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McLennan County, TX

RANK #861 / 996  ·  POP 261,090  ·  TX

PROJECTED GROWTH: -1.1%

McLennan County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why McLennan County?

McLennan County, Texas, offers a blend of urban amenities and natural beauty, centrally located along the I-35 corridor, roughly halfway between Dallas-Fort Worth and Austin. The county seat, Waco, is home to Baylor University and the historic Waco Suspension Bridge. Outdoor enthusiasts can explore Cameron Park, one of Texas's largest municipal parks, featuring miles of trails along the Brazos and Bosque Rivers, or enjoy activities on Lake Waco, notable for being the largest lake entirely within a single city's municipal boundaries. The community offers a small-town feel with access to city conveniences.

Life in McLennan County appeals to families and young professionals, with many residents owning their homes. The area's economy is experiencing growth, with new investments in sectors such as manufacturing and technology. Educational opportunities are extensive, with 20 school districts, charter schools, and private schools, alongside institutions like Baylor University, McLennan Community College, and Texas State Technical College. Commute times average around 21.2 minutes, and rural transit options connect smaller communities to Waco for essential services.

[02] Market Snapshot

Housing Ratio
3.5x

Undervalued relative to economy

GDP Growth
+3.8%

Above national median

Home Prices
-1.0%

Prices declining

Climate & Terrain
0.8

Moderate climate & terrain

Price/Rent
12x

Strong rental yield

Housing looks undervalued at 3.5x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

McLennan County U.S. National

The Numbers

DEMOGRAPHICS
Population
261,090
+1.19% YoY
Median Household Income
$59,781
Median Home Value
$196,400
-0.99% 12mo
Median Rent
$1,048
Average Annual Pay
$60,387
+4.9% YoY
Employment
122,697
+1.5% YoY
Income-to-Home-Value
0.3044
More affordable than average
Migration Inflow
4.27%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$279,742
Days on Market
72
Slower market
Months of Supply
6.1
Buyer's market
Sale-to-List Ratio
96.4%
Negotiation room for buyers
Sold Above List
10.9%
Listings w/ Price Drops
26.1%
Building Permits (2024)
1,046
Single-Family Permits
744

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$11,136M
TOTAL
PROJECT AMOUNT STATUS
Infrakey Data Center Campus
Infrakey
$10,000M Proposed
Prairie Hill Wind Farm
ENGIE
$300M Operating
Jaguar Battery Energy Storage System (BESS)
Perfect Power, LLC
$270M Under Construction
Markum Solar Farm
Scout Clean Energy (in partnership with Mortenson)
$209M Operating
Finch Storage Battery Project
Undisclosed
$201M Planned
Pepper Solar Power Plant
Sabanci Renewables
$156M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +3.8% 69 percentile
Population Growth +1.2% 76 percentile
Income Growth +11.3% 92 percentile
Vacancy Rate 1.1% 47 percentile
Home Price Change -1.0% 21 percentile
Rent Growth +1.4% 26 percentile
Price/Rent 12x 74 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is McLennan County, TX a good place to move to?

McLennan County has a Boom Town Index score of 14/100, ranking #861 among 996 U.S. counties. With job growth at +1.5% and a median household income of $59,781, it faces some economic headwinds compared to faster-growing counties.

Is McLennan County affordable?

The median home value in McLennan County is $196,400 with median rent at $1,048/month. The income-to-home-value ratio is 0.3044, which is more affordable than the national average.

Is McLennan County growing or shrinking?

Population growth: +1.2% year-over-year. Job growth: +1.5%. Home values changed -1.0% in the past 12 months.

Are people moving to McLennan County?

Yes — 4.27% of McLennan County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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