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Marion County, FL

RANK #924 / 996  ·  POP 378,225  ·  FL

PROJECTED GROWTH: -2.1%

Marion County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Marion County?

Marion County, Florida, is widely recognized as the "Horse Capital of the World," with Ocala at its center. More than 1,200 thoroughbred farms and training centers contribute to this identity, creating a landscape of white-fenced paddocks and ancient live oaks. Located in north-central Florida, about 75 minutes southeast of Orlando and 75 minutes southwest of Tampa, the county offers a blend of rural charm and access to larger cities. The Ocala National Forest, Silver Springs, and Rainbow Springs provide extensive outdoor recreation, including hiking, biking, kayaking, and glass-bottom boat tours.

Life in Marion County offers a quieter pace, attracting many retirees. The public school system, Marion County Public Schools, serves over 45,000 students across 65 schools, including magnet and charter options. While a car is generally necessary for transportation, SunTran provides fixed-route bus service primarily within Ocala. The economy, historically reliant on agriculture and real estate, has diversified, with recent investments in logistics and industrial sectors. This growth has led to an increase in job opportunities, particularly in distribution.

[02] Market Snapshot

Housing Ratio
5.4x

Above national median (4.7x)

GDP Growth
+4.4%

Well above national median

Home Prices
-3.4%

Prices declining

Climate & Terrain
2.6

Moderate climate & terrain

Price/Rent
10x

Strong rental yield

Housing is fairly valued at 5.4x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Marion County U.S. National

The Numbers

DEMOGRAPHICS
Population
378,225
+2.12% YoY
Median Household Income
$55,265
Median Home Value
$194,900
-3.4% 12mo
Median Rent
$1,092
Average Annual Pay
$52,526
+4.9% YoY
Employment
119,528
+1.8% YoY
Income-to-Home-Value
0.2836
More affordable than average
Migration Inflow
2.86%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$275,000
Days on Market
94
Slower market
Months of Supply
5.5
Buyer's market
Sale-to-List Ratio
97.3%
Negotiation room for buyers
Sold Above List
11.4%
Listings w/ Price Drops
31.5%
Building Permits (2024)
6,729
Single-Family Permits
6,067

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$6,348M
TOTAL
PROJECT AMOUNT STATUS
Stream Data Centers Campus (Project Liberty)
Stream Data Centers
$6,000M Proposed
Dunnellon Farms Solar
Renewable Management Services
$100M Completed
Amazon Distribution Center (3171 NW 44th Avenue)
Amazon
$98M Operating
Amazon Fulfillment Center (3400 NW 35th St. Road)
Amazon
$50M Operating
White Cap Distribution Center
White Cap / Boyd Mox Industrial
$50M Under Construction
SW 49th Avenue Corridor Capacity Project
Marion County
$50M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.4% 78 percentile
Population Growth +2.1% 90 percentile
Income Growth +8.8% 57 percentile
Vacancy Rate 1.3% 35 percentile
Home Price Change -3.4% 8 percentile
Rent Growth +1.1% 21 percentile
Price/Rent 10x 89 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Marion County, FL a good place to move to?

Marion County has a Boom Town Index score of 7/100, ranking #924 among 996 U.S. counties. With job growth at +1.8% and a median household income of $55,265, it faces some economic headwinds compared to faster-growing counties.

Is Marion County affordable?

The median home value in Marion County is $194,900 with median rent at $1,092/month. The income-to-home-value ratio is 0.2836, which is more affordable than the national average.

Is Marion County growing or shrinking?

Population growth: +2.1% year-over-year. Job growth: +1.8%. Home values changed -3.4% in the past 12 months.

Are people moving to Marion County?

Yes — 2.86% of Marion County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Bowie County, TX 17 Wake County, NC 17 Clearfield County, PA 17 Paulding County, GA 17 Cobb County, GA 17 Rusk County, TX 17 Wayne County, NC 17 Glynn County, GA 17