48 / 100

Licking County, OH

RANK #517 / 996  ·  POP 178,844  ·  OH

PROJECTED GROWTH: +0.7%

Licking County shows below-average economic momentum. Growth signals are flat or softening.

[01] Why Licking County?

Licking County, Ohio, is often recognized for the Newark Earthworks, a UNESCO World Heritage site built by the Hopewell culture between 100 BCE and 400 CE. These ancient geometric earthen enclosures served ceremonial and social purposes. Located directly east of Columbus, the county offers a blend of small-town charm and access to larger city amenities. Commute times to Columbus vary, but towns like Johnstown are within 20 minutes of downtown. The area boasts natural beauty, with outdoor recreation opportunities at places like Blackhand Gorge State Nature Preserve and Buckeye Lake State Park, offering hiking, biking, boating, and fishing.

Life in Licking County offers a lower cost of living compared to national averages, with diverse communities ranging from the New England-style village of Granville, home to Denison University, to the more commercial hub of Heath. Families are drawn to the area's schools, with districts like Granville Exempted Village and Johnstown-Monroe Local receiving positive ratings. The economy is experiencing growth, driven by investments in sectors such as advanced manufacturing, logistics, and high-tech data centers. This economic activity has contributed to job creation and a focus on workforce development initiatives.

[02] Market Snapshot

Housing Ratio
4.9x

Above national median (4.7x)

GDP Growth
+3.5%

Above national median

Home Prices
+2.4%

Outpacing national median

Climate & Terrain
-0.6

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing is fairly valued at 4.9x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Licking County U.S. National

The Numbers

DEMOGRAPHICS
Population
178,844
+0.78% YoY
Median Household Income
$78,505
Median Home Value
$232,200
+2.36% 12mo
Median Rent
$960
Average Annual Pay
$58,066
+7.0% YoY
Employment
72,111
+2.9% YoY
Income-to-Home-Value
0.3381
More affordable than average
Migration Inflow
4.32%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$309,450
Days on Market
72
Slower market
Months of Supply
3.1
Balanced market
Sale-to-List Ratio
97.6%
Negotiation room for buyers
Sold Above List
25.4%
Listings w/ Price Drops
15.0%
Building Permits (2024)
156
Single-Family Permits
156

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$1,968M
TOTAL
PROJECT AMOUNT STATUS
Microsoft Data Center Campuses (Heath, Hebron, New Albany)
Microsoft
$1,000M Under Construction
Harvey Solar Project
Leeward Renewable Energy (formerly Open Road Renewables)
$350M Planned
Flint Grid Battery Energy Storage System
EDP Renewables (formerly Eolian)
$200M Operating
Socrates South Power Generation Project (Natural Gas Plant)
Will-Power OH, LLC (subsidiary of Williams Companies) / Sidecat, LLC (affiliate of Meta Platforms, Inc.)
$200M Planned
PowerConneX New Albany Energy Center (Natural Gas Plant)
EdgeConneX
$120M Under Construction
Union Ridge Solar Project
RWE (acquired from Leeward Renewable Energy)
$98M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +3.5% 65 percentile
Population Growth +0.8% 64 percentile
Income Growth +7.9% 34 percentile
Vacancy Rate 0.9% 69 percentile
Home Price Change +2.4% 64 percentile
Rent Growth +3.9% 66 percentile
Price/Rent 11x 81 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Licking County, OH a good place to move to?

Licking County has a Boom Town Index score of 48/100, ranking #517 among 996 U.S. counties. With job growth at +2.9% and a median household income of $78,505, it faces some economic headwinds compared to faster-growing counties.

Is Licking County affordable?

The median home value in Licking County is $232,200 with median rent at $960/month. The income-to-home-value ratio is 0.3381, which is more affordable than the national average.

Is Licking County growing or shrinking?

Population growth: +0.8% year-over-year. Job growth: +2.9%. Home values changed +2.4% in the past 12 months.

Are people moving to Licking County?

Yes — 4.32% of Licking County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Worcester County, MA 58 Craven County, NC 58 Rutherford County, NC 58 Orangeburg County, SC 58 Jefferson County, TN 58 Gibson County, TN 58 Albemarle County, VA 58 Berks County, PA 58