13 / 100

Cleveland County, NC

RANK #868 / 996  ·  POP 99,527  ·  NC

PROJECTED GROWTH: -1.2%

Cleveland County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Cleveland County?

Cleveland County, North Carolina, is known for its scenic location in the foothills of the Blue Ridge Mountains, offering residents access to rolling countryside and natural beauty. The county seat, Shelby, features a courthouse square and is recognized for its affordable housing. Other notable towns include Kings Mountain, with its historical significance related to the Revolutionary War, and Boiling Springs, home to Gardner-Webb University. Commuting within the county averages around 25 minutes, with public transportation options available through the Transportation Administration of Cleveland County (TACC), which also offers limited routes to neighboring counties. Outdoor recreation is a draw, with Moss Lake Park providing opportunities for fishing and waterskiing, and the Broad River Greenway offering trails for hiking, biking, and horseback riding. Crowders Mountain State Park, less than 30 minutes from Shelby, provides rugged terrain for hiking and rock climbing.

Life in Cleveland County offers a small-town atmosphere, attracting families and individuals seeking a community-oriented environment. The public school system, Cleveland County Schools, serves over 14,000 students across 28 schools and is highly rated. The local economy, historically rooted in agriculture and textiles, has diversified, with recent growth in manufacturing, aerospace, and data center sectors. This shift has brought new opportunities, and the county focuses on workforce development through partnerships with institutions like Cleveland Community College to meet the needs of evolving industries.

[02] Market Snapshot

Housing Ratio
3.3x

Undervalued relative to economy

GDP Growth
+1.8%

Below national median

Home Prices
-3.5%

Prices declining

Climate & Terrain
0.8

Moderate climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks undervalued at 3.3x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Cleveland County U.S. National

The Numbers

DEMOGRAPHICS
Population
99,527
+0.64% YoY
Median Household Income
$50,723
Median Home Value
$155,000
-3.51% 12mo
Median Rent
$794
Average Annual Pay
$53,753
+5.6% YoY
Employment
36,696
+0.9% YoY
Income-to-Home-Value
0.3272
More affordable than average
Migration Inflow
2.93%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$280,250
Days on Market
73
Slower market
Months of Supply
7.4
Buyer's market
Sale-to-List Ratio
98.7%
Near asking price
Sold Above List
26.7%
Listings w/ Price Drops
28.7%
Building Permits (2024)
513
Single-Family Permits
403

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,030M
TOTAL
PROJECT AMOUNT STATUS
Enterprise Data Center Campus
Multiple Fortune 50 companies (unnamed)
$1,000M Operating
Kings Mountain Energy Center
NTE Energy LLC (affiliate NTE Carolinas)
$600M Operating
PPG Manufacturing Center
PPG
$380M Planned
Broad River Solar Plant
Duke Energy Renewables
$50M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +1.8% 30 percentile
Population Growth +0.6% 59 percentile
Income Growth +11.1% 91 percentile
Vacancy Rate 1.1% 51 percentile
Home Price Change -3.5% 7 percentile
Rent Growth +2.1% 35 percentile
Price/Rent 10x 86 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Cleveland County, NC a good place to move to?

Cleveland County has a Boom Town Index score of 13/100, ranking #868 among 996 U.S. counties. With job growth at +0.9% and a median household income of $50,723, it faces some economic headwinds compared to faster-growing counties.

Is Cleveland County affordable?

The median home value in Cleveland County is $155,000 with median rent at $794/month. The income-to-home-value ratio is 0.3272, which is more affordable than the national average.

Is Cleveland County growing or shrinking?

Population growth: +0.6% year-over-year. Job growth: +0.9%. Home values changed -3.5% in the past 12 months.

Are people moving to Cleveland County?

Yes — 2.93% of Cleveland County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Washington County, UT 23 Cameron County, TX 23 Lincoln County, NC 23 Victoria County, TX 23 Cochise County, AZ 23 Nash County, NC 23 Yavapai County, AZ 23 Canyon County, ID 23