90 / 100

Washington County, WI

RANK #104 / 996  ·  POP 136,842  ·  WI

PROJECTED GROWTH: +2.9%

Washington County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Washington County?

Washington County, Wisconsin, is often recognized for Holy Hill Basilica and National Shrine of Mary, Help of Christians, a prominent landmark offering scenic views from one of southeastern Wisconsin's highest elevations. Located northwest of Milwaukee, the county provides a blend of urban and rural living. Commuting to Milwaukee is possible via the Washington County Commuter Express, which also connects to Milwaukee County Transit Services. The community feel across towns like West Bend, the county seat, and Germantown, with its European influences, emphasizes local events and historical preservation. The county also features over 1,200 acres of parks, numerous hiking trails, and access to the Northern Unit of the Kettle Moraine State Forest, offering extensive outdoor recreation.

Life in Washington County appeals to families and young professionals, with many residents owning their homes. The public school systems are highly rated, contributing to the area's quality of life. The economy is supported by a manufacturing heritage, with companies producing consumer products. Recent economic developments include efforts to attract working-age families and address housing needs through initiatives that incentivize private sector construction of new homes. The county also focuses on entrepreneurship, with investments in small business loans.

[02] Market Snapshot

Housing Ratio
5.7x

Above national median (4.7x)

GDP Growth
+2.4%

Below national median

Home Prices
+6.2%

Outpacing national median

Climate & Terrain
-2.6

Below-average climate & terrain

Price/Rent
18x

Above national median (13x)

Housing is fairly valued at 5.7x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Washington County U.S. National

The Numbers

DEMOGRAPHICS
Population
136,842
+0.4% YoY
Median Household Income
$91,915
Median Home Value
$293,300
+6.21% 12mo
Median Rent
$1,073
Average Annual Pay
$58,316
+3.1% YoY
Employment
58,417
+1.6% YoY
Income-to-Home-Value
0.3134
More affordable than average
Migration Inflow
3.56%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$381,250
Days on Market
57
Moderate pace
Months of Supply
4.1
Balanced market
Sale-to-List Ratio
99.8%
Near asking price
Sold Above List
36.8%
Listings w/ Price Drops
8.9%
Building Permits (2024)
447
Single-Family Permits
278

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$400M
TOTAL
PROJECT AMOUNT STATUS
Next Generation Housing Initiative (Multiple Developments)
Washington County & various builders (e.g., Regal Place, LLC, A&N Contracting)
$300M Under Construction
Wisconsin Reliability Project (Natural Gas Infrastructure)
TC Energy (ANR Pipeline Company)
$50M Under Construction
Community Solar Portfolio
We Energies
$50M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.4% 44 percentile
Population Growth +0.4% 47 percentile
Income Growth +7.4% 24 percentile
Vacancy Rate 0.4% 96 percentile
Home Price Change +6.2% 95 percentile
Rent Growth +4.9% 78 percentile
Price/Rent 18x 16 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Washington County, WI a good place to move to?

Washington County has a Boom Town Index score of 90/100, ranking #104 among 996 U.S. counties. With job growth at +1.6% and a median household income of $91,915, it's an above-average county on economic indicators.

Is Washington County affordable?

The median home value in Washington County is $293,300 with median rent at $1,073/month. The income-to-home-value ratio is 0.3134, which is more affordable than the national average.

Is Washington County growing or shrinking?

Population growth: +0.4% year-over-year. Job growth: +1.6%. Home values changed +6.2% in the past 12 months.

Are people moving to Washington County?

Yes — 3.56% of Washington County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Winnebago County, IL 100 Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99