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Racine County, WI

RANK #162 / 996 NAT  ·  #18 / 29 WI  ·  POP 197,068

1YR FORECAST: +2.6%

5YR OUTLOOK: +33%

Our model projects Racine County's housing market to grow +2.6% over the next year, significantly outpacing the national average.

[01] Why Racine County?

Racine County, Wisconsin, is known for its distinctive Danish kringle pastry and the historic Wind Point Lighthouse, which offers public climbs. The county is situated on the shores of Lake Michigan, roughly 30 minutes south of Milwaukee and less than an hour north of Chicago, making it a commuter-friendly location. Its communities range from the urban feel of the city of Racine to the rural landscapes of towns like Caledonia and Union Grove. Outdoor recreation is a significant draw, with opportunities for kayaking and canoeing on the Root and Fox Rivers, extensive biking and hiking trails, and Lake Michigan beaches.

Life in Racine County offers a blend of community types, attracting families and professionals. Public schools in the county are generally above average. Commute times average around 24 minutes, with many residents driving alone to work, though public bus services and Amtrak connections to Milwaukee and Chicago are available. The economy is experiencing growth, particularly in new construction, with Racine County leading the state in 2024. Major investments are flowing into commercial and residential developments, data centers, and advanced manufacturing, contributing to job creation and a changing economic landscape.

[02] Market Snapshot

Housing Ratio
4.9x

Above national median (4.7x)

GDP Growth
+2.1%

Below national median

Home Prices
+4.3%

Outpacing national median

Climate & Terrain
-0.5

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 4.9x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    S.C. Johnson & Son Manufacturing
    10,000+
  2. 2
    Modine Manufacturing Manufacturing
  3. 3
    Johnson Financial Group Finance
    1,000+
  4. 4
    Racine Unified School District Education
  5. 5
    Ascension Wisconsin (Healthcare) Healthcare
  6. 6
    Aurora Health Care Healthcare
  7. 7
    CNH Industrial Manufacturing
  8. 8
    InSinkErator Manufacturing
  9. 9
    Warren Industries Logistics
  10. 10
    Racine County Government

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Racine County U.S. National

The Numbers

DEMOGRAPHICS
Population
197,068
-0.16% YoY
Median Household Income
$72,658
Median Home Value
$226,500
+4.3% 12mo
Median Rent
$985
Average Annual Pay
$61,150
+3.5% YoY
Employment
76,342
+1.0% YoY
Income-to-Home-Value
0.3208
More affordable than average
Migration Inflow
3.37%
of pop. from another state
Bachelor's Degree+
28.0%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$315,990
Days on Market
51
Moderate pace
Months of Supply
1.8
Seller's market
Sale-to-List Ratio
98.0%
Negotiation room for buyers
Sold Above List
25.6%
Listings w/ Price Drops
14.2%
Building Permits (2024)
277
Single-Family Permits
163

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B-
SAFETY
GRADE
Homicide Rate
4.3
per 100K · nat avg 6.3
Firearm Fatalities
12.8
per 100K · nat avg 14.8
Injury Deaths
80.2
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

B
AIR QUALITY
GRADE
Median AQI (3yr)
42.3
Good
Good Air Days
73%
452 of 615 days
Unhealthy+ Days (3yr)
27
Sensitive groups affected
Primary Pollutant
Ozone
Ground-level ozone
Yearly Trend
2021
43
2022
40
2023
44
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Capital Investment

$11,688M
TOTAL
PROJECT AMOUNT STATUS
Microsoft Data Center Campus (Mount Pleasant)
Microsoft
$7,300M Under Construction
Microsoft Project Nova Data Center (Caledonia)
Microsoft
$4,000M Proposed
Paris Solar Farm
Wisconsin Electric Power Co.
$200M Operating
Regency Mall Redevelopment
$120M Under Construction
Lincoln-King Community Center
$68M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[08] Score Breakdown

GDP Growth +2.1% 36 percentile
Population Growth -0.2% 22 percentile
Income Growth +8.1% 38 percentile
Vacancy Rate 1.0% 60 percentile
Home Price Change +4.3% 85 percentile
Rent Growth +4.5% 74 percentile
Price/Rent 14x 44 percentile

Bars show percentile rank among all 996 counties.

[09] Frequently Asked Questions

Is Racine County, WI a good place to move to?

Racine County ranks #162 out of 996 U.S. counties on the Boom Town Index with a score of 84/100, putting it in the top tier nationally. Job growth of +1.0% and a median household income of $72,658 point to a county with active economic momentum.

Is Racine County affordable?

Housing in Racine County is roughly in line with national affordability norms. The median home costs $226,500 and the income-to-home-value ratio sits at 0.32, with rents averaging $985/month. Not a bargain, but not a stretch for most local earners either.

Is Racine County growing or shrinking?

Population and employment in Racine County are both close to flat — population -0.2% YoY and jobs +1.0%. Home values shifted +4.3% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Racine County?

There's a moderate stream of newcomers. About 3.37% of residents moved from another state, which is above average and suggests Racine County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[10] Similar Counties by Size & Score

Washington County, WI 84 La Crosse County, WI 84 Columbia County, WI 84 Outagamie County, WI 85 Brown County, WI 83 Winnebago County, WI 86 Washington County, AR 84 Calhoun County, AL 84