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Mercer County, WV

RANK #9 / 1001 NAT  ·  #1 / 11 WV  ·  POP 58,563

1YR FORECAST: +1.3%

5YR OUTLOOK: +43%

#14 Best for Investment #27 Most Affordable
Our model projects Mercer County's housing market to grow +1.3% over the next year, significantly outpacing the national average.

[01] Why Mercer County?

Mercer County, West Virginia, offers a glimpse into Appalachian history, notably in Bramwell, a town once home to numerous coal barons, whose Victorian mansions still line "Millionaire Row." Located in southern West Virginia, the county is about a five-hour drive from major cities like Cincinnati, Pittsburgh, and Washington, D.C., with closer access to Roanoke, Virginia, about 90 minutes away. Interstate 77 and US Route 460 intersect in Princeton, the county seat, providing transportation access. The area is characterized by its mountainous terrain, with outdoor recreation opportunities including hiking trails, waterfalls, and access to the Hatfield-McCoy ATV Trails.

Life in Mercer County often involves a blend of small-town living and outdoor pursuits. The Mercer County Schools district serves students across 24 schools, including Athens Elementary, which is recognized among the state's top performers. Bluefield Area Transit provides public transportation within the county, connecting towns like Bluefield and Princeton. The economy is seeing developments in manufacturing, with local companies contributing to advanced projects. There is also a focus on workforce development and attracting new businesses, including a planned youth sports complex in Princeton.

MARKET PROFILE
LEANS TOWARD

Affordable Slow Markets

Mercer County is one of 75 U.S. counties in this market profile — stronger than typical on the BoomTown Index. Within this cohort, its recent home-price change of -5.1% runs below the profile's typical +0.8%.

See all 75 Affordable Slow Markets counties →

[02] Market Snapshot

Housing Ratio
7.1x

Overvalued relative to economy

Home Prices
-5.1%

Prices declining

Climate & Terrain
-1.7

Below-average climate & terrain

Price/Rent
12x

Below national median (15x)

Housing looks overvalued at 7.1x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    WVU Medicine Princeton Community Hospital Healthcare
    500+
  2. 2
    Concord University Education
  3. 3
    Mercer County Schools Education
  4. 4
    Walmart Retail
  5. 5
    Bluefield State University Education
  6. 6
    Kroger (Princeton & Bluewell) Retail
  7. 7
    Mercer County Courthouse Government
  8. 8
    Intuit Technology
  9. 9
    Norfolk Southern Corporation Logistics
  10. 10
    Res-Care Healthcare

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Mercer County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
58,563
-0.84% YoY
Median Household Income
$53,210
Median Home Value
$121,700
-5.08% 12mo
Median Rent
$810
Average Annual Pay
$51,408
+2.4% YoY
Employment
19,504
+1.0% YoY
Income-to-Home-Value
0.4372
More affordable than average
Migration Inflow
1.66%
of pop. from another state
Bachelor's Degree+
22.9%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Median Sale Price
$153,500
Days on Market
47
Moderate pace
Months of Supply
12.8
Buyer's market
Sale-to-List Ratio
93.4%
Negotiation room for buyers
Listings w/ Price Drops
25.2%
Building Permits (2025)
5
Single-Family Permits
5

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Crime & Safety

D
SAFETY
GRADE
Homicide Rate
8.9
per 100K · nat avg 6.3
Firearm Fatalities
17.4
per 100K · nat avg 14.8
Injury Deaths
175.9
per 100K · nat avg 76.3
vs National Average
Above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Capital Investment

$864M
TOTAL
PROJECT AMOUNT STATUS
Mercer Wind Project
Undisclosed (part of PJM interconnection queue)
$424M Planned
Hydrogen Gas Plant
TNT Hydrogen
$300M Planned
The Ridges Economic Opportunities District (Youth Sports Complex)
Mercer County Commission
$50M Planned
Broadband Infrastructure Expansion
Facebook (and others)
$50M Under Construction
Omnis Building Technologies Manufacturing Facility
Omnis Building Technologies
$40M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[07] Score Breakdown

Population Growth -0.8% 2 percentile
Income Growth +11.3% 100 percentile
Vacancy Rate 0.8% 66 percentile
Home Price Change -5.1% 1 percentile
Rent Growth +11.9% 98 percentile
Price/Rent 12x 87 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Mercer County, WV a good place to move to?

Mercer County ranks #9 out of 1001 U.S. counties on the Boom Town Index with a score of 99/100, putting it in the top tier nationally. Job growth of +1.0% and a median household income of $53,210 point to a county with active economic momentum.

Is Mercer County affordable?

By national standards, Mercer County is quite affordable. Homes here have a median value of $121,700, and the income-to-home-value ratio of 0.44 is well above the U.S. average — especially with median rent at just $810/month. Residents can generally buy a home without being cost-burdened.

Is Mercer County growing or shrinking?

Mercer County is losing population (-0.8% YoY) while the job market is essentially flat (+1.0% employment change). Home values are -5.1% over the past 12 months. A slow-bleed pattern — not a collapse, but residents are leaving faster than employers are hiring.

Are many people relocating to Mercer County?

Not particularly — 1.66% of Mercer County's population moved in from another state, which is below the national average. Most residents are long-term locals rather than recent transplants.

Is the housing market declining in Mercer County?

Home values fell -5.1% over the past year in Mercer County, bringing the median down to $121,700. A drop of that magnitude usually reflects weakening demand or population outflow — worth watching if you're considering buying here.

[09] Similar Counties by Size & Score

Raleigh County, WV 93 Harrison County, WV 78 Cabell County, WV 71 Monongalia County, WV 70 Berkeley County, WV 66 Kanawha County, WV 66 Hardin County, TX 99 Grady County, OK 99