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Greenville County, SC

RANK #863 / 996  ·  POP 528,251  ·  SC

PROJECTED GROWTH: -1.2%

Greenville County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Greenville County?

Greenville County, South Carolina, is known for Falls Park on the Reedy, a downtown landmark featuring a waterfall and pedestrian bridge. Located in the Upstate region and nestled in the foothills of the Blue Ridge Mountains, the county seat, Greenville, is approximately two hours from both Atlanta and Charlotte. Commuting within the county is primarily car-dependent, though Greenlink bus services and a downtown trolley are available. The area offers extensive outdoor recreation, including over 55 parks and facilities, three waterparks, and the Prisma Health Swamp Rabbit Trail, a popular route for hiking and biking.

Life in Greenville County attracts families, with the Greenville County School District being the largest in South Carolina and offering various programs, including magnet academies. The economy is expanding, driven by investments in advanced manufacturing, life sciences, and professional and technology services. Recent developments include new commercial and residential projects, and continued growth in sectors like automotive and healthcare. The region's economic activity supports a diverse job market.

[02] Market Snapshot

Housing Ratio
3.5x

Undervalued relative to economy

GDP Growth
+4.2%

Well above national median

Home Prices
+1.9%

Above national median

Climate & Terrain
1.8

Moderate climate & terrain

Price/Rent
13x

Below national median (13x)

Housing looks undervalued at 3.5x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Greenville County U.S. National

The Numbers

DEMOGRAPHICS
Population
528,251
+1.75% YoY
Median Household Income
$71,328
Median Home Value
$248,900
+1.88% 12mo
Median Rent
$1,122
Average Annual Pay
$63,216
+4.6% YoY
Employment
296,981
+1.8% YoY
Income-to-Home-Value
0.2866
More affordable than average
Migration Inflow
2.71%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$370,000
Days on Market
92
Slower market
Months of Supply
4.7
Balanced market
Sale-to-List Ratio
97.9%
Negotiation room for buyers
Sold Above List
13.0%
Listings w/ Price Drops
25.2%
Building Permits (2024)
5,575
Single-Family Permits
4,993

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$1,180M
TOTAL
PROJECT AMOUNT STATUS
EnerSys Lithium-ion Cell Manufacturing Facility
EnerSys
$500M Planned
Isuzu North America Corp. Production Base
Isuzu North America Corp.
$280M Planned
GE Vernova Factory Expansion
GE Vernova
$160M Planned
DartPoints Greenville Data Center Expansion
DartPoints
$125M Under Construction
United Community Bank Corporate Headquarters
United Community Bank (UCB)
$65M Operating
Greenville County Renewable Energy Services Solar Farm
Bolt Solar (Renewable Energy Services LLC)
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.2% 75 percentile
Population Growth +1.8% 87 percentile
Income Growth +8.9% 61 percentile
Vacancy Rate 1.4% 24 percentile
Home Price Change +1.9% 58 percentile
Rent Growth -0.4% 9 percentile
Price/Rent 13x 52 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Greenville County, SC a good place to move to?

Greenville County has a Boom Town Index score of 13/100, ranking #863 among 996 U.S. counties. With job growth at +1.8% and a median household income of $71,328, it faces some economic headwinds compared to faster-growing counties.

Is Greenville County affordable?

The median home value in Greenville County is $248,900 with median rent at $1,122/month. The income-to-home-value ratio is 0.2866, which is more affordable than the national average.

Is Greenville County growing or shrinking?

Population growth: +1.8% year-over-year. Job growth: +1.8%. Home values changed +1.9% in the past 12 months.

Are people moving to Greenville County?

Yes — 2.71% of Greenville County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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