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Milwaukee County, WI

RANK #364 / 996 NAT  ·  #27 / 29 WI  ·  POP 933,063

1YR FORECAST: +1.7%

5YR OUTLOOK: +27%

Milwaukee County's housing market is projected to grow +1.7% over the next year, tracking near the national average.

[01] Why Milwaukee County?

Milwaukee County, Wisconsin, is often recognized for its brewing heritage and as the home of Summerfest, one of the world's largest music festivals. Located on the western shore of Lake Michigan, it is the most populous county in Wisconsin, encompassing 19 municipalities, including the city of Milwaukee. Commuting within the county is facilitated by major interstates, an extensive bus system, and a downtown streetcar. The community offers a blend of urban, suburban, and even some rural living, with lakefront parks and trails providing outdoor recreation opportunities like hiking, biking, and golfing.

Life in Milwaukee County offers a range of experiences, from urban centers to family-friendly suburbs like Whitefish Bay and Wauwatosa, known for their schools. The public school system includes Milwaukee Public Schools, the largest district in the state, alongside numerous other districts. The economy, while experiencing some recent shifts in employment, is driven by sectors such as education and health services, manufacturing, and construction. There is also a focus on workforce development and increasing affordable housing to support community needs.

[02] Market Snapshot

Housing Ratio
3.0x

Undervalued relative to economy

GDP Growth
+1.8%

Below national median

Home Prices
+3.7%

Outpacing national median

Climate & Terrain
-0.4

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing looks undervalued at 3.0x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Advocate Aurora Health Care Healthcare
    25,000+
  2. 2
    Froedtert Health Healthcare
    10,000+
  3. 3
    Ascension Wisconsin Healthcare
  4. 4
    Quad/Graphics, Inc. Manufacturing
    5,000+
  5. 5
    Medical College of Wisconsin Education
  6. 6
    Kohl's Corp. Retail
  7. 7
    GE Healthcare Technologies Healthcare
  8. 8
    Northwestern Mutual Finance
  9. 9
    Goodwill Industries of SE Wisconsin Other
    2,500+
  10. 10
    Rockwell Automation Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Milwaukee County U.S. National

The Numbers

DEMOGRAPHICS
Population
933,063
-0.65% YoY
Median Household Income
$59,319
Median Home Value
$200,000
+3.68% 12mo
Median Rent
$1,012
Average Annual Pay
$69,142
+4.4% YoY
Employment
469,055
+0.4% YoY
Income-to-Home-Value
0.2966
More affordable than average
Migration Inflow
1.88%
of pop. from another state
Bachelor's Degree+
33.1%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$262,500
Days on Market
49
Moderate pace
Months of Supply
2.8
Seller's market
Sale-to-List Ratio
99.6%
Near asking price
Sold Above List
42.6%
Listings w/ Price Drops
16.6%
Building Permits (2024)
1,005
Single-Family Permits
189

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

F
SAFETY
GRADE
Homicide Rate
18.1
per 100K · nat avg 6.3
Firearm Fatalities
23.5
per 100K · nat avg 14.8
Injury Deaths
140.6
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

C+
AIR QUALITY
GRADE
Median AQI (3yr)
51.0
Moderate
Good Air Days
47%
520 of 1,095 days
Unhealthy+ Days (3yr)
32
Includes 2 Very Unhealthy
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
52
2022
49
2023
52
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$2,196M
TOTAL
PROJECT AMOUNT STATUS
South Oak Creek CT Project (Natural Gas Plant)
Wisconsin Electric Power Company (WEPCO)
$1,100M Approved
Oak Creek LNG Facility
Wisconsin Electric Power Company (WE-GO)
$456M Proposed
American Pharaoh BESS (Battery Storage System)
Black Mountain Energy Storage
$300M Approved
Nature & Culture Museum of Wisconsin
N/A
$240M Under Construction
South Shore Cruise Dock at Port Milwaukee
Port Milwaukee
$50M Under Construction
I-94 East-West Corridor (70th Street to 16th Street)
Wisconsin Department of Transportation
$50M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +1.8% 30 percentile
Population Growth -0.7% 8 percentile
Income Growth +8.3% 42 percentile
Vacancy Rate 1.7% 15 percentile
Home Price Change +3.7% 78 percentile
Rent Growth +3.3% 56 percentile
Price/Rent 11x 76 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Milwaukee County, WI a good place to move to?

With a Boom Town Index score of 63/100, Milwaukee County sits in the upper half of all 996 ranked counties. and median household income stands at $59,319 — indicators that suggest solid fundamentals even if it's not among the fastest-growing counties in WI.

Is Milwaukee County affordable?

Housing in Milwaukee County is roughly in line with national affordability norms. The median home costs $200,000 and the income-to-home-value ratio sits at 0.30, with rents averaging $1,012/month. Not a bargain, but not a stretch for most local earners either.

Is Milwaukee County growing or shrinking?

Milwaukee County is losing population (-0.7% YoY) while the job market is essentially flat (+0.4% employment change). Home values are +3.7% over the past 12 months. A slow-bleed pattern — not a collapse, but residents are leaving faster than employers are hiring.

Are many people relocating to Milwaukee County?

Not particularly — 1.88% of Milwaukee County's population moved in from another state, which is below the national average. Most residents are long-term locals rather than recent transplants.

[10] Similar Counties by Size & Score

Chippewa County, WI 66 Ozaukee County, WI 68 Waukesha County, WI 69 Kenosha County, WI 74 St. Croix County, WI 51 Eau Claire County, WI 76 Johnson County, KS 63 DuPage County, IL 64