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Forrest County, MS

RANK #738 / 1001 NAT  ·  #15 / 15 MS  ·  POP 78,272

1YR FORECAST: -0.9%

5YR OUTLOOK: +25%

Our model projects Forrest County's housing market at -0.9% over the next year, underperforming most U.S. counties.

[01] Why Forrest County?

Forrest County, Mississippi, is often recognized for Hattiesburg, its largest city and a regional hub known as "The Hub City" due to its historical significance at the intersection of major rail lines and highways. Located in south-central Mississippi, about 100 miles south of the state capital, the county offers a blend of urban amenities and access to natural landscapes. The Longleaf Trace, a 44-mile paved trail, provides opportunities for biking, walking, and horseback riding through the piney woods, connecting Hattiesburg to other towns. The community's feel is influenced by the presence of the University of Southern Mississippi, contributing to a lively cultural and arts scene.

Life in Forrest County is shaped by its educational and healthcare institutions. The University of Southern Mississippi and William Carey University are significant employers and cultural drivers. The healthcare sector, including Forrest Health and Hattiesburg Clinic, also plays a major role, drawing patients and supporting jobs across a 19-county region. Commute times average around 21.2 minutes, with most residents driving alone to work, though public transit options like Hub City Transit serve Hattiesburg and surrounding areas. Recent economic development efforts include the Eagle One Mega Site, a joint project with Lamar County aimed at attracting manufacturing, and ongoing infrastructure improvements like road paving and bridge upgrades.

MARKET PROFILE

Affordable Slow Markets

Forrest County is one of 75 U.S. counties in this market profile — weaker than typical on the BoomTown Index. Within this cohort, its recent home-price change of +0.1% runs below the profile's typical +0.8%.

See all 75 Affordable Slow Markets counties →

[02] Market Snapshot

Housing Ratio
6.2x

Below national median (11.3x)

Home Prices
+0.1%

Well below national median

Climate & Terrain
-0.0

Below-average climate & terrain

Price/Rent
12x

Strong rental yield

Housing is fairly valued at 6.2x relative to local economic output. The typical U.S. county is 4–6x.

[03] Top Employers

  1. 1
    Forrest General Hospital Healthcare
    2,500+
  2. 2
    University of Southern Mississippi Education
  3. 3
    Hattiesburg Clinic Healthcare
  4. 4
    Merit Health Wesley Healthcare
  5. 5
    Hattiesburg Public School District Education
  6. 6
    Petal School District Education
  7. 7
    Forrest County School District Education
  8. 8
    William Carey University Education
  9. 9
    Georgia-Pacific Manufacturing
  10. 10
    Kohler Engines Manufacturing

Estimated local headcount ranges. Larger employers shown as floor + "+"; smaller employers show exact counts where reported.

[04] Home Value Growth vs National

Forrest County U.S. National

Bars show trailing 12-month growth. The dashed Forecast bars are the model's next-12-month projection; the whisker marks the ±1% range (cooling–accelerating).

The Numbers

DEMOGRAPHICS
Population
78,272
+0.31% YoY
Median Household Income
$53,640
Median Home Value
$168,000
+0.12% 12mo
Median Rent
$972
Average Annual Pay
$54,243
+5.2% YoY
Employment
39,005
-1.0% YoY
Income-to-Home-Value
0.3193
More affordable than average
Migration Inflow
4.65%
of pop. from another state
Bachelor's Degree+
30.6%
of residents (national avg: 33%)

Market Activity

REAL ESTATE
Building Permits (2025)
75
Single-Family Permits
75

[05] Crime & Safety

D
SAFETY
GRADE
Homicide Rate
12.8
per 100K · nat avg 6.3
Firearm Fatalities
22.3
per 100K · nat avg 14.8
Injury Deaths
92.9
per 100K · nat avg 76.3
vs National Average
Well above national avg
based on homicide rate

Source: CDC/NCHS vital statistics via County Health Rankings (2020–2022 avg). Rates per 100,000 population. Grade based on homicide rate relative to national average (~6.3). Learn more →

[06] Air Quality

C+
AIR QUALITY
GRADE
Median AQI (3yr)
51.7
Moderate
Good Air Days
46%
501 of 1,093 days
Unhealthy+ Days (3yr)
1
Sensitive groups affected
Primary Pollutant
PM2.5
Fine particulate matter
Yearly Trend
2021
51
2022
51
2023
53
Median AQI · lower is better

Source: EPA Air Quality System (2021–2023). Grade based on 3-year average median AQI. Learn about AQI →

[07] Score Breakdown

Population Growth +0.3% 35 percentile
Income Growth +1.6% 23 percentile
Vacancy Rate 2.1% 5 percentile
Home Price Change +0.1% 28 percentile
Rent Growth +4.2% 71 percentile
Price/Rent 12x 88 percentile

Bars show percentile rank among all 1001 counties.

[08] Frequently Asked Questions

Is Forrest County, MS a good place to move to?

At 26/100, Forrest County faces headwinds that place it in the lower third of the 1001 counties we track. Median income of $53,640 combined with job growth of -1.0% suggests the local economy is struggling to keep pace with national trends.

Is Forrest County affordable?

Housing in Forrest County is roughly in line with national affordability norms. The median home costs $168,000 and the income-to-home-value ratio sits at 0.32, with rents averaging $972/month. Not a bargain, but not a stretch for most local earners either.

Is Forrest County growing or shrinking?

Population and employment in Forrest County are both close to flat — population +0.3% YoY and jobs -1.0%. Home values shifted +0.1% over the past 12 months. A steady-state county, neither expanding quickly nor shrinking.

Are people moving to Forrest County?

There's a moderate stream of newcomers. About 4.65% of residents moved from another state, which is above average and suggests Forrest County has appeal as a relocation destination — though it's not among the highest-inflow counties nationally.

[09] Similar Counties by Size & Score

Madison County, MS 43 Lafayette County, MS 56 Rankin County, MS 58 DeSoto County, MS 59 Lamar County, MS 64 Oktibbeha County, MS 65 Coos County, OR 26 Armstrong County, PA 26