100 / 100

Winnebago County, IL

RANK #1 / 996  ·  POP 284,591  ·  IL

PROJECTED GROWTH: +5.6%

Winnebago County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Winnebago County?

Winnebago County, Illinois, is distinguished by its natural scenery and recreational opportunities, particularly Rock Cut State Park in Loves Park. The park spans over 3,254 acres, featuring Pierce Lake and Olson Lake, and offers year-round activities like hiking, fishing, swimming, and cross-country skiing. Located in north-central Illinois, Winnebago County is approximately an hour and a half from Chicago. Its county seat, Rockford, was historically known as "the Forest City" and now as the "City of Gardens," boasting attractions like the Anderson Japanese Gardens. The Rock River, a prominent natural feature, flows through the county, with bike and walking paths along its banks. Life in Winnebago County offers a blend of community and access to nature. The county has a higher rate of home ownership and public schools are rated above average. Public transportation, including the Rockford Mass Transit District and the Stateline Mass Transit District, serves various towns, with new rural services launching in July 2025. The economy is driven by manufacturing, healthcare, and logistics, with Rockford serving as a regional hub for industry and innovation. Recent economic developments include increased visitor spending and the ongoing construction of the Hard Rock Casino.

[02] Market Snapshot

Housing Ratio
2.9x

Undervalued relative to economy

GDP Growth
+1.0%

Well below national median

Home Prices
+9.0%

Outpacing national median

Climate & Terrain
-2.5

Below-average climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks undervalued at 2.9x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Winnebago County U.S. National

The Numbers

DEMOGRAPHICS
Population
284,591
-0.31% YoY
Median Household Income
$61,738
Median Home Value
$146,800
+8.97% 12mo
Median Rent
$941
Average Annual Pay
$59,400
+3.3% YoY
Employment
126,415
+0.9% YoY
Income-to-Home-Value
0.4206
More affordable than average
Migration Inflow
2.23%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$195,000
Days on Market
26
Active market
Months of Supply
1.6
Seller's market
Sale-to-List Ratio
98.0%
Negotiation room for buyers
Sold Above List
31.0%
Listings w/ Price Drops
22.6%
Building Permits (2024)
284
Single-Family Permits
248

Source: Redfin · Census BPS — Browse sales on Redfin →

[06] Score Breakdown

GDP Growth +1.0% 18 percentile
Population Growth -0.3% 16 percentile
Income Growth +6.8% 16 percentile
Vacancy Rate 1.3% 30 percentile
Home Price Change +9.0% 99 percentile
Rent Growth +7.2% 92 percentile
Price/Rent 10x 87 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Winnebago County, IL a good place to move to?

Winnebago County has a Boom Town Index score of 100/100, ranking #1 among 996 U.S. counties. With job growth at +0.9% and a median household income of $61,738, it's an above-average county on economic indicators.

Is Winnebago County affordable?

The median home value in Winnebago County is $146,800 with median rent at $941/month. The income-to-home-value ratio is 0.4206, which is more affordable than the national average.

Is Winnebago County growing or shrinking?

Population growth: -0.3% year-over-year. Job growth: +0.9%. Home values changed +9.0% in the past 12 months.

Are people moving to Winnebago County?

Yes — 2.23% of Winnebago County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99 Cole County, MO 99