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Ionia County, MI

RANK #61 / 996 NAT  ·  #7 / 36 MI  ·  POP 66,663

1YR FORECAST: +5.2%

5YR OUTLOOK: +38%

#28 Best for Families
Our model projects Ionia County's housing market to grow +5.2% over the next year, significantly outpacing the national average.

[01] Why Ionia County?

Ionia County, Michigan, distinguishes itself with the annual Ionia Free Fair, an event held every July that is promoted as the world's largest free-admission fair. The county is situated between Lansing and Grand Rapids, offering a balance of small-town atmosphere and access to larger metropolitan areas. Commuting to either city typically takes under 30 minutes. The community is characterized by its family-friendly environment and a blend of agricultural landscapes, rolling hills, and extensive natural areas. Outdoor recreation is a significant draw, with the 4,500-acre Ionia State Recreation Area providing opportunities for hiking, fishing, camping, and disc golf. Bertha Brock Park also offers trails, campgrounds, and picnic areas.

Life in Ionia County is often described as relaxed and family-oriented, with a high rate of homeownership. The public school system, including Ionia Public Schools, serves several towns and townships within the county. Transportation options include the Ionia Dial-A-Ride service, which provides demand-response transit throughout much of the county. The local economy has a foundation in agriculture and manufacturing. Recent economic developments include efforts to revitalize former industrial sites and attract new commercial activity, with a focus on supporting existing businesses and fostering entrepreneurship. There is also ongoing work to expand broadband internet access across the county.

[02] Market Snapshot

Housing Ratio
5.9x

Above national median (4.7x)

GDP Growth
+2.3%

Below national median

Home Prices
+5.4%

Outpacing national median

Climate & Terrain
-3.1

Harsh climate or flat terrain

Price/Rent
16x

Above national median (13x)

Housing is fairly valued at 5.9x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Michigan Department of Corrections (MDOC) Government
  2. 2
    Herbruck's Poultry Ranch Agriculture
  3. 3
    Ventra Ionia (Flex-N-Gate) Manufacturing
  4. 4
    THK Rhythm Automotive Manufacturing
  5. 5
    Ionia County Government Government
  6. 6
    Ionia Public Schools / Ionia County Intermediate School District Education
  7. 7
    Sparrow Health System (Sparrow Ionia Hospital) Healthcare
  8. 8
    Matcor Automotive Inc. Manufacturing
  9. 9
    Twin City Foods, Inc. Manufacturing
  10. 10
    Extruded Aluminum Corp. Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Ionia County U.S. National

The Numbers

DEMOGRAPHICS
Population
66,663
+0.15% YoY
Median Household Income
$71,720
Median Home Value
$169,600
+5.44% 12mo
Median Rent
$870
Average Annual Pay
$48,605
+2.6% YoY
Employment
18,530
-0.2% YoY
Income-to-Home-Value
0.4229
More affordable than average
Migration Inflow
5.19%
of pop. from another state
Bachelor's Degree+
16.8%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$230,000
Days on Market
27
Active market
Months of Supply
1.7
Seller's market
Sale-to-List Ratio
97.7%
Negotiation room for buyers
Sold Above List
25.7%
Listings w/ Price Drops
27.1%
Building Permits (2024)
94
Single-Family Permits
94

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

B-
SAFETY
GRADE
Firearm Fatalities
10.1
per 100K · nat avg 14.8
Injury Deaths
68.4
per 100K · nat avg 76.3
vs National Average
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$699M
TOTAL
PROJECT AMOUNT STATUS
Tupper Lake Wind Project
Cordelio Power
$250M Proposed
Ionia Wind Energy Center
NextEra Energy
$200M Proposed
Chicory Solar Energy Center
Invenergy
$100M Proposed
Easton Township Battery Energy Storage System (BESS)
Mission Clean Energy
$50M Under Construction
Deerfield Business Park
Ionia Planning Commission
$50M Planned
City of Ionia Capital Improvement Plan (2027-2032)
City of Ionia
$49M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

GDP Growth +2.3% 44 percentile
Population Growth +0.1% 36 percentile
Income Growth +11.3% 92 percentile
Vacancy Rate 0.5% 96 percentile
Home Price Change +5.4% 93 percentile
Price/Rent 16x 25 percentile

Bars show percentile rank among all 996 counties.

[08] Frequently Asked Questions

Is Ionia County, MI a good place to move to?

Ionia County ranks #61 out of 996 U.S. counties on the Boom Town Index with a score of 94/100, placing it in the top tier nationally. Median household income is $71,720 and the underlying growth metrics (housing, migration, income) hold up against peer counties.

Is Ionia County affordable?

By national standards, Ionia County is quite affordable. Homes here have a median value of $169,600, and the income-to-home-value ratio of 0.42 is well above the U.S. average — especially with median rent at just $870/month. Residents can generally buy a home without being cost-burdened.

Is Ionia County growing or shrinking?

Population and employment in Ionia County are both close to flat — population +0.1% YoY and jobs -0.2%. Home values shifted +5.4% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Ionia County?

In significant numbers — 5.19% of Ionia County's current population relocated from another state, well above the national norm. That level of in-migration usually signals a county where jobs, affordability, or quality of life are pulling people in from elsewhere.

How is the housing market in Ionia County?

Home values climbed +5.4% year-over-year, which is a solid pace of appreciation. The median home in Ionia County is now valued at $169,600. That kind of growth typically reflects sustained demand rather than speculative frenzy.

[09] Similar Counties by Size & Score

Lenawee County, MI 94 Muskegon County, MI 94 Midland County, MI 94 Isabella County, MI 95 Tuscola County, MI 93 Calhoun County, MI 96 Walker County, AL 94 Portage County, WI 94