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Moore County, NC

Township 9

RANK #817 / 996 NAT  ·  #38 / 51 NC  ·  POP 100,759

1YR FORECAST: +0.3%

5YR OUTLOOK: +15%

Our model projects Moore County's housing market at +0.3% over the next year, underperforming most U.S. counties.

[01] Why Moore County?

Moore County, North Carolina, is widely recognized as the "Home of American Golf," with Pinehurst standing out as a notable town that has hosted multiple U.S. Open championships. Situated in the Sandhills region, bordering both the Piedmont and Coastal Plain, the county is characterized by rolling hills and extensive longleaf pine forests. It is centrally located within North Carolina, about an hour's drive from Raleigh and Fayetteville. The community offers a blend of small-town charm and access to outdoor recreation, including numerous trails for hiking, biking, and horseback riding, as well as several lakes for water activities.

Life in Moore County attracts a mix of retirees, families, and remote workers, drawn by its quality of life and highly-rated public schools. The economy, historically rooted in agriculture and lumber, now benefits significantly from tourism and the healthcare industry. Recent economic developments show growth in manufacturing and commercial sectors, with new investments in facilities and infrastructure. The county's proximity to military installations like Fort Liberty also contributes to its population growth and diverse community.

[02] Market Snapshot

Housing Ratio
6.4x

Above national median (4.7x)

GDP Growth
+3.5%

Above national median

Home Prices
+0.3%

Well below national median

Climate & Terrain
0.1

Moderate climate & terrain

Price/Rent
13x

Below national median (13x)

Housing is fairly valued at 6.4x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    FirstHealth of the Carolinas Moore Regional Hospital Healthcare
    2,500+
  2. 2
    Moore County Schools Education
    1,000+
  3. 3
    Pinehurst, LLC Hospitality
  4. 4
    Moore County Government Government
    500+
  5. 5
    Sandhills Community College Education
    250+
  6. 6
    Ingersoll Rand Manufacturing
  7. 7
    Kolcraft Enterprises, Inc. Manufacturing
    100+
  8. 8
    ATEX Technologies, Inc. Manufacturing
  9. 9
    nVent Manufacturing
  10. 10
    Pinehurst Surgical Healthcare

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Moore County U.S. National

The Numbers

DEMOGRAPHICS
Population
100,759
+2.17% YoY
Median Household Income
$77,981
Median Home Value
$284,000
+0.35% 12mo
Median Rent
$1,084
Average Annual Pay
$54,059
+4.0% YoY
Employment
40,121
+4.0% YoY
Income-to-Home-Value
0.2746
More affordable than average
Migration Inflow
3.45%
of pop. from another state
Bachelor's Degree+
39.9%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$439,900
Days on Market
104
Slower market
Months of Supply
6.0
Buyer's market
Sale-to-List Ratio
97.5%
Negotiation room for buyers
Sold Above List
14.4%
Listings w/ Price Drops
16.5%
Building Permits (2024)
942
Single-Family Permits
942

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B-
SAFETY
GRADE
Homicide Rate
4.4
per 100K · nat avg 6.3
Firearm Fatalities
16.6
per 100K · nat avg 14.8
Injury Deaths
99.4
per 100K · nat avg 76.3
vs National Average
Below national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$247M
TOTAL
PROJECT AMOUNT STATUS
Uwharrie Motorsports Park and Resort
Uwharrie Motorsports Park and Resort
$100M Under Construction
Amazon Last-Mile Distribution Facility
Amazon
$50M Operating
Ripple Fiber Optic Network
Ripple Fiber
$50M Operating
Moore County Solar Portfolio (9 projects)
Various (Pine Valley Solar, Dominion Renewable Energy, Heelstone Energy Holdings, etc.)
$47M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +3.5% 65 percentile
Population Growth +2.2% 90 percentile
Income Growth +15.6% 100 percentile
Vacancy Rate 0.8% 72 percentile
Home Price Change +0.3% 35 percentile
Rent Growth +0.8% 16 percentile
Price/Rent 13x 52 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Moore County, NC a good place to move to?

The data is not encouraging — Moore County scores just 17/100 on the Boom Town Index, ranking #817 of 996 counties. Job growth at +4.0% and median household income of $77,981 reflect an economy that has been contracting or stagnating relative to the rest of the country.

Is Moore County affordable?

Housing in Moore County is roughly in line with national affordability norms. The median home costs $284,000 and the income-to-home-value ratio sits at 0.27, with rents averaging $1,084/month. Not a bargain, but not a stretch for most local earners either.

Is Moore County growing or shrinking?

Moore County is growing on multiple fronts. Population is up +2.2% year-over-year while employers added jobs at a +4.0% clip. Home values shifted +0.3% in the past year.

Are people moving to Moore County?

There's a moderate stream of newcomers. About 3.45% of residents moved from another state, which is above average and suggests Moore County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Cabarrus County, NC 16 Union County, NC 14 Gaston County, NC 13 Lincoln County, NC 10 Orange County, NC 9 Johnston County, NC 26 Suffolk city, VA 17 York County, VA 17