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Pottawattamie County, IA

Kane

RANK #338 / 996 NAT  ·  #8 / 11 IA  ·  POP 93,543

1YR FORECAST: +1.9%

5YR OUTLOOK: +28%

Our model projects above-average housing market growth for Pottawattamie County at +1.9% over the next year.

[01] Why Pottawattamie County?

Pottawattamie County, Iowa, stands out for its unique Loess Hills, a rugged landform of windblown soil that offers distinctive natural beauty and outdoor recreation opportunities. The county seat, Council Bluffs, sits directly across the Missouri River from Omaha, Nebraska, making it part of a larger metropolitan area. This proximity means a commute of about 10-15 minutes to downtown Omaha, connecting residents to broader employment and entertainment options. The community offers a blend of historic neighborhoods and suburban living, with access to extensive trail systems like the Wabash Trace Nature Trail and parks such as Hitchcock Nature Center, which features over 10 miles of trails through woodlands and prairies.

Life in Pottawattamie County offers a balance of community and access to urban amenities. Many families and young professionals reside here, with public schools generally performing above average. The local economy is influenced by its connection to the Omaha metropolitan area, with residents commuting for work in various sectors. Recent economic developments in the county have seen investment in areas such as data centers and energy, contributing to the economic landscape. Public transportation, provided by SWITA, offers services for various needs, including work, school, and medical appointments, operating across an eight-county area in Southwest Iowa.

[02] Market Snapshot

Housing Ratio
3.3x

Undervalued relative to economy

GDP Growth
+4.9%

Well above national median

Home Prices
+1.7%

Above national median

Climate & Terrain
-1.0

Below-average climate & terrain

Price/Rent
12x

Strong rental yield

Housing looks undervalued at 3.3x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Retail Trade Retail
    5,000+
  2. 2
    Health Care & Social Assistance Healthcare
  3. 3
    Manufacturing Manufacturing
  4. 4
    Pottawattamie County Government Government
    92

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Pottawattamie County U.S. National

The Numbers

DEMOGRAPHICS
Population
93,543
-0.03% YoY
Median Household Income
$68,718
Median Home Value
$169,400
+1.71% 12mo
Median Rent
$956
Average Annual Pay
$56,397
+5.0% YoY
Employment
41,403
+3.7% YoY
Income-to-Home-Value
0.4057
More affordable than average
Migration Inflow
2.47%
of pop. from another state
Bachelor's Degree+
23.4%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$227,500
Days on Market
47
Moderate pace
Months of Supply
2.7
Seller's market
Sale-to-List Ratio
97.4%
Negotiation room for buyers
Sold Above List
17.3%
Listings w/ Price Drops
23.9%
Building Permits (2024)
681
Single-Family Permits
105

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B
SAFETY
GRADE
Homicide Rate
3.7
per 100K · nat avg 6.3
Firearm Fatalities
13.3
per 100K · nat avg 14.8
Injury Deaths
74.2
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
43.3
Good
Good Air Days
65%
238 of 367 days
Unhealthy+ Days (3yr)
2
Sensitive groups affected
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
44
2022
37
2023
49
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$9,900M
TOTAL
PROJECT AMOUNT STATUS
Duane Arnold Energy Center Recommissioning
NextEra Energy
$8,000M Proposed
Google Data Center - Campus 2 West
Google
$1,000M Operating
Google Data Center - Campus 2 East
Google
$500M Operating
Silver Creek Wind Farm
MidAmerican Energy
$400M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +4.9% 83 percentile
Population Growth -0.0% 28 percentile
Income Growth +7.6% 29 percentile
Vacancy Rate 0.6% 92 percentile
Home Price Change +1.7% 56 percentile
Rent Growth +1.2% 23 percentile
Price/Rent 12x 71 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Pottawattamie County, IA a good place to move to?

With a Boom Town Index score of 66/100, Pottawattamie County sits in the upper half of all 996 ranked counties. Employment is expanding at +3.7%, and median household income stands at $68,718 — indicators that suggest solid fundamentals even if it's not among the fastest-growing counties in IA.

Is Pottawattamie County affordable?

By national standards, Pottawattamie County is quite affordable. Homes here have a median value of $169,400, and the income-to-home-value ratio of 0.41 is well above the U.S. average — especially with median rent at just $956/month. Residents can generally buy a home without being cost-burdened.

Is Pottawattamie County growing or shrinking?

Employers in Pottawattamie County are hiring — job growth of +3.7% — but the population is close to flat (-0.0% YoY). Home values moved +1.7% over the past year. Labor demand is outpacing local population growth, which tends to tighten wages and housing.

Are people moving to Pottawattamie County?

There's a moderate stream of newcomers. About 2.47% of residents moved from another state, which is above average and suggests Pottawattamie County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Warren County, IA 72 Woodbury County, IA 73 Polk County, IA 74 Johnson County, IA 50 Scott County, IA 85 Dubuque County, IA 88 Bartholomew County, IN 66 Chippewa County, WI 66