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Kent County, MI

RANK #149 / 996  ·  POP 657,321  ·  MI

PROJECTED GROWTH: +2.4%

Kent County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Kent County?

Kent County, Michigan, is anchored by Grand Rapids, a city known historically as "Furniture City" due to its past as a major furniture production hub. Located in West Michigan, the county offers a blend of urban amenities and rural landscapes. Commuting within Kent County is facilitated by The Rapid bus service, which connects Grand Rapids with surrounding communities like East Grand Rapids, Kentwood, and Wyoming. The community offers a diverse environment with a mix of neighborhoods, from affluent areas like East Grand Rapids to more urban settings in Wyoming. Over 5,000 acres of parks and natural areas, including Millennium Park, provide extensive outdoor recreation opportunities with miles of trails for hiking and biking.

Life in Kent County offers a range of experiences, with highly rated public schools, including districts like Forest Hills Public Schools and East Grand Rapids Public Schools. The county's economy is diverse, with a history in manufacturing and a growing presence in sectors like advanced manufacturing, health sciences, and technology, including artificial intelligence. Recent economic developments indicate continued investment in industrial and logistics operations, alongside efforts to address housing needs through strategic corridor development. While some residents face financial challenges, the region is working to attract and retain young professionals, contributing to a dynamic environment.

[02] Market Snapshot

Housing Ratio
3.4x

Undervalued relative to economy

GDP Growth
+1.6%

Below national median

Home Prices
+4.3%

Outpacing national median

Climate & Terrain
-2.3

Below-average climate & terrain

Price/Rent
12x

Below national median (13x)

Housing looks undervalued at 3.4x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Kent County U.S. National

The Numbers

DEMOGRAPHICS
Population
657,321
+0.36% YoY
Median Household Income
$76,247
Median Home Value
$242,200
+4.34% 12mo
Median Rent
$1,111
Average Annual Pay
$62,288
+3.7% YoY
Employment
415,565
+0.5% YoY
Income-to-Home-Value
0.3148
More affordable than average
Migration Inflow
3.1%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$330,000
Days on Market
22
Active market
Months of Supply
1.4
Seller's market
Sale-to-List Ratio
99.4%
Near asking price
Sold Above List
30.9%
Listings w/ Price Drops
28.0%
Building Permits (2024)
2,090
Single-Family Permits
1,141

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,700M
TOTAL
PROJECT AMOUNT STATUS
Microsoft Data Center Campus (Gaines Township)
Microsoft
$1,000M Proposed
Microsoft Data Center Campus (Lowell Township)
Microsoft
$1,000M Proposed
Switch Pyramid Data Center Expansion
Switch
$500M Planned
Amazon Fulfillment Center (GRR1)
Amazon
$150M Operating
Corridor Strategy Residential Infill
Housing Next
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +1.6% 27 percentile
Population Growth +0.4% 45 percentile
Income Growth +9.3% 68 percentile
Vacancy Rate 0.7% 82 percentile
Home Price Change +4.3% 86 percentile
Rent Growth +3.6% 62 percentile
Price/Rent 12x 66 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Kent County, MI a good place to move to?

Kent County has a Boom Town Index score of 85/100, ranking #149 among 996 U.S. counties. With job growth at +0.5% and a median household income of $76,247, it's an above-average county on economic indicators.

Is Kent County affordable?

The median home value in Kent County is $242,200 with median rent at $1,111/month. The income-to-home-value ratio is 0.3148, which is more affordable than the national average.

Is Kent County growing or shrinking?

Population growth: +0.4% year-over-year. Job growth: +0.5%. Home values changed +4.3% in the past 12 months.

Are people moving to Kent County?

Yes — 3.1% of Kent County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Wayne County, NY 95 Greene County, TN 95 Winnebago County, WI 95 Newport County, RI 95 Washington County, RI 95 Midland County, MI 95 Outagamie County, WI 95 Calumet County, WI 95