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Wayne County, NC

RANK #829 / 996  ·  POP 117,480  ·  NC

PROJECTED GROWTH: -0.9%

Wayne County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Wayne County?

Wayne County, North Carolina, is often recognized for the Mount Olive Pickle Company, a major pickle producer that hosts an annual North Carolina Pickle Festival in the town of Mount Olive. Located in the Coastal Plain region of Eastern North Carolina, Wayne County is approximately 50-52 miles southeast of Raleigh. Goldsboro serves as the county seat. The community has a slower pace, with a mix of rural landscapes and developed areas. The Neuse River bisects the county, offering natural scenery and outdoor recreation opportunities like hiking, paddling, and fishing at Cliffs of the Neuse State Park.

Life in Wayne County offers a blend of community-oriented living with access to amenities. Many residents own their homes, and the public schools are considered above average. Commuting to Raleigh is possible, though daily travel on major highways can involve significant traffic. The local economy is supported by diverse sectors, including manufacturing and agriculture. Recent economic developments include investments in manufacturing facilities, particularly in the production of power transformers and textiles. The presence of Seymour Johnson Air Force Base also significantly influences the local economy and community.

[02] Market Snapshot

Housing Ratio
3.4x

Undervalued relative to economy

GDP Growth
+2.8%

Above national median

Home Prices
-1.6%

Prices declining

Climate & Terrain
-1.4

Below-average climate & terrain

Price/Rent
9x

Strong rental yield

Housing looks undervalued at 3.4x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Wayne County U.S. National

The Numbers

DEMOGRAPHICS
Population
117,480
-0.18% YoY
Median Household Income
$54,323
Median Home Value
$152,300
-1.62% 12mo
Median Rent
$899
Average Annual Pay
$49,087
+4.2% YoY
Employment
41,880
+1.7% YoY
Income-to-Home-Value
0.3567
More affordable than average
Migration Inflow
3.81%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$290,000
Days on Market
96
Slower market
Months of Supply
6.0
Buyer's market
Sale-to-List Ratio
97.8%
Negotiation room for buyers
Sold Above List
11.9%
Listings w/ Price Drops
17.8%
Building Permits (2024)
605
Single-Family Permits
583

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,296M
TOTAL
PROJECT AMOUNT STATUS
Lee Combined Cycle Plant (Natural Gas Plant)
Duke Energy Progress - (NC)
$1,068M Operating
Wayne County Energy Complex (Natural Gas Plant)
Duke Energy Progress - (NC)
$980M Operating
Prolec GE Goldsboro Facility Expansion
Prolec GE
$140M Under Construction
Pelsan Tekstil Manufacturing Facility
Pelsan Tekstil
$83M Planned
Community Solar Portfolio (5 projects)
Various (USF Essex Lessor, LLC, Lane Solar Farm LLC, Overman Solar, LLC, Wayne Solar III, LLC, Wayne Solar II, LLC)
$25M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.8% 52 percentile
Population Growth -0.2% 21 percentile
Income Growth +9.8% 77 percentile
Vacancy Rate 0.8% 77 percentile
Home Price Change -1.6% 17 percentile
Rent Growth 0.0% 11 percentile
Price/Rent 9x 96 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Wayne County, NC a good place to move to?

Wayne County has a Boom Town Index score of 17/100, ranking #829 among 996 U.S. counties. With job growth at +1.7% and a median household income of $54,323, it faces some economic headwinds compared to faster-growing counties.

Is Wayne County affordable?

The median home value in Wayne County is $152,300 with median rent at $899/month. The income-to-home-value ratio is 0.3567, which is more affordable than the national average.

Is Wayne County growing or shrinking?

Population growth: -0.2% year-over-year. Job growth: +1.7%. Home values changed -1.6% in the past 12 months.

Are people moving to Wayne County?

Yes — 3.81% of Wayne County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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