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Walton County, FL

RANK #988 / 996  ·  POP 76,618  ·  FL

PROJECTED GROWTH: -5.1%

Walton County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Walton County?

Walton County, Florida, is distinguished by its rare coastal dune lakes, a geographical feature found in only a few places globally, offering unique ecosystems where fresh and saltwater intermix. Located in the Florida Panhandle, the county stretches from the Alabama border to the Gulf of Mexico, encompassing diverse landscapes from the historic town of DeFuniak Springs, known for its nearly perfectly round spring-fed lake, to the scenic coastal communities along Highway 30A like Seaside and Grayton Beach. Commuting within the county is facilitated by a public transit service, GoWal, connecting the northern and southern parts of the county, though services were temporarily suspended for redesign as of early 2023. The area offers extensive outdoor recreation, including 26 miles of white-sand beaches, state parks like Topsail Hill Preserve and Grayton Beach, and trails for hiking and biking.

Life in Walton County offers a blend of coastal living and small-town charm, attracting families, retirees, and remote workers. The Walton County School District is recognized for its academic performance. The economy is largely driven by tourism, with significant visitor spending supporting local businesses, restaurants, and cultural attractions year-round. This economic activity also contributes to public safety initiatives and infrastructure enhancements, including beach access and parking. Beyond tourism, the county's economic development efforts aim to diversify and attract new investments, fostering job creation.

[02] Market Snapshot

Housing Ratio
5.1x

Above national median (4.7x)

GDP Growth
+6.0%

Well above national median

Home Prices
-4.1%

Prices declining

Climate & Terrain
2.2

Moderate climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 5.1x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Walton County U.S. National

The Numbers

DEMOGRAPHICS
Population
76,618
+4.3% YoY
Median Household Income
$74,832
Median Home Value
$327,000
-4.06% 12mo
Median Rent
$1,463
Average Annual Pay
$56,144
+2.9% YoY
Employment
34,785
+2.5% YoY
Income-to-Home-Value
0.2288
Near national average
Migration Inflow
3.5%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$720,000
Days on Market
130
Slower market
Months of Supply
8.4
Buyer's market
Sale-to-List Ratio
96.5%
Negotiation room for buyers
Sold Above List
5.5%
Listings w/ Price Drops
17.3%
Building Permits (2024)
2,883
Single-Family Permits
1,549

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$422M
TOTAL
PROJECT AMOUNT STATUS
Pecan Tree Solar Photovoltaic Power Plant
NextEra Energy / Florida Power & Light Co.
$74M Operating
Wild Quail Solar Energy Center
Florida Power & Light Co.
$74M Operating
Chautauqua Solar Energy Center
Unknown
$74M Operating
Swallowtail Solar Energy Center
Unknown
$74M Operating
Hardwood Hammock Solar Energy Center
Florida Power & Light Co.
$74M Planned
Walton County Broadband Project (Fixed Wireless Network)
SOM1101, LLC / WildStar Networks
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +6.0% 90 percentile
Population Growth +4.3% 99 percentile
Income Growth +9.9% 79 percentile
Home Price Change -4.1% 5 percentile
Rent Growth -2.3% 2 percentile
Price/Rent 14x 48 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Walton County, FL a good place to move to?

Walton County has a Boom Town Index score of 1/100, ranking #988 among 996 U.S. counties. With job growth at +2.5% and a median household income of $74,832, it faces some economic headwinds compared to faster-growing counties.

Is Walton County affordable?

The median home value in Walton County is $327,000 with median rent at $1,463/month. The income-to-home-value ratio is 0.2288, which is less affordable than the national average.

Is Walton County growing or shrinking?

Population growth: +4.3% year-over-year. Job growth: +2.5%. Home values changed -4.1% in the past 12 months.

Are people moving to Walton County?

Yes — 3.5% of Walton County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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