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New Hanover County, NC

RANK #795 / 996  ·  POP 228,134  ·  NC

PROJECTED GROWTH: -0.5%

New Hanover County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why New Hanover County?

With its historic downtown and proximity to Atlantic beaches, New Hanover County, North Carolina, offers a distinctive coastal lifestyle. The city of Wilmington, the county seat, sits along the Cape Fear River, approximately 130 miles south of Raleigh. Residents and visitors enjoy a Riverwalk, historic architecture, and access to nearby beach towns like Wrightsville Beach, Carolina Beach, and Kure Beach. Outdoor recreation opportunities abound, including watersports, hiking trails, and numerous parks such as Airlie Gardens and Carolina Beach State Park.

Life in New Hanover County attracts a mix of families, retirees, and young professionals seeking a balance of coastal living and urban amenities. The public school system, New Hanover County Schools, is highly rated and offers various educational options, including magnet and year-round schools. The economy, while historically influenced by tourism, has seen growth in sectors like healthcare and finance. Recent economic developments include investments in commercial and residential construction, as well as expansion in industrial and logistics sectors, particularly around the Port of Wilmington and Wilmington International Airport.

[02] Market Snapshot

Housing Ratio
4.4x

Below national median (4.7x)

GDP Growth
+2.8%

Above national median

Home Prices
-1.2%

Prices declining

Climate & Terrain
1.2

Moderate climate & terrain

Price/Rent
16x

Above national median (13x)

Housing is fairly valued at 4.4x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

New Hanover County U.S. National

The Numbers

DEMOGRAPHICS
Population
228,134
+1.31% YoY
Median Household Income
$67,515
Median Home Value
$320,000
-1.21% 12mo
Median Rent
$1,249
Average Annual Pay
$61,611
+4.6% YoY
Employment
130,464
+1.1% YoY
Income-to-Home-Value
0.211
Near national average
Migration Inflow
5.08%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$447,542
Days on Market
79
Slower market
Months of Supply
4.5
Balanced market
Sale-to-List Ratio
97.6%
Negotiation room for buyers
Sold Above List
11.0%
Listings w/ Price Drops
18.6%
Building Permits (2024)
2,581
Single-Family Permits
1,296

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$207M
TOTAL
PROJECT AMOUNT STATUS
Amazon Robotics Fulfillment Center
Amazon
$100M Under Construction
Project Grace (Library and Museum)
New Hanover County
$57M Under Construction
Swartville Residential Development
Sea Horse Development (Joel and Ross Tomaselli)
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.8% 53 percentile
Population Growth +1.3% 79 percentile
Income Growth +8.3% 42 percentile
Vacancy Rate 1.5% 22 percentile
Home Price Change -1.2% 20 percentile
Rent Growth +1.4% 25 percentile
Price/Rent 16x 26 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is New Hanover County, NC a good place to move to?

New Hanover County has a Boom Town Index score of 20/100, ranking #795 among 996 U.S. counties. With job growth at +1.1% and a median household income of $67,515, it faces some economic headwinds compared to faster-growing counties.

Is New Hanover County affordable?

The median home value in New Hanover County is $320,000 with median rent at $1,249/month. The income-to-home-value ratio is 0.211, which is less affordable than the national average.

Is New Hanover County growing or shrinking?

Population growth: +1.3% year-over-year. Job growth: +1.1%. Home values changed -1.2% in the past 12 months.

Are people moving to New Hanover County?

Yes — 5.08% of New Hanover County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Robeson County, NC 30 Polk County, OR 30 York County, SC 30 Montgomery County, MD 30 Lincoln County, OR 30 Greenwood County, SC 30 El Dorado County, CA 30 Sonoma County, CA 30