4 / 100

Maui County, HI

RANK #959 / 996  ·  POP 164,765  ·  HI

PROJECTED GROWTH: -3.3%

Maui County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Maui County?

Maui County, encompassing the islands of Maui, Lānaʻi, and Molokaʻi, offers a distinctive lifestyle rooted in its natural environment and strong community ties. Locals often highlight the island's unique culture and the relaxed pace of life. The county seat, Wailuku, is known for its historic character and cultural sites, while towns like Paia offer a bohemian surf town atmosphere. Commuting across Maui is primarily done by car, though the Maui Bus public transit system provides routes connecting various communities, including Central, South, and West Maui. Outdoor recreation is a significant draw, with opportunities for surfing, kayaking, hiking through bamboo forests to waterfalls, and snorkeling with sea turtles.

Life in Maui County blends modern amenities with a focus on sustainability and connection to the land. The economy, historically reliant on tourism and agriculture, is diversifying with growth in technology, renewable energy, and healthcare sectors. While the county has faced economic challenges, including those from recent wildfires, there is ongoing investment in infrastructure projects to support housing and community development. Educational options include public schools, part of the statewide system, and various private institutions, some offering Hawaiian Language Immersion Programs.

[02] Market Snapshot

Housing Ratio
28.9x

Overvalued relative to economy

GDP Growth

No data

Home Prices
-6.2%

Prices declining

Climate & Terrain

No data

Price/Rent
19x

Above national median (13x)

Housing looks overvalued at 28.9x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Maui County U.S. National

The Numbers

DEMOGRAPHICS
Population
164,765
+0.12% YoY
Median Household Income
$95,379
Median Home Value
$800,100
-6.23% 12mo
Median Rent
$1,805
Average Annual Pay
$61,830
+5.2% YoY
Employment
73,656
-0.9% YoY
Income-to-Home-Value
0.1192
Less affordable than average
Migration Inflow
1.52%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$1,010,000
Days on Market
117
Slower market
Months of Supply
12.7
Buyer's market
Sale-to-List Ratio
94.9%
Negotiation room for buyers
Sold Above List
8.4%
Listings w/ Price Drops
15.9%
Building Permits (2024)
1,118
Single-Family Permits
623

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$592M
TOTAL
PROJECT AMOUNT STATUS
Kūihelani Solar-plus-Storage
AES Hawai'i
$240M Operating
Waena Battery Energy Storage System (BESS)
Hawaiian Electric
$160M Under Construction
Single-Family New Construction Program (Affordable Housing)
County of Maui Office of Recovery
$92M Planned
Kaheawa Wind Power I (25-year lease extension)
Kaheawa Wind Power LLC
$50M Planned
Waste-to-Renewable Natural Gas Project
E&K Aloha ʻĀina, LLC
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

Population Growth +0.1% 35 percentile
Income Growth +8.1% 38 percentile
Home Price Change -6.2% 1 percentile
Rent Growth -2.7% 1 percentile
Price/Rent 19x 11 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Maui County, HI a good place to move to?

Maui County has a Boom Town Index score of 4/100, ranking #959 among 996 U.S. counties. With job growth at -0.9% and a median household income of $95,379, it faces some economic headwinds compared to faster-growing counties.

Is Maui County affordable?

The median home value in Maui County is $800,100 with median rent at $1,805/month. The income-to-home-value ratio is 0.1192, which is less affordable than the national average.

Is Maui County growing or shrinking?

Population growth: +0.1% year-over-year. Job growth: -0.9%. Home values changed -6.2% in the past 12 months.

[08] Similar Metros

Johnson County, TX 14 Solano County, CA 14 Baltimore County, MD 14 Highlands County, FL 14 Camden County, GA 14 Rapides Parish, LA 14 Maury County, TN 14 Lea County, NM 14