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Horry County, SC

RANK #869 / 996  ·  POP 356,578  ·  SC

PROJECTED GROWTH: -1.2%

Horry County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Horry County?

Horry County, South Carolina, known for its "Grand Strand" coastline, is home to Myrtle Beach, a major tourist destination. Located in the northeastern corner of the state, about 90 miles north of Charleston, the county offers a mix of bustling coastal areas and more rural inland communities like Conway, the county seat. Commuting within the county primarily relies on personal vehicles, though Coast RTA provides bus services across Horry and Georgetown counties. The Waccamaw River, along with various parks such as Vereen Memorial Gardens and the Horry County Bike & Run Park, provides opportunities for outdoor recreation amidst diverse landscapes of beaches, forests, and swamps.

Life in Horry County attracts a mix of young professionals and retirees, drawn by a cost of living that is lower than the national average. The public school system, Horry County Schools, is one of the largest in South Carolina and is highly rated. The economy, historically driven by tourism and agriculture, is diversifying with growth in sectors like manufacturing, healthcare, and technology. Recent developments include investments in data centers and industrial parks, aiming to create higher-paying jobs and expand the economic base beyond its traditional strengths.

[02] Market Snapshot

Housing Ratio
4.8x

Above national median (4.7x)

GDP Growth
+4.3%

Well above national median

Home Prices
-2.5%

Prices declining

Climate & Terrain
0.9

Moderate climate & terrain

Price/Rent
12x

Strong rental yield

Housing is fairly valued at 4.8x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Horry County U.S. National

The Numbers

DEMOGRAPHICS
Population
356,578
+3.4% YoY
Median Household Income
$59,880
Median Home Value
$235,000
-2.46% 12mo
Median Rent
$1,128
Average Annual Pay
$48,046
+4.9% YoY
Employment
144,489
+2.4% YoY
Income-to-Home-Value
0.2548
More affordable than average
Migration Inflow
1.21%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$315,000
Days on Market
126
Slower market
Months of Supply
7.7
Buyer's market
Sale-to-List Ratio
96.3%
Negotiation room for buyers
Sold Above List
6.0%
Listings w/ Price Drops
20.0%
Building Permits (2024)
7,331
Single-Family Permits
7,269

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$905M
TOTAL
PROJECT AMOUNT STATUS
Horry County Schools Capital Projects (Penny Sales Tax)
Horry County Schools
$600M Operating
DC BLOX Cable Landing Station and Data Center Campus Expansion (MYR2)
DC BLOX
$200M Under Construction
Landrace Holdings Solar Farm
Landrace Holdings, LLC
$55M Operating
Palmetto Coast Industrial Park
Edgewater Ventures
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.3% 76 percentile
Population Growth +3.4% 97 percentile
Income Growth +9.5% 72 percentile
Vacancy Rate 3.4% 1 percentile
Home Price Change -2.5% 12 percentile
Rent Growth +0.1% 11 percentile
Price/Rent 12x 68 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Horry County, SC a good place to move to?

Horry County has a Boom Town Index score of 13/100, ranking #869 among 996 U.S. counties. With job growth at +2.4% and a median household income of $59,880, it faces some economic headwinds compared to faster-growing counties.

Is Horry County affordable?

The median home value in Horry County is $235,000 with median rent at $1,128/month. The income-to-home-value ratio is 0.2548, which is more affordable than the national average.

Is Horry County growing or shrinking?

Population growth: +3.4% year-over-year. Job growth: +2.4%. Home values changed -2.5% in the past 12 months.

[08] Similar Metros

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