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La Crosse County, WI

RANK #288 / 996  ·  POP 120,216  ·  WI

PROJECTED GROWTH: +1.6%

La Crosse County combines solid growth with real affordability — a rare combination.

[01] Why La Crosse County?

La Crosse County, Wisconsin, is defined by its dramatic topography, situated in the Driftless Region with towering bluffs overlooking the confluence of the Mississippi, Black, and La Crosse Rivers. The city of La Crosse, the county seat, is approximately two hours from both Minneapolis and Madison, with Interstate 90 providing direct access. This location offers a blend of small-town atmosphere with access to larger urban centers. Outdoor recreation is a major draw, with opportunities for hiking and biking on bluff trails, kayaking and fishing on the rivers, and even downhill and cross-country skiing in winter.

Life in La Crosse County offers a balance of natural beauty and community amenities. The public school systems are generally rated above average, with institutions like the School of Technology and Arts I, Eagle Bluff Elementary, and Prairie View Elementary receiving high marks. Commute times are manageable, and public transit options like the MTU and SMRT bus systems serve the area. The economy is anchored by its role as a regional hub for education, healthcare, and manufacturing, with institutions like the University of Wisconsin–La Crosse, Mayo Clinic, and Gundersen Health System being significant employers. While the county has seen some job fluctuations, the healthcare and education sectors remain strong.

[02] Market Snapshot

Housing Ratio
3.6x

Undervalued relative to economy

GDP Growth
+1.2%

Well below national median

Home Prices
+3.6%

Outpacing national median

Climate & Terrain
-0.7

Below-average climate & terrain

Price/Rent
16x

Above national median (13x)

Housing looks undervalued at 3.6x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

La Crosse County U.S. National

The Numbers

DEMOGRAPHICS
Population
120,216
-0.06% YoY
Median Household Income
$68,731
Median Home Value
$226,600
+3.58% 12mo
Median Rent
$984
Average Annual Pay
$58,448
+4.0% YoY
Employment
69,521
+1.0% YoY
Income-to-Home-Value
0.3033
More affordable than average
Migration Inflow
4.38%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$330,000
Days on Market
35
Active market
Months of Supply
1.7
Seller's market
Sale-to-List Ratio
99.2%
Near asking price
Sold Above List
31.0%
Listings w/ Price Drops
17.9%
Building Permits (2024)
478
Single-Family Permits
216

Source: Redfin · Census BPS — Browse sales on Redfin →

[06] Score Breakdown

GDP Growth +1.2% 21 percentile
Population Growth -0.1% 27 percentile
Income Growth +9.4% 71 percentile
Vacancy Rate 1.0% 56 percentile
Home Price Change +3.6% 78 percentile
Rent Growth +2.5% 40 percentile
Price/Rent 16x 28 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is La Crosse County, WI a good place to move to?

La Crosse County has a Boom Town Index score of 71/100, ranking #288 among 996 U.S. counties. With job growth at +1.0% and a median household income of $68,731, it's an above-average county on economic indicators.

Is La Crosse County affordable?

The median home value in La Crosse County is $226,600 with median rent at $984/month. The income-to-home-value ratio is 0.3033, which is more affordable than the national average.

Is La Crosse County growing or shrinking?

Population growth: -0.1% year-over-year. Job growth: +1.0%. Home values changed +3.6% in the past 12 months.

Are people moving to La Crosse County?

Yes — 4.38% of La Crosse County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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