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Hall County, GA

RANK #776 / 996  ·  POP 204,953  ·  GA

PROJECTED GROWTH: -0.4%

Hall County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Hall County?

Hall County, Georgia, is defined by Lake Sidney Lanier and the foothills of the Blue Ridge Mountains, offering a blend of natural beauty and community life. Gainesville, the county seat, is about 50 miles northeast of Atlanta, making it a feasible commute for those working in the larger metropolitan area. Commute options include express lanes on I-85 and Park & Ride lots with bus service to Atlanta. The county boasts numerous parks, including 23 U.S. Corps of Engineers parks on Lake Lanier, and the 2,500-acre Chicopee Woods Nature Preserve, providing extensive outdoor recreation opportunities like boating, fishing, hiking, and golf.

Life in Hall County offers a mix of urban and rural living, attracting families and individuals seeking a balance. The Hall County School District and Gainesville City School System serve the area, alongside institutions like the University of North Georgia and Brenau University. The local economy is driven by diverse sectors, including manufacturing, agriculture, and tourism, with ongoing investments in these areas. The area has seen consistent job and wage growth, contributing to its economic stability.

[02] Market Snapshot

Housing Ratio
4.1x

Below national median (4.7x)

GDP Growth
+2.5%

Below national median

Home Prices
-2.1%

Prices declining

Climate & Terrain
1.0

Moderate climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 4.1x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Hall County U.S. National

The Numbers

DEMOGRAPHICS
Population
204,953
+1.61% YoY
Median Household Income
$74,153
Median Home Value
$277,900
-2.15% 12mo
Median Rent
$1,179
Average Annual Pay
$63,932
+4.4% YoY
Employment
101,986
+1.8% YoY
Income-to-Home-Value
0.2668
More affordable than average
Migration Inflow
5.47%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$385,000
Days on Market
77
Slower market
Months of Supply
5.9
Buyer's market
Sale-to-List Ratio
98.1%
Near asking price
Sold Above List
14.6%
Listings w/ Price Drops
28.3%
Building Permits (2024)
2,339
Single-Family Permits
1,647

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$465M
TOTAL
PROJECT AMOUNT STATUS
Kubota Manufacturing of America New Plant
Kubota Manufacturing of America (KMA)
$190M Operating
Cottrell North Campus Expansion
Cottrell
$125M Under Construction
Georgia Power Battery Energy Storage System (BESS)
Georgia Power
$50M Planned
Sardis Road Connector Project
Hall County
$50M Under Construction
Northeast Georgia Inland Port
Georgia Ports Authority
$50M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.5% 47 percentile
Population Growth +1.6% 84 percentile
Income Growth +9.7% 77 percentile
Vacancy Rate 1.2% 41 percentile
Home Price Change -2.1% 14 percentile
Rent Growth +0.7% 16 percentile
Price/Rent 14x 45 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Hall County, GA a good place to move to?

Hall County has a Boom Town Index score of 22/100, ranking #776 among 996 U.S. counties. With job growth at +1.8% and a median household income of $74,153, it faces some economic headwinds compared to faster-growing counties.

Is Hall County affordable?

The median home value in Hall County is $277,900 with median rent at $1,179/month. The income-to-home-value ratio is 0.2668, which is more affordable than the national average.

Is Hall County growing or shrinking?

Population growth: +1.6% year-over-year. Job growth: +1.8%. Home values changed -2.1% in the past 12 months.

Are people moving to Hall County?

Yes — 5.47% of Hall County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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