82 / 100

Columbia County, WI

RANK #177 / 1001 NAT  ·  #9 / 29 WI  ·  POP 58,272

1YR FORECAST: +2.8%

5YR OUTLOOK: +34%

Our model projects Columbia County's housing market to grow +2.8% over the next year, significantly outpacing the national average.

[01] Why Columbia County?

Columbia County, Wisconsin, offers a blend of history and natural beauty, often referred to as "Madison's beautiful backyard country." The county seat, Portage, is a notable town with 22 parks and access to the Ice Age Trail, which also snakes through the city. Located in south-central Wisconsin, Columbia County is about 35 minutes from Madison, 90 minutes from Milwaukee, and three hours from Chicago, making it accessible for commuters. The community maintains a balance of rural charm and convenient access to larger cities, with a landscape shaped by glacial activity, featuring state natural areas, river trails, and nature preserves. Life in Columbia County is characterized by a strong sense of community and access to outdoor activities. The public schools in the county are above average, with the Fall River School District, Poynette School District, and Lodi School District ranking among the best. The local economy is diverse, with agriculture playing a significant role through family-owned farms, food processors, and related businesses. Recent economic developments include investments in energy and infrastructure, such as a proposed large-scale wind farm.

MARKET PROFILE

Heartland Steady Growth

Columbia County is one of 145 U.S. counties in this market profile — near the profile average on the BoomTown Index. Within this cohort, its recent home-price change of +6.6% runs above the profile's typical +4.9%.

See all 145 Heartland Steady Growth counties →

[02] Market Snapshot

Housing Ratio
13.8x

Overvalued relative to economy

Home Prices
+6.6%

Outpacing national median

Climate & Terrain
-0.5

Below-average climate & terrain

Price/Rent
24x

Prices detached from rents

Housing looks overvalued at 13.8x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Aspirus Divine Savior Healthcare Healthcare
    500+
  2. 2
    Columbia County Government Government
    250+
  3. 3
    Columbia Correctional Facility Government
  4. 4
    Penda Corporation Manufacturing
  5. 5
    Trienda Holdings Manufacturing
  6. 6
    Associated Milk Producers Inc. Manufacturing
  7. 7
    Robbins Manufacturing Manufacturing
  8. 8
    Saint-Gobain Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Columbia County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
58,272
-0.09% YoY
Median Household Income
$85,351
Median Home Value
$283,200
+6.57% 12mo
Median Rent
$978
Average Annual Pay
$55,128
+4.7% YoY
Employment
21,746
-1.0% YoY
Income-to-Home-Value
0.3014
More affordable than average
Migration Inflow
4.55%
of pop. from another state
Bachelor's Degree+
26.0%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$365,000
Days on Market
49
Moderate pace
Months of Supply
3.3
Balanced market
Sale-to-List Ratio
98.5%
Near asking price
Sold Above List
28.8%
Listings w/ Price Drops
19.8%
Building Permits (2025)
167
Single-Family Permits
143

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B
SAFETY
GRADE
Firearm Fatalities
9.0
per 100K · nat avg 14.8
Injury Deaths
108.2
per 100K · nat avg 76.3
vs National Average
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
40.7
Good
Good Air Days
82%
505 of 613 days
Unhealthy+ Days (3yr)
18
Sensitive groups affected
Primary Pollutant
Ozone
Ground-level ozone
Yearly Trend
2021
40
2022
38
2023
44
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$1,546M
TOTAL
PROJECT AMOUNT STATUS
Columbia Wind Project
Alliant Energy
$730M Proposed
Good Oak Solar Park & Gristmill Solar Park (Combined)
OneEnergy Renewables (purchased by We Energies, WPS, MGE)
$361M Under Construction
High Noon Solar and Battery Park
Invenergy LLC (purchased by We Energies, WPS, MGE)
$300M Under Construction
I-39/90/94 Wisconsin River Bridge Replacement
Wisconsin Department of Transportation
$80M Under Construction
Associated Milk Producers Rebuild
Associated Milk Producers
$46M Completed
Columbia Energy Storage Project
Alliant Energy
$30M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

Population Growth -0.1% 18 percentile
Income Growth +3.1% 59 percentile
Vacancy Rate 0.7% 74 percentile
Home Price Change +6.6% 94 percentile
Price/Rent 24x 6 percentile

Bars show percentile rank among all 1001 counties.

[09] Frequently Asked Questions

Is Columbia County, WI a good place to move to?

Columbia County ranks #177 out of 1001 U.S. counties on the Boom Town Index with a score of 82/100. The composite score reflects long-term strength — housing, income, and migration patterns — but near-term hiring is soft (employment is down 1.0% year-over-year). Median household income here is $85,351.

Is Columbia County affordable?

Housing in Columbia County is roughly in line with national affordability norms. The median home costs $283,200 and the income-to-home-value ratio sits at 0.30, with rents averaging $978/month. Not a bargain, but not a stretch for most local earners either.

Is Columbia County growing or shrinking?

Population and employment in Columbia County are both close to flat — population -0.1% YoY and jobs -1.0%. Home values shifted +6.6% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Columbia County?

There's a moderate stream of newcomers. About 4.55% of residents moved from another state, which is above average and suggests Columbia County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

How is the housing market in Columbia County?

Home values climbed +6.6% year-over-year, which is a solid pace of appreciation. The median home in Columbia County is now valued at $283,200. That kind of growth typically reflects sustained demand rather than speculative frenzy.

[10] Similar Counties by Size & Score

Sheboygan County, WI 82 Washington County, WI 81 Manitowoc County, WI 80 Walworth County, WI 85 Waupaca County, WI 86 Chippewa County, WI 86 Sampson County, NC 82 Camden County, GA 82