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Wayne County, NC

RANK #917 / 1001 NAT  ·  #47 / 51 NC  ·  POP 118,652

1YR FORECAST: -1.4%

5YR OUTLOOK: +11%

#34 Best Rental Yield
Our model projects Wayne County's housing market at -1.4% over the next year, underperforming most U.S. counties.

[01] Why Wayne County?

Wayne County, North Carolina, is often recognized for the Mount Olive Pickle Company, a major pickle producer that hosts an annual North Carolina Pickle Festival in the town of Mount Olive. Located in the Coastal Plain region of Eastern North Carolina, Wayne County is approximately 50-52 miles southeast of Raleigh. Goldsboro serves as the county seat. The community has a slower pace, with a mix of rural landscapes and developed areas. The Neuse River bisects the county, offering natural scenery and outdoor recreation opportunities like hiking, paddling, and fishing at Cliffs of the Neuse State Park.

Life in Wayne County offers a blend of community-oriented living with access to amenities. Many residents own their homes, and the public schools are considered above average. Commuting to Raleigh is possible, though daily travel on major highways can involve significant traffic. The local economy is supported by diverse sectors, including manufacturing and agriculture. Recent economic developments include investments in manufacturing facilities, particularly in the production of power transformers and textiles. The presence of Seymour Johnson Air Force Base also significantly influences the local economy and community.

MARKET PROFILE

Affordable Slow Markets

Wayne County is one of 75 U.S. counties in this market profile — weaker than typical on the BoomTown Index. Within this cohort, its recent home-price change of +0.2% runs below the profile's typical +0.8%.

See all 75 Affordable Slow Markets counties →

[02] Market Snapshot

Housing Ratio
10.3x

Overvalued relative to economy

Home Prices
+0.2%

Well below national median

Climate & Terrain
-1.4

Below-average climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks overvalued at 10.3x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Seymour Johnson Air Force Base Military
    2,500+
  2. 2
    Goldsboro Milling Company Agriculture
  3. 3
    Wayne County Public Schools Education
    1,000+
  4. 4
    UNC Health Wayne Healthcare
  5. 5
    Case Farms Manufacturing
  6. 6
    Butterball Manufacturing
  7. 7
    Mount Olive Pickle Company Manufacturing
  8. 8
    Wayne Community College Education
  9. 9
    City of Goldsboro Government
  10. 10
    Maxwell Foods LLC Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Wayne County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
118,652
+0.89% YoY
Median Household Income
$59,733
Median Home Value
$178,700
+0.16% 12mo
Median Rent
$965
Average Annual Pay
$50,216
+2.3% YoY
Employment
41,053
-2.0% YoY
Income-to-Home-Value
0.3343
More affordable than average
Migration Inflow
3.37%
of pop. from another state
Bachelor's Degree+
21.7%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$277,000
Days on Market
81
Slower market
Months of Supply
4.5
Balanced market
Sale-to-List Ratio
97.8%
Negotiation room for buyers
Sold Above List
15.3%
Listings w/ Price Drops
29.0%
Building Permits (2025)
954
Single-Family Permits
879

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

D
SAFETY
GRADE
Homicide Rate
10.7
per 100K · nat avg 6.5
Firearm Fatalities
15.9
per 100K · nat avg 13.4
Injury Deaths
97.9
per 100K · nat avg 83.6
vs National Average
Well above national avg
based on homicide rate
10-Year Trend
Stable since 2015
homicide rate, 2015 → 2025

Source: Homicide rates from CDC/NCHS vital-statistics mortality data — a multi-year average that stabilizes counts in smaller counties — compiled in the County Health Rankings 2025 release. Rates per 100,000 population; U.S. average ≈ 6.5. Grade reflects homicide rate relative to the national average. Learn more →

See where Wayne County stands nationally: safest large counties in America · highest homicide-rate counties.

[06] Capital Investment

$2,296M
TOTAL
PROJECT AMOUNT STATUS
Lee Combined Cycle Plant (Natural Gas Plant)
Duke Energy Progress - (NC)
$1,068M Operating
Wayne County Energy Complex (Natural Gas Plant)
Duke Energy Progress - (NC)
$980M Operating
Prolec GE Goldsboro Facility Expansion
Prolec GE
$140M Under Construction
Pelsan Tekstil Manufacturing Facility
Pelsan Tekstil
$83M Planned
Community Solar Portfolio (5 projects)
Various (USF Essex Lessor, LLC, Lane Solar Farm LLC, Overman Solar, LLC, Wayne Solar III, LLC, Wayne Solar II, LLC)
$25M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth +0.9% 62 percentile
Income Growth +2.8% 53 percentile
Vacancy Rate 0.5% 91 percentile
Home Price Change +0.2% 23 percentile
Rent Growth +3.8% 61 percentile
Price/Rent 10x 97 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Wayne County, NC a good place to move to?

The data is not encouraging — Wayne County scores just 8/100 on the Boom Town Index, ranking #917 of 1001 counties. Job growth at -2.0% and median household income of $59,733 reflect an economy that has been contracting or stagnating relative to the rest of the country.

Is Wayne County affordable?

Housing in Wayne County is roughly in line with national affordability norms. The median home costs $178,700 and the income-to-home-value ratio sits at 0.33, with rents averaging $965/month. Not a bargain, but not a stretch for most local earners either.

Is Wayne County growing or shrinking?

Wayne County is attracting residents (population +0.9% YoY) even as the job market softens with employment at -2.0%. Housing values changed +0.2% over the past 12 months. People may be moving here for affordability or lifestyle reasons rather than job opportunities.

Are people moving to Wayne County?

There's a moderate stream of newcomers. About 3.37% of residents moved from another state, which is above average and suggests Wayne County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Wake County, NC 10 Orange County, NC 10 Cumberland County, NC 6 Rowan County, NC 12 Cleveland County, NC 4 Chatham County, NC 4 Orange County, TX 8 Henderson County, TX 8