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Napa County, CA

RANK #947 / 996  ·  POP 137,384  ·  CA

PROJECTED GROWTH: -2.6%

Napa County is losing people and economic momentum. This metro faces significant structural headwinds.

[01] Why Napa County?

Napa County, California, is defined by its Mediterranean climate, which contributes to its renowned wine industry and picturesque landscape of rolling vineyards and oak-studded mountains. The city of Napa, the county seat, sits about an hour northeast of San Francisco. Commuting within the county is primarily by car, though Vine Transit offers bus services connecting towns like Napa, Yountville, and St. Helena, with connections to regional transit. Outdoor recreation is a significant draw, with opportunities for hiking and biking on trails in parks such as Bothe-Napa Valley State Park and Alston Park, kayaking on the Napa River, and water sports on Lake Berryessa. The county also boasts unique biodiversity, including redwood stands and diverse plant and animal species.

Life in Napa County offers a blend of refined living and a strong sense of community, often centered around the agricultural and hospitality sectors. The economy is heavily influenced by its wine and grape industry, which accounts for a substantial portion of local employment and wages. While the region has seen job growth, particularly in leisure services and manufacturing, there's an increasing focus on diversifying the economy, with healthcare emerging as a growing sector. Public schools in the county are highly rated, with districts like Napa Valley Unified School District serving many communities.

[02] Market Snapshot

Housing Ratio
9.7x

Overvalued relative to economy

GDP Growth
+0.8%

Well below national median

Home Prices
-3.7%

Prices declining

Climate & Terrain
7.5

Favorable climate & terrain

Price/Rent
24x

Prices detached from rents

Housing looks overvalued at 9.7x — home prices are high relative to local economic output. Climate and geography support a structural premium. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Napa County U.S. National

The Numbers

DEMOGRAPHICS
Population
137,384
-1.02% YoY
Median Household Income
$105,809
Median Home Value
$794,500
-3.73% 12mo
Median Rent
$2,037
Average Annual Pay
$70,866
+2.2% YoY
Employment
80,265
+0.8% YoY
Income-to-Home-Value
0.1332
Less affordable than average
Migration Inflow
3.9%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$830,000
Days on Market
112
Slower market
Months of Supply
6.0
Buyer's market
Sale-to-List Ratio
97.3%
Negotiation room for buyers
Sold Above List
16.1%
Listings w/ Price Drops
16.7%
Building Permits (2024)
439
Single-Family Permits
250

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$543M
TOTAL
PROJECT AMOUNT STATUS
Calistoga Resiliency Center
Pacific Gas and Electric Company (PG&E) and Energy Vault Holdings
$293M Operating
Napa Renewable Natural Gas Project
City of Napa
$50M Planned
American Canyon Solar Project
Renewable Properties / MCE Clean Energy
$50M Completed
916 Trancas Street Mixed-Use Development
Mark Shakeri
$50M Proposed
Napa Data Center (Healthcare Provider)
Confidential Large Healthcare Provider
$50M Under Construction
Napa County ADU Accelerator System
Napa County
$50M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +0.8% 15 percentile
Population Growth -1.0% 3 percentile
Income Growth +8.5% 51 percentile
Vacancy Rate 1.0% 59 percentile
Home Price Change -3.7% 6 percentile
Rent Growth -2.0% 2 percentile
Price/Rent 24x 2 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Napa County, CA a good place to move to?

Napa County has a Boom Town Index score of 5/100, ranking #947 among 996 U.S. counties. With job growth at +0.8% and a median household income of $105,809, it faces some economic headwinds compared to faster-growing counties.

Is Napa County affordable?

The median home value in Napa County is $794,500 with median rent at $2,037/month. The income-to-home-value ratio is 0.1332, which is less affordable than the national average.

Is Napa County growing or shrinking?

Population growth: -1.0% year-over-year. Job growth: +0.8%. Home values changed -3.7% in the past 12 months.

Are people moving to Napa County?

Yes — 3.9% of Napa County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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