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Madison County, MS

RANK #598 / 996  ·  POP 109,257  ·  MS

PROJECTED GROWTH: +0.4%

Madison County shows below-average economic momentum. Growth signals are flat or softening.

[01] Why Madison County?

Madison County, Mississippi, is known for its scenic Ross Barnett Reservoir, a 33,000-acre body of water that forms part of its southeastern border and offers opportunities for boating, fishing, and other water sports. The county, part of the greater Jackson metropolitan area, is located in central Mississippi, with its county seat, Canton, situated about 30 miles north of Jackson. Commutes to Jackson are generally under 20 minutes by car. The area maintains a suburban feel, with towns like Madison and Ridgeland offering a blend of community and amenities. The Natchez Trace Parkway also runs through the county, providing additional outdoor recreation options like hiking and biking trails.

Life in Madison County often appeals to families and professionals, with a focus on quality public education. The Madison County School District consistently receives high ratings. The local economy has seen recent growth, particularly with investments in technology infrastructure, including data centers. The county also has a history of manufacturing and commercial development, with ongoing projects aimed at expanding retail and mixed-use spaces. These developments contribute to a landscape that balances residential appeal with evolving economic opportunities.

[02] Market Snapshot

Housing Ratio
3.6x

Undervalued relative to economy

GDP Growth
+4.2%

Well above national median

Home Prices
+2.8%

Outpacing national median

Climate & Terrain
-0.0

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing looks undervalued at 3.6x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Madison County U.S. National

The Numbers

DEMOGRAPHICS
Population
109,257
+0.93% YoY
Median Household Income
$79,105
Median Home Value
$264,700
+2.82% 12mo
Median Rent
$1,062
Average Annual Pay
$55,426
+3.5% YoY
Employment
60,205
+1.8% YoY
Income-to-Home-Value
0.2988
More affordable than average
Migration Inflow
3.6%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$339,000
Days on Market
51
Moderate pace
Months of Supply
5.9
Buyer's market
Sale-to-List Ratio
97.3%
Negotiation room for buyers
Sold Above List
8.0%
Listings w/ Price Drops
18.5%
Building Permits (2024)
552
Single-Family Permits
552

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$11,700M
TOTAL
PROJECT AMOUNT STATUS
AWS Data Center Campuses
Amazon Web Services (AWS)
$10,000M Under Construction
Madison County Advanced Power Station (Natural Gas)
Entergy Corporation
$1,000M Planned
Nissan Canton Plant EV Conversion
Nissan
$500M Completed
Ragsdale Solar Park (100 MW)
EDP Renewables North America (EDPR NA)
$150M Operating
Madison County Conference Center at Prado Vista
N/A (Madison County, private developers)
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.2% 75 percentile
Population Growth +0.9% 70 percentile
Income Growth +5.9% 7 percentile
Vacancy Rate 1.3% 30 percentile
Home Price Change +2.8% 70 percentile
Rent Growth +4.9% 78 percentile
Price/Rent 14x 40 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Madison County, MS a good place to move to?

Madison County has a Boom Town Index score of 40/100, ranking #598 among 996 U.S. counties. With job growth at +1.8% and a median household income of $79,105, it faces some economic headwinds compared to faster-growing counties.

Is Madison County affordable?

The median home value in Madison County is $264,700 with median rent at $1,062/month. The income-to-home-value ratio is 0.2988, which is more affordable than the national average.

Is Madison County growing or shrinking?

Population growth: +0.9% year-over-year. Job growth: +1.8%. Home values changed +2.8% in the past 12 months.

Are people moving to Madison County?

Yes — 3.6% of Madison County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Hillsborough County, NH 50 Delaware County, PA 50 Aiken County, SC 50 Minnehaha County, SD 50 Richmond city, VA 50 Livingston Parish, LA 50 Franklin County, NC 50 Frederick County, VA 50