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Salem County, NJ

Pennsville

RANK #156 / 996 NAT  ·  #2 / 21 NJ  ·  POP 64,840

1YR FORECAST: +1.8%

5YR OUTLOOK: +33%

#49 Most Undervalued
Our model projects Salem County's housing market to grow +1.8% over the next year, significantly outpacing the national average.

[01] Why Salem County?

Salem County, New Jersey, distinguishes itself with its preserved rural character and Quaker heritage, evident in towns like Woodstown with its classic Main Street feel. Located in South Jersey, it serves as the westernmost county, bordered by the Delaware River and connected to Delaware via the Delaware Memorial Bridge. Philadelphia is approximately an hour away, making it a consideration for commuters. The community offers a quieter pace of life, with extensive farmlands and natural scenery, including six rivers and over 34,000 acres of marshland. Outdoor recreation opportunities include birding at Supawna Meadows National Wildlife Refuge and hiking at Fort Mott and Parvin State Parks.

Life in Salem County often appeals to those seeking affordability, open spaces, and a small-town environment. Many residents own their homes, and the county's public schools are generally above average. Commute times are shorter than the state average, and while some residents commute to nearby cities like Philadelphia, the county also attracts remote workers. The local economy is supported by sectors such as agriculture, with a long history of farming, and manufacturing, including glass companies. Recent economic developments also show investment in energy and infrastructure.

[02] Market Snapshot

Housing Ratio
2.4x

Undervalued relative to economy

GDP Growth
+4.5%

Well above national median

Home Prices
+1.6%

Above national median

Climate & Terrain
-0.2

Below-average climate & terrain

Price/Rent
15x

Above national median (13x)

Housing looks undervalued at 2.4x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    PSEG Nuclear Energy
    1,000+
  2. 2
    Mannington Mills Manufacturing
    500+
  3. 3
    Inspira Health Healthcare
  4. 4
    Salem County Government Government
  5. 5
    Walmart Retail
  6. 6
    Amazon Logistics
  7. 7
    McLane Logistics
  8. 8
    R.E. Pierson Construction Other
  9. 9
    Ranch Hope Inc. Other
  10. 10
    Salem County Career & Technical High School Education

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Salem County U.S. National

The Numbers

DEMOGRAPHICS
Population
64,840
+0.14% YoY
Median Household Income
$73,378
Median Home Value
$208,200
+1.58% 12mo
Median Rent
$1,165
Average Annual Pay
$67,562
+3.5% YoY
Employment
21,587
-2.8% YoY
Income-to-Home-Value
0.3524
More affordable than average
Migration Inflow
3.2%
of pop. from another state
Bachelor's Degree+
22.8%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$207,750
Days on Market
68
Slower market
Months of Supply
4.8
Balanced market
Sale-to-List Ratio
98.8%
Near asking price
Sold Above List
34.1%
Listings w/ Price Drops
20.5%
Building Permits (2024)
64
Single-Family Permits
64

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

D
SAFETY
GRADE
Homicide Rate
10.4
per 100K · nat avg 6.3
Firearm Fatalities
12.0
per 100K · nat avg 14.8
Injury Deaths
121.8
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$1,310M
TOTAL
PROJECT AMOUNT STATUS
New Jersey Wind Port (Phase 1 & 2)
New Jersey Economic Development Authority (NJEDA)
$637M Under Construction
Orchard 230kV Battery Project
Undisclosed
$415M Planned
Nichomus Run Solar Project
Enel Green Power
$150M In Development
Carneys Point Logistics Park (707,400 sq ft)
EQT
$70M Planned
Fenwick Creek Solar Project
AES Corporation
$38M Planned
Salem & Hope Creek Nuclear Plant License Extensions
PSEG Nuclear LLC
Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +4.5% 79 percentile
Population Growth +0.1% 36 percentile
Income Growth +8.1% 38 percentile
Vacancy Rate 1.2% 37 percentile
Home Price Change +1.6% 54 percentile
Price/Rent 15x 36 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Salem County, NJ a good place to move to?

Salem County ranks #156 out of 996 U.S. counties on the Boom Town Index with a score of 84/100. The composite score reflects long-term strength — housing, income, and migration patterns — but near-term hiring is soft (employment is down 2.8% year-over-year). Median household income here is $73,378.

Is Salem County affordable?

By national standards, Salem County is quite affordable. Homes here have a median value of $208,200, and the income-to-home-value ratio of 0.35 is well above the U.S. average — especially with median rent at just $1,165/month. Residents can generally buy a home without being cost-burdened.

Is Salem County growing or shrinking?

Salem County's job market is contracting (-2.8% YoY) while population is roughly stable (+0.1% change). Home values are +1.6% over the past 12 months. Hiring headwinds without an offsetting exodus — residents are staying, but local employers are shedding payroll.

Are people moving to Salem County?

There's a moderate stream of newcomers. About 3.2% of residents moved from another state, which is above average and suggests Salem County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Cape May County, NJ 89 Passaic County, NJ 70 Camden County, NJ 65 Gloucester County, NJ 65 Atlantic County, NJ 58 Union County, NJ 50 Warrick County, IN 84 St. Joseph County, MI 84