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Outagamie County, WI

RANK #53 / 996  ·  POP 190,611  ·  WI

PROJECTED GROWTH: +3.4%

Outagamie County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Outagamie County?

Outagamie County, Wisconsin, is often recognized for Appleton, its largest city, which anchors the Fox Cities region. The county is situated in east-central Wisconsin, approximately 30 miles southwest of Green Bay and 100 miles north of Milwaukee. The landscape features a mix of urban development along the Fox River and expansive rural areas with farmlands and forests. Outdoor recreation is accessible, with opportunities for hiking, biking, fishing, and boating along the Fox and Wolf Rivers, and numerous parks like Plamann Park and Mosquito Hill Nature Center. Life in Outagamie County appeals to families and young professionals, with public schools generally performing above the state average. The economy, historically rooted in paper production and agriculture, has diversified to include healthcare, manufacturing, and trade, transportation, and utilities as major sectors. Recent economic developments include significant investment in the Appleton International Airport, which has expanded its services and facilities, doubling its employment and increasing its economic impact on the region. The county also focuses on initiatives like brownfield assessments and regional housing strategies to support continued growth and quality of life.

[02] Market Snapshot

Housing Ratio
3.2x

Undervalued relative to economy

GDP Growth
+2.0%

Below national median

Home Prices
+6.9%

Outpacing national median

Climate & Terrain
-3.4

Harsh climate or flat terrain

Price/Rent
15x

Above national median (13x)

Housing looks undervalued at 3.2x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Outagamie County U.S. National

The Numbers

DEMOGRAPHICS
Population
190,611
+0.52% YoY
Median Household Income
$78,705
Median Home Value
$224,100
+6.86% 12mo
Median Rent
$941
Average Annual Pay
$61,834
+3.5% YoY
Employment
108,592
+0.8% YoY
Income-to-Home-Value
0.3512
More affordable than average
Migration Inflow
3.73%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$318,000
Days on Market
66
Slower market
Months of Supply
2.4
Seller's market
Sale-to-List Ratio
99.2%
Near asking price
Sold Above List
32.1%
Listings w/ Price Drops
11.3%
Building Permits (2024)
453
Single-Family Permits
391

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$475M
TOTAL
PROJECT AMOUNT STATUS
Werner West 138 kV Solar Project
Undisclosed (part of MISO interconnection queue)
$200M Planned
Werner West Battery Storage Project
Undisclosed (part of MISO interconnection queue)
$150M Planned
Highway 15 Expansion (near Hortonville)
Outagamie County
$50M Under Construction
A NEW Avenue: West College Avenue Corridor Revitalization
Outagamie County, City of Appleton, Town of Grand Chute, East Central Wisconsin Regional Planning Commission
$50M Proposed
Outagamie County Renewable Natural Gas Facility
Mas Energy / Terreva Renewables
$25M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.0% 34 percentile
Population Growth +0.5% 53 percentile
Income Growth +8.3% 42 percentile
Vacancy Rate 0.5% 95 percentile
Home Price Change +6.9% 97 percentile
Rent Growth +4.3% 71 percentile
Price/Rent 15x 33 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Outagamie County, WI a good place to move to?

Outagamie County has a Boom Town Index score of 95/100, ranking #53 among 996 U.S. counties. With job growth at +0.8% and a median household income of $78,705, it's an above-average county on economic indicators.

Is Outagamie County affordable?

The median home value in Outagamie County is $224,100 with median rent at $941/month. The income-to-home-value ratio is 0.3512, which is more affordable than the national average.

Is Outagamie County growing or shrinking?

Population growth: +0.5% year-over-year. Job growth: +0.8%. Home values changed +6.9% in the past 12 months.

Are people moving to Outagamie County?

Yes — 3.73% of Outagamie County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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