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St. Croix County, WI

RANK #651 / 1001 NAT  ·  #27 / 29 WI  ·  POP 96,033

1YR FORECAST: +0.7%

5YR OUTLOOK: +26%

Our model projects St. Croix County's housing market at +0.7% over the next year, underperforming most U.S. counties.

[01] Why St. Croix County?

St. Croix County, Wisconsin, distinguishes itself with Hudson, its county seat, a town known for its riverfront charm and artistic community along the St. Croix River. Located on Wisconsin's western edge, the county is part of the Minneapolis-St. Paul metropolitan area, with Hudson just 13 miles from St. Paul. This proximity allows for a manageable commute, primarily via I-94, balancing a quieter community feel with access to urban amenities. The county's landscape features rolling hills, river valleys, and forests, offering extensive outdoor recreation opportunities like hiking, fishing, and kayaking in places such as Willow River State Park and the St. Croix County Parks system.

Life in St. Croix County often appeals to families and young professionals, many of whom commute to jobs in the nearby Twin Cities. The public schools in the county are highly rated. The local economy, while historically rooted in agriculture, particularly dairy, has seen growth in sectors like manufacturing, construction, and technology. Recent economic developments include initiatives focused on workforce housing and training, addressing regional needs in advanced manufacturing skills.

MARKET PROFILE

Educated Suburban Growth

St. Croix County is one of 110 U.S. counties in this market profile — weaker than typical on the BoomTown Index. Within this cohort, its recent home-price change of +1.5% runs below the profile's typical +2.4%.

See all 110 Educated Suburban Growth counties →

[02] Market Snapshot

Housing Ratio
17.1x

Overvalued relative to economy

Home Prices
+1.5%

Below national median

Climate & Terrain
-1.4

Below-average climate & terrain

Price/Rent
18x

Above national median (15x)

Housing looks overvalued at 17.1x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    St. Croix County Government Government
    2,500+
  2. 2
    Phillips-Medisize, a Molex Company Manufacturing
    1,000+
  3. 3
    OEM Fabricators Manufacturing
    500+
  4. 4
    SMC Ltd. Manufacturing
  5. 5
    Bosch Packaging Technology Manufacturing
  6. 6
    Nolato Contour Manufacturing
  7. 7
    Vital Plastics, Inc. Manufacturing
  8. 8
    St. Croix County School Districts Education
  9. 9
    Royal Credit Union Finance
    100+
  10. 10
    Xcel Energy Energy

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

St. Croix County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
96,033
+1.28% YoY
Median Household Income
$103,046
Median Home Value
$377,700
+1.53% 12mo
Median Rent
$1,271
Average Annual Pay
$56,820
+2.8% YoY
Employment
37,346
+1.0% YoY
Income-to-Home-Value
0.2728
More affordable than average
Migration Inflow
2.2%
of pop. from another state
Bachelor's Degree+
39.5%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$415,000
Days on Market
42
Moderate pace
Months of Supply
2.7
Seller's market
Sale-to-List Ratio
99.6%
Near asking price
Sold Above List
31.6%
Listings w/ Price Drops
17.4%
Building Permits (2025)
460
Single-Family Permits
456

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B
SAFETY
GRADE
Firearm Fatalities
6.9
per 100K · nat avg 14.8
Injury Deaths
60.4
per 100K · nat avg 76.3
vs National Average
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$781M
TOTAL
PROJECT AMOUNT STATUS
Ten Mile Creek Solar Project (Phase 1) with Battery Storage
Xcel Energy
$450M Proposed
Northern Prairie Solar
Northern Prairie Solar, LLC (Leeward Renewable Energy, LLC)
$101M Under Construction
Government Center Expansion and Renovation
St. Croix County
$80M Under Construction
St. Croix Valley Food Bank New Construction
St. Croix Valley Food Bank Inc.
$50M Proposed
Bella Rose Planned Residential Development
N/A
$50M Approved
Park Place Village - North Planned Residential Development
N/A
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth +1.3% 74 percentile
Income Growth +0.6% 11 percentile
Vacancy Rate 0.2% 100 percentile
Home Price Change +1.5% 47 percentile
Rent Growth +2.7% 46 percentile
Price/Rent 18x 26 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is St. Croix County, WI a good place to move to?

At 34/100, St. Croix County faces headwinds that place it in the lower third of the 1001 counties we track. Median income of $103,046 combined with job growth of +1.0% suggests the local economy is struggling to keep pace with national trends.

Is St. Croix County affordable?

Housing in St. Croix County is roughly in line with national affordability norms. The median home costs $377,700 and the income-to-home-value ratio sits at 0.27, with rents averaging $1,271/month. Not a bargain, but not a stretch for most local earners either.

Is St. Croix County growing or shrinking?

St. Croix County's population is growing — up +1.3% YoY — while the job market is roughly flat (employment change of +1.0%). Home values shifted +1.5% over the past year. In-migration is outpacing local hiring, which often points to remote workers or retirees driving the headcount.

Are people moving to St. Croix County?

There's a moderate stream of newcomers. About 2.2% of residents moved from another state, which is above average and suggests St. Croix County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Eau Claire County, WI 35 Calumet County, WI 33 Waukesha County, WI 44 Wood County, WI 44 Milwaukee County, WI 46 Dane County, WI 16 Lincoln County, SD 34 Belmont County, OH 34