RANK #487 / 1001 NAT · #13 / 41 GA · POP 212,705
1YR FORECAST: -1.0%
5YR OUTLOOK: +28%
Hall County, Georgia, is defined by Lake Sidney Lanier and the foothills of the Blue Ridge Mountains, offering a blend of natural beauty and community life. Gainesville, the county seat, is about 50 miles northeast of Atlanta, making it a feasible commute for those working in the larger metropolitan area. Commute options include express lanes on I-85 and Park & Ride lots with bus service to Atlanta. The county boasts numerous parks, including 23 U.S. Corps of Engineers parks on Lake Lanier, and the 2,500-acre Chicopee Woods Nature Preserve, providing extensive outdoor recreation opportunities like boating, fishing, hiking, and golf.
Life in Hall County offers a mix of urban and rural living, attracting families and individuals seeking a balance. The Hall County School District and Gainesville City School System serve the area, alongside institutions like the University of North Georgia and Brenau University. The local economy is driven by diverse sectors, including manufacturing, agriculture, and tourism, with ongoing investments in these areas. The area has seen consistent job and wage growth, contributing to its economic stability.
Hall County is one of 43 U.S. counties in this market profile — stronger than typical on the BoomTown Index. Within this cohort, its recent home-price change of -2.2% runs below the profile's typical -0.0%.
See all 43 Sun Belt Exurban Boom counties →Overvalued relative to economy
Prices declining
Moderate climate & terrain
Above national median (15x)
Housing looks overvalued at 10.9x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.
Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.
Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).
Source: Redfin · Census BPS — Browse sales on Redfin →
Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →
Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →
| PROJECT | AMOUNT | STATUS |
|---|---|---|
|
Kubota Manufacturing of America New Plant
Kubota Manufacturing of America (KMA)
|
$190M | Operating |
|
Cottrell North Campus Expansion
Cottrell
|
$125M | Under Construction |
|
Georgia Power Battery Energy Storage System (BESS)
Georgia Power
|
$50M | Planned |
|
Sardis Road Connector Project
Hall County
|
$50M | Under Construction |
|
Northeast Georgia Inland Port
Georgia Ports Authority
|
$50M | Operating |
Source: public records, news, corporate announcements. Amounts are estimates where noted.
Bars show percentile rank among all 1001 counties.
Hall County scores 51/100 on the Boom Town Index, landing in the middle of the pack among 1001 U.S. counties (#487). Median household income is $80,901 and job growth is running at +1.3%. The data points to a county with mixed signals — some positive indicators alongside areas that lag faster-growing peers.
Hall County leans toward the expensive side. A median home value of $350,400 against an income-to-home-value ratio of 0.23 means housing eats a bigger share of local earnings than the national norm. Renters face $1,341/month on average.
Hall County is growing on multiple fronts. Population is up +2.1% year-over-year while employers added jobs at a +1.3% clip. Home values shifted -2.2% in the past year.
There's a moderate stream of newcomers. About 4.97% of residents moved from another state, which is above average and suggests Hall County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.