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Rockdale County, GA

RANK #952 / 996  ·  POP 93,641  ·  GA

PROJECTED GROWTH: -3.0%

Rockdale County is shedding jobs at a pace that outstrips most U.S. counties.

[01] Why Rockdale County?

Just east of Atlanta, Rockdale County, Georgia, offers a blend of suburban living with easy access to big-city amenities. The county seat, Conyers, provides a charming historic district with local shops and restaurants. You'll find a diverse community here, with many residents owning their homes. For outdoor enthusiasts, Rockdale boasts several appealing options, including Panola Mountain State Park, offering hiking and scenic views, and the Georgia International Horse Park, a large multi-purpose facility with trails for various activities. Black Shoals Park and Randy Poynter Lake also provide opportunities for fishing, boating, and picnicking.

While the housing market has seen some price corrections, with median home prices down slightly year-over-year, the local economy is experiencing some positive developments. Rockdale County is actively working to expand its retail options and is proactively recruiting companies in advanced manufacturing, technology, and pharmaceutical industries. Major employers in the area include Pratt Industries, Acuity Brands Lighting, Hill-Phoenix, Golden State Foods, and Rockdale Medical Center. Notably, the T1 Energy project, an $800 million investment, is expected to bring over 1,800 new jobs to the region, and there's a proposed multi-building data center campus by DC BLOX, aiming to strengthen local technology resources and create jobs.

[02] Market Snapshot

Housing Ratio
4.6x

Below national median (4.7x)

GDP Growth
+1.8%

Below national median

Home Prices
-3.2%

Prices declining

Climate & Terrain
0.1

Moderate climate & terrain

Price/Rent
11x

Strong rental yield

Housing is fairly valued at 4.6x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Rockdale County U.S. National

The Numbers

DEMOGRAPHICS
Population
93,641
+0.71% YoY
Median Household Income
$68,999
Median Home Value
$221,800
-3.18% 12mo
Median Rent
$1,263
Average Annual Pay
$61,314
+5.4% YoY
Employment
35,707
-2.2% YoY
Income-to-Home-Value
0.3111
More affordable than average
Migration Inflow
8.06%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$310,000
Days on Market
83
Slower market
Months of Supply
5.1
Buyer's market
Sale-to-List Ratio
97.0%
Negotiation room for buyers
Sold Above List
11.6%
Listings w/ Price Drops
23.2%
Building Permits (2024)
483
Single-Family Permits
483

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,088M
TOTAL
PROJECT AMOUNT STATUS
DC BLOX Atlanta East Hyperscale Data Center Campus
DC BLOX
$1,000M Under Construction
Project Rockforge Data Center
MMM Acquisitions
$500M Planned
Rockdale Technology Park 1 Data Center
Strategic Real Estate Partners
$500M Proposed
Panola Grove Battery Energy Storage System (BESS)
Treaty Oak Clean Energy (Zurisol LLC)
$50M Proposed
Honey Creek Road Bridge Replacement
Rockdale County (with federal and state funds)
$38M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +1.8% 31 percentile
Population Growth +0.7% 61 percentile
Income Growth +7.4% 25 percentile
Vacancy Rate 1.6% 20 percentile
Home Price Change -3.2% 9 percentile
Rent Growth -0.6% 7 percentile
Price/Rent 11x 77 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Rockdale County, GA a good place to move to?

Rockdale County has a Boom Town Index score of 4/100, ranking #952 among 996 U.S. counties. With job growth at -2.2% and a median household income of $68,999, it faces some economic headwinds compared to faster-growing counties.

Is Rockdale County affordable?

The median home value in Rockdale County is $221,800 with median rent at $1,263/month. The income-to-home-value ratio is 0.3111, which is more affordable than the national average.

Is Rockdale County growing or shrinking?

Population growth: +0.7% year-over-year. Job growth: -2.2%. Home values changed -3.2% in the past 12 months.

Are people moving to Rockdale County?

Yes — 8.06% of Rockdale County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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