32 Robertson County, TN 22 Madison County, KY 22