30 / 100

Mercer County, NJ

Hamilton

RANK #694 / 996 NAT  ·  #16 / 21 NJ  ·  POP 383,732

1YR FORECAST: +0.0%

5YR OUTLOOK: +19%

Our model projects Mercer County's housing market at +0.0% over the next year, underperforming most U.S. counties.

[01] Why Mercer County?

Mercer County, New Jersey, is distinguished by Princeton University, an Ivy League research institution, and Drumthwacket, the official residence of the New Jersey governor. Located centrally in New Jersey, it sits about an hour from both New York City and Philadelphia. The county offers a mix of urban centers like Trenton, suburban neighborhoods, and rural areas with preserved farmland. Over 27% of Mercer County is preserved open space, including 10,000 acres of parklands and 16,000 acres of farms, forests, and meadows, providing opportunities for hiking, golf, and boating. Commute options include Amtrak, NJ Transit rail, and bus services, with Trenton-Mercer Airport also serving the area.

Life in Mercer County often involves a balance of community amenities and access to larger metropolitan areas. The public school systems, such as West Windsor-Plainsboro Regional and Princeton Public Schools, are highly rated. The county's economy is diverse, with significant contributions from higher education, research, and government services. Recent economic developments show growth in scientific fields, particularly biotechnology and pharmaceuticals, with new companies establishing a presence. The healthcare industry also continues to expand, and there is ongoing investment in manufacturing and advanced production methods.

[02] Market Snapshot

Housing Ratio
2.7x

Undervalued relative to economy

GDP Growth
+2.2%

Below national median

Home Prices
+0.4%

Well below national median

Climate & Terrain
-0.8

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing looks undervalued at 2.7x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    State Government of New Jersey Government
    25,000+
  2. 2
    Educational Testing Service (ETS) Other
    10,000+
  3. 3
    Princeton University Education
  4. 4
    The College of New Jersey (TCNJ) Education
  5. 5
    Bank of America Finance
  6. 6
    Capital Health Systems Inc. Healthcare
  7. 7
    Amazon Logistics
  8. 8
    Bristol-Myers Squibb Healthcare
  9. 9
    New Jersey Manufacturers Insurance Company (NJM) Finance
    5,000+
  10. 10
    Mercer County Government Government

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Mercer County U.S. National

The Numbers

DEMOGRAPHICS
Population
383,732
-0.32% YoY
Median Household Income
$92,697
Median Home Value
$327,600
+0.43% 12mo
Median Rent
$1,454
Average Annual Pay
$90,503
+2.1% YoY
Employment
264,154
+0.9% YoY
Income-to-Home-Value
0.283
More affordable than average
Migration Inflow
3.75%
of pop. from another state
Bachelor's Degree+
44.2%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$476,057
Days on Market
63
Slower market
Months of Supply
3.8
Balanced market
Sale-to-List Ratio
99.0%
Near asking price
Sold Above List
28.2%
Listings w/ Price Drops
16.3%
Building Permits (2024)
2,026
Single-Family Permits
827

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

D
SAFETY
GRADE
Homicide Rate
8.3
per 100K · nat avg 6.3
Firearm Fatalities
9.0
per 100K · nat avg 14.8
Injury Deaths
74.7
per 100K · nat avg 76.3
vs National Average
Above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B-
AIR QUALITY
GRADE
Median AQI (3yr)
47.7
Good
Good Air Days
56%
614 of 1,095 days
Unhealthy+ Days (3yr)
21
Includes 1 Very Unhealthy
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
48
2022
46
2023
49
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$880M
TOTAL
PROJECT AMOUNT STATUS
Proposed Data Center (Undisclosed Location)
Unknown
$500M Proposed
Lamberton Road Battery
Unknown
$170M Planned
Amazon Fulfillment Center (EWR4)
Amazon
$100M Operating
McGraw-Hill Companies Solar Farm (East Windsor)
NJR Clean Energy Ventures (for McGraw-Hill)
$60M Operating
Community Solar Portfolio (Multiple Projects)
Various (e.g., NJR Clean Energy Ventures Corporation)
$50M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +2.2% 38 percentile
Population Growth -0.3% 15 percentile
Income Growth +8.2% 40 percentile
Vacancy Rate 0.8% 74 percentile
Home Price Change +0.4% 36 percentile
Rent Growth +0.2% 13 percentile
Price/Rent 11x 81 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Mercer County, NJ a good place to move to?

At 30/100, Mercer County faces headwinds that place it in the lower third of the 996 counties we track. Median income of $92,697 combined with job growth of +0.9% suggests the local economy is struggling to keep pace with national trends.

Is Mercer County affordable?

Housing in Mercer County is roughly in line with national affordability norms. The median home costs $327,600 and the income-to-home-value ratio sits at 0.28, with rents averaging $1,454/month. Not a bargain, but not a stretch for most local earners either.

Is Mercer County growing or shrinking?

Population and employment in Mercer County are both close to flat — population -0.3% YoY and jobs +0.9%. Home values shifted +0.4% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Mercer County?

There's a moderate stream of newcomers. About 3.75% of residents moved from another state, which is above average and suggests Mercer County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Somerset County, NJ 28 Burlington County, NJ 35 Warren County, NJ 35 Monmouth County, NJ 36 Morris County, NJ 22 Sussex County, NJ 18 Orange County, NY 30 Northampton County, PA 30