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Portage County, WI

Stevens Point

RANK #64 / 996 NAT  ·  #7 / 29 WI  ·  POP 70,281

1YR FORECAST: +5.6%

5YR OUTLOOK: +38%

#30 Best for Families
Our model projects Portage County's housing market to grow +5.6% over the next year, significantly outpacing the national average.

[01] Why Portage County?

Portage County, Wisconsin, offers a distinctive blend of natural beauty and community spirit, often highlighted by its connection to the Ice Age Trail, a 1,000-mile footpath winding through diverse landscapes. Located in central Wisconsin, the county seat, Stevens Point, is approximately 110 miles from Madison and 150 miles from Milwaukee, with major highways like I-39 providing convenient commutes. The community maintains a welcoming atmosphere, with a strong sense of local pride evident in its historic districts and local festivals. Outdoor recreation is a significant draw, with numerous parks, lakes, and rivers, including the Wisconsin River, offering year-round activities like hiking, biking, skiing, and disc golf.

Life in Portage County is characterized by a balance of educational opportunities and access to nature. The University of Wisconsin-Stevens Point contributes to a vibrant arts and culture scene, and the area's school districts, such as Stevens Point Area Public School District, generally show high graduation rates. The economy is supported by a diverse base, including agriculture, food processing, and advanced manufacturing. Recent economic developments show ongoing capital investments by existing companies and the creation of new facilities, with a focus on sectors like advanced manufacturing and green business. The county has also seen community engagement around solar development.

[02] Market Snapshot

Housing Ratio
3.3x

Undervalued relative to economy

GDP Growth
+2.5%

Below national median

Home Prices
+11.2%

Outpacing national median

Climate & Terrain
-2.5

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing looks undervalued at 3.3x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Marshfield Clinic Healthcare
    5,000+
  2. 2
    Stevens Point Area Public School District Education
  3. 3
    Sentry Insurance Finance
    1,000+
  4. 4
    University of Wisconsin - Stevens Point Education
  5. 5
    McCain Foods Manufacturing
  6. 6
    Donaldson Company, Inc. Manufacturing
  7. 7
    Aspirus Healthcare
  8. 8
    Skyward Technology
  9. 9
    Portage County Government Government
  10. 10
    Associated Bank Finance

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Portage County U.S. National

The Numbers

DEMOGRAPHICS
Population
70,281
-0.14% YoY
Median Household Income
$71,301
Median Home Value
$214,700
+11.15% 12mo
Median Rent
$876
Average Annual Pay
$56,889
+3.7% YoY
Employment
33,088
+0.3% YoY
Income-to-Home-Value
0.3321
More affordable than average
Migration Inflow
6.51%
of pop. from another state
Bachelor's Degree+
33.6%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$274,950
Days on Market
63
Slower market
Months of Supply
3.6
Balanced market
Sale-to-List Ratio
98.7%
Near asking price
Sold Above List
36.1%
Listings w/ Price Drops
11.7%
Building Permits (2024)
279
Single-Family Permits
114

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B
SAFETY
GRADE
Firearm Fatalities
7.1
per 100K · nat avg 14.8
Injury Deaths
63.6
per 100K · nat avg 76.3
vs National Average
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$2,380M
TOTAL
PROJECT AMOUNT STATUS
Vista Sands Solar Farm
Doral LLC
$2,000M Planned
Portage Solar Project
Geronimo Power
$250M Operating
Portage County Courthouse Renovation
Portage County
$50M Under Construction
Portage County Jail and Law Enforcement Center
Portage County
$50M Under Construction
Columbia Energy Storage Project
Alliant Energy, Energy Dome, Wisconsin Public Service Corporation, Madison Gas and Electric
$30M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +2.5% 46 percentile
Population Growth -0.1% 23 percentile
Income Growth +8.8% 57 percentile
Vacancy Rate 0.8% 76 percentile
Home Price Change +11.2% 100 percentile
Rent Growth +4.0% 67 percentile
Price/Rent 14x 43 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Portage County, WI a good place to move to?

Portage County ranks #64 out of 996 U.S. counties on the Boom Town Index with a score of 94/100, placing it in the top tier nationally. Median household income is $71,301 and the underlying growth metrics (housing, migration, income) hold up against peer counties.

Is Portage County affordable?

Housing in Portage County is roughly in line with national affordability norms. The median home costs $214,700 and the income-to-home-value ratio sits at 0.33, with rents averaging $876/month. Not a bargain, but not a stretch for most local earners either.

Is Portage County growing or shrinking?

Population and employment in Portage County are both close to flat — population -0.1% YoY and jobs +0.3%. Home values shifted +11.2% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Portage County?

In significant numbers — 6.51% of Portage County's current population relocated from another state, well above the national norm. That level of in-migration usually signals a county where jobs, affordability, or quality of life are pulling people in from elsewhere.

Is the housing market hot in Portage County?

Extremely. Home values surged +11.2% over the past 12 months in Portage County, far outpacing the national average. With a median home value of $214,700, buyers face a fast-moving market — though the income-to-home-value ratio of 0.33 suggests locals can still stretch to buy.

[09] Similar Counties by Size & Score

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