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Story County, IA

Washington

RANK #548 / 996 NAT  ·  #10 / 11 IA  ·  POP 98,573

1YR FORECAST: +0.6%

5YR OUTLOOK: +23%

Story County's housing market is projected to grow +0.6% over the next year, below the national average.

[01] Why Story County?

Story County, Iowa, stands out as the home of Iowa State University in Ames, its largest city, which contributes to a dynamic local culture. Located in central Iowa, the county seat is Nevada. Story County is approximately 30-60 miles from Des Moines, with major highways like Interstate 35 and U.S. Highways 30, 65, and 69 providing transportation options. The landscape features gently rolling prairie interspersed with groves, offering outdoor recreation opportunities at places like McFarland Park and Hickory Grove Park, which provide hiking, fishing, and camping.

Life in Story County blends academic influence with a community-focused atmosphere. The public schools in Story County are highly rated, with several districts serving the area, including Ames, Ballard, and Gilbert. Most residents rely on private vehicles, though CyRide in Ames offers fixed-route bus services, and the Heart of Iowa Regional Transit Agency (HIRTA) provides public transportation throughout the county. The economy benefits from its educational institutions and ongoing investments in sectors like renewable energy and advanced manufacturing. Local economic development groups actively work to promote growth and job creation across the county's fifteen municipalities.

[02] Market Snapshot

Housing Ratio
3.7x

Undervalued relative to economy

GDP Growth
+3.9%

Above national median

Home Prices
+2.6%

Outpacing national median

Climate & Terrain
-3.5

Harsh climate or flat terrain

Price/Rent
18x

Above national median (13x)

Housing looks undervalued at 3.7x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Iowa State University Education
    10,000+
  2. 2
    Mary Greeley Medical Center Healthcare
    1,000+
  3. 3
    Ames Laboratory Government
    500+
  4. 4
    City of Ames Government
  5. 5
    Iowa Department of Transportation Government
  6. 6
    Hy-Vee Retail
  7. 7
    Danfoss Manufacturing
  8. 8
    Ames Community School District Education
  9. 9
    Landus Cooperative Agriculture
  10. 10
    Alliant Energy Energy

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Story County U.S. National

The Numbers

DEMOGRAPHICS
Population
98,573
+0.48% YoY
Median Household Income
$66,197
Median Home Value
$229,100
+2.62% 12mo
Median Rent
$991
Average Annual Pay
$62,615
+2.4% YoY
Employment
47,549
-0.3% YoY
Income-to-Home-Value
0.2889
More affordable than average
Migration Inflow
8.54%
of pop. from another state
Bachelor's Degree+
52.5%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$350,000
Days on Market
37
Active market
Months of Supply
2.5
Seller's market
Sale-to-List Ratio
99.0%
Near asking price
Sold Above List
19.6%
Listings w/ Price Drops
25.9%
Building Permits (2024)
198
Single-Family Permits
152

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

A
SAFETY
GRADE
Homicide Rate
1.7
per 100K · nat avg 6.3
Firearm Fatalities
6.3
per 100K · nat avg 14.8
Injury Deaths
51.2
per 100K · nat avg 76.3
vs National Average
Well below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$300M
TOTAL
PROJECT AMOUNT STATUS
Story County Wind Farm
NextEra Energy Resources
$300M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +3.9% 71 percentile
Population Growth +0.5% 51 percentile
Income Growth +5.8% 7 percentile
Vacancy Rate 1.7% 14 percentile
Home Price Change +2.6% 67 percentile
Rent Growth +3.3% 57 percentile
Price/Rent 18x 16 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Story County, IA a good place to move to?

Story County scores 44/100 on the Boom Town Index, landing in the middle of the pack among 996 U.S. counties (#548). Median household income is $66,197 and job growth is running at -0.3%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.

Is Story County affordable?

Housing in Story County is roughly in line with national affordability norms. The median home costs $229,100 and the income-to-home-value ratio sits at 0.29, with rents averaging $991/month. Not a bargain, but not a stretch for most local earners either.

Is Story County growing or shrinking?

Population and employment in Story County are both close to flat — population +0.5% YoY and jobs -0.3%. Home values shifted +2.6% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Story County?

In significant numbers — 8.54% of Story County's current population relocated from another state, well above the national norm. That level of in-migration usually signals a county where jobs, affordability, or quality of life are pulling people in from elsewhere.

[09] Similar Counties by Size & Score

Johnson County, IA 50 Pottawattamie County, IA 66 Warren County, IA 72 Woodbury County, IA 73 Polk County, IA 74 Dallas County, IA 5 Yamhill County, OR 44 Jackson County, GA 44