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Washington County, WI

West Bend

RANK #155 / 996 NAT  ·  #15 / 29 WI  ·  POP 136,842

1YR FORECAST: +4.4%

5YR OUTLOOK: +33%

Our model projects Washington County's housing market to grow +4.4% over the next year, significantly outpacing the national average.

[01] Why Washington County?

Washington County, Wisconsin, is often recognized for Holy Hill Basilica and National Shrine of Mary, Help of Christians, a prominent landmark offering scenic views from one of southeastern Wisconsin's highest elevations. Located northwest of Milwaukee, the county provides a blend of urban and rural living. Commuting to Milwaukee is possible via the Washington County Commuter Express, which also connects to Milwaukee County Transit Services. The community feel across towns like West Bend, the county seat, and Germantown, with its European influences, emphasizes local events and historical preservation. The county also features over 1,200 acres of parks, numerous hiking trails, and access to the Northern Unit of the Kettle Moraine State Forest, offering extensive outdoor recreation.

Life in Washington County appeals to families and young professionals, with many residents owning their homes. The public school systems are highly rated, contributing to the area's quality of life. The economy is supported by a manufacturing heritage, with companies producing consumer products. Recent economic developments include efforts to attract working-age families and address housing needs through initiatives that incentivize private sector construction of new homes. The county also focuses on entrepreneurship, with investments in small business loans.

[02] Market Snapshot

Housing Ratio
5.7x

Above national median (4.7x)

GDP Growth
+2.4%

Below national median

Home Prices
+6.2%

Outpacing national median

Climate & Terrain
-2.6

Below-average climate & terrain

Price/Rent
18x

Above national median (13x)

Housing is fairly valued at 5.7x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Washington County, WI Government
    500+
  2. 2
    West Bend Mutual Insurance Company Finance
  3. 3
    Manitou Americas Manufacturing
  4. 4
    Aurora Medical Center of Washington County Healthcare
  5. 5
    Serigraph Manufacturing
  6. 6
    Regal Ware Manufacturing
  7. 7
    Moraine Park Technical College Education
    250+
  8. 8
    Badger Packaging Manufacturing
  9. 9
    Matenaer Corporation Manufacturing
  10. 10
    Metalcraft of Mayville Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Washington County U.S. National

The Numbers

DEMOGRAPHICS
Population
136,842
+0.4% YoY
Median Household Income
$91,915
Median Home Value
$293,300
+6.21% 12mo
Median Rent
$1,073
Average Annual Pay
$58,316
+3.1% YoY
Employment
58,417
+1.6% YoY
Income-to-Home-Value
0.3134
More affordable than average
Migration Inflow
3.56%
of pop. from another state
Bachelor's Degree+
33.9%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$381,250
Days on Market
57
Moderate pace
Months of Supply
4.1
Balanced market
Sale-to-List Ratio
99.8%
Near asking price
Sold Above List
36.8%
Listings w/ Price Drops
8.9%
Building Permits (2024)
447
Single-Family Permits
278

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

A
SAFETY
GRADE
Homicide Rate
1.8
per 100K · nat avg 6.3
Firearm Fatalities
9.4
per 100K · nat avg 14.8
Injury Deaths
95.2
per 100K · nat avg 76.3
vs National Average
Well below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$400M
TOTAL
PROJECT AMOUNT STATUS
Next Generation Housing Initiative (Multiple Developments)
Washington County & various builders (e.g., Regal Place, LLC, A&N Contracting)
$300M Under Construction
Wisconsin Reliability Project (Natural Gas Infrastructure)
TC Energy (ANR Pipeline Company)
$50M Under Construction
Community Solar Portfolio
We Energies
$50M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +2.4% 44 percentile
Population Growth +0.4% 47 percentile
Income Growth +7.4% 24 percentile
Vacancy Rate 0.4% 96 percentile
Home Price Change +6.2% 95 percentile
Rent Growth +4.9% 78 percentile
Price/Rent 18x 16 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Washington County, WI a good place to move to?

Washington County ranks #155 out of 996 U.S. counties on the Boom Town Index with a score of 84/100, putting it in the top tier nationally. Job growth of +1.6% and a median household income of $91,915 point to a county with active economic momentum.

Is Washington County affordable?

Housing in Washington County is roughly in line with national affordability norms. The median home costs $293,300 and the income-to-home-value ratio sits at 0.31, with rents averaging $1,073/month. Not a bargain, but not a stretch for most local earners either.

Is Washington County growing or shrinking?

Employers in Washington County are hiring — job growth of +1.6% — but the population is close to flat (+0.4% YoY). Home values moved +6.2% over the past year. Labor demand is outpacing local population growth, which tends to tighten wages and housing.

Are people moving to Washington County?

There's a moderate stream of newcomers. About 3.56% of residents moved from another state, which is above average and suggests Washington County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

How is the housing market in Washington County?

Home values climbed +6.2% year-over-year, which is a solid pace of appreciation. The median home in Washington County is now valued at $293,300. That kind of growth typically reflects sustained demand rather than speculative frenzy.

[09] Similar Counties by Size & Score

La Crosse County, WI 84 Columbia County, WI 84 Racine County, WI 84 Outagamie County, WI 85 Brown County, WI 83 Winnebago County, WI 86 Calhoun County, AL 84 Daviess County, KY 84