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Union County, NJ

Elizabeth

RANK #496 / 996 NAT  ·  #7 / 21 NJ  ·  POP 572,079

1YR FORECAST: +1.2%

5YR OUTLOOK: +24%

Union County's housing market is projected to grow +1.2% over the next year, tracking near the national average.

[01] Why Union County?

Union County, New Jersey, distinguishes itself with towns like Cranford, often called the "Venice of New Jersey" due to its proximity to the Rahway River, offering paddle boating and scenic parks. Located in northeastern New Jersey, the county is about 20-25 miles west of New York City, making it a commuter-friendly area with various train and bus options. The community feel varies from upscale suburbs to vibrant urban centers, all while providing access to over 6,200 acres of parkland, including the 2,000-acre Watchung Reservation with hiking trails and a nature center.

Life in Union County attracts families and professionals, many of whom commute to nearby New York City or Newark. The county's public school systems are above average, with institutions like Union County Magnet High School ranking highly. The economy is diverse, with major investments in commercial and residential developments, industrial and logistics facilities, and infrastructure upgrades, including significant enhancements at Newark Liberty International Airport. Healthcare and social assistance, retail trade, and transportation and warehousing are notable employment sectors.

[02] Market Snapshot

Housing Ratio
6.3x

Above national median (4.7x)

GDP Growth
+3.1%

Above national median

Home Prices
+3.2%

Outpacing national median

Climate & Terrain
0.1

Moderate climate & terrain

Price/Rent
15x

Above national median (13x)

Housing is fairly valued at 6.3x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Merck & Co. Healthcare
    50,000+
  2. 2
    Union County Government Government
    25,000+
  3. 3
    Educational Services (various institutions including Kean University and Union College of Union County, NJ) Education
  4. 4
    Retail Trade (various employers including Costco, Walmart, Target, Sam's Club, ALDI) Retail
  5. 5
    L'Oreal Other
  6. 6
    Fiserv Finance
  7. 7
    Port Authority of New York and New Jersey (Port Newark-Elizabeth Marine Terminal and Newark Liberty International Airport) Logistics
  8. 8
    Pivotal Utility Holdings Inc. (Elizabethtown Gas) Energy
  9. 9
    Deep Foods Manufacturing
  10. 10
    Unity Bank Finance

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Union County U.S. National

The Numbers

DEMOGRAPHICS
Population
572,079
+0.02% YoY
Median Household Income
$95,000
Median Home Value
$458,000
+3.18% 12mo
Median Rent
$1,570
Average Annual Pay
$84,322
+3.3% YoY
Employment
229,010
+0.2% YoY
Income-to-Home-Value
0.2074
Near national average
Migration Inflow
2.91%
of pop. from another state
Bachelor's Degree+
38.3%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$652,500
Days on Market
38
Active market
Months of Supply
3.0
Balanced market
Sale-to-List Ratio
103.3%
Homes selling above asking
Sold Above List
63.8%
Listings w/ Price Drops
9.5%
Building Permits (2024)
1,696
Single-Family Permits
212

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B
SAFETY
GRADE
Homicide Rate
3.4
per 100K · nat avg 6.3
Firearm Fatalities
3.8
per 100K · nat avg 14.8
Injury Deaths
57.7
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

C+
AIR QUALITY
GRADE
Median AQI (3yr)
51.0
Moderate
Good Air Days
47%
511 of 1,095 days
Unhealthy+ Days (3yr)
6
Includes 1 Very Unhealthy
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
52
2022
49
2023
52
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$3,690M
TOTAL
PROJECT AMOUNT STATUS
Newark Liberty International Airport (EWR) Terminal A Redevelopment
Port Authority of New York and New Jersey
$2,700M Completed
Former General Motors Plant Redevelopment (Retail & Industrial/Warehousing)
Undisclosed Developers
$550M Under Construction
L'Oreal Research and Development Center
L'Oreal
$200M Under Construction
Sullivan Chevrolet Site Redevelopment (Residential & Retail) - Phase I
Undisclosed Developer
$140M Under Construction
Union Public Library
Union Township
$50M Under Construction
Community Solar Portfolio (Multiple Projects)
Various (e.g., Navisun LLC)
$50M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +3.1% 58 percentile
Population Growth +0.0% 31 percentile
Income Growth +8.7% 56 percentile
Vacancy Rate 1.1% 50 percentile
Home Price Change +3.2% 74 percentile
Rent Growth +2.8% 45 percentile
Price/Rent 15x 33 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Union County, NJ a good place to move to?

Union County scores 50/100 on the Boom Town Index, landing in the middle of the pack among 996 U.S. counties (#496). Median household income is $95,000 and job growth is running at +0.2%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.

Is Union County affordable?

Union County leans toward the expensive side. A median home value of $458,000 against an income-to-home-value ratio of 0.21 means housing eats a bigger share of local earnings than the national norm. Renters face $1,570/month on average.

Is Union County growing or shrinking?

Population and employment in Union County are both close to flat — population +0.0% YoY and jobs +0.2%. Home values shifted +3.2% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Union County?

There's a moderate stream of newcomers. About 2.91% of residents moved from another state, which is above average and suggests Union County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Ocean County, NJ 48 Middlesex County, NJ 46 Bergen County, NJ 45 Cumberland County, NJ 44 Essex County, NJ 43 Atlantic County, NJ 58 Cameron County, TX 50 Madison County, AL 50